Web3 Gaming: Keeping Retention After the Airdrop
This space is hosted by Footprint_Data
Space Summary
The Twitter space explored the strategic use of airdrops as a marketing tactic to interact with NFT communities and establish partnerships with gaming platforms. Topics included the timing of Token Generation Events (TGEs), the platform’s role in connecting various sectors, and the importance of airdrops in attracting users to affiliated games. The conversation also touched on plans for future discussions and adjustments to session schedules to enhance participant engagement. Overall, the space offered valuable insights into harnessing airdrops for growth within the NFT sector.
Questions
Q: When is the best time to engage in a TGE?
A: It depends on the project type; early stage games benefit from airdrops.
Q: What is the platform’s primary role?
A: It serves as a connection platform between games and NFT communities.
Q: How are funds utilized in airdrops?
A: The funds raised are invested in airdrops for collaborations with games.
Q: What is the purpose of airdrops in user acquisition?
A: Airdrops aim to attract users to partner games as a form of marketing.
Q: How do airdrops benefit early-stage games?
A: Airdrops provide early-stage games with free marketing opportunities.
Q: What topics does Andy plan to discuss in the next session?
A: Andy plans to discuss two topics in the next week’s session.
Q: Were there any adjustments made to the session timings?
A: Adjusted the session timings for better audience engagement.
Q: What was expressed towards the participants?
A: Expressed gratitude to the participants for their presence.
Q: Was the next session scheduled?
A: Scheduled the next session with potential time changes.
Highlights
Time: 00:06:28
Importance of User Retention in Web3 Gaming, Discussion on the significance of retaining users in Web3 gaming post-airdrop.
Time: 00:16:21
Strategies for User Interest Post-Airdrop, Key question raised concerning maintaining user interest after the airdrop phase.
Time: 00:32:42
Implementing Vesting Schedules and Staking for Retention, Exploring technical methods like vesting schedules and staking to enhance user retention.
Time: 00:43:28
Role of Transparency in User Retention, Importance of transparent communication and its impact on retaining users.
Time: 00:55:15
Balancing Storytelling and Token Value Post-TGE, Discussion on balancing storytelling while maintaining token value after Token Generation Event (TGE).
Time: 00:56:15
Utilizing Chain Data for User Focus, Exploring the use of chain data to strengthen user focus and engagement.
Time: 00:59:20
Optimal Timing for Token Generation Events (TGE), Final thoughts on the best timing for a TGE and concluding the discussion.
Key Takeaways
- Discussed the ideal timing for engaging in a TGE.
- Emphasized the platform’s role as a connection hub between games and NFT communities.
- Detailed the funding and investment approach through airdrops.
- Highlighted the aim to attract users with airdrops for partner games.
- Noted the benefit of airdrops for early-stage games as a form of free marketing.
- Mentioned the contributions of airdrops to the growth of games.
- Andy plans to discuss two topics in the next week’s session.
- Adjusted the session timings for better audience engagement.
- Expressed gratitude to the participants for their presence.
- Scheduled the next session with potential time changes.
Behind the Mic
William, hit me with this question. When do you think ideally is really the best place or best time to be doing a tGe? Hey, yeah. Thank you, Alex. So to us, like, I think it depends on like, what type of project is. So, for example, for us, it’s kind of a little bit different because we are not an individual game. We’re kind of like more like a platform, not specifically just a game platform. We’re more like a connection platform between the games and the NFT communities and so on. Right. So what it means would be that think about the airdrops. We fundraise money and then we invest these money into our airdrops. And then we wish to collaborate with, especially the games, the applications to grow with us altogether. So we, during these airdrops, we try to gain, you know, users to these games as well. So I think this kind of goes together in that way. It means that it’s generally good for the games at early stage that they can get kind of like a, more like a free marketing through our airdrops. So I think that’s good for these web two companies as well. So that’s why I think mostly the larger the crowd that joined in our events and enlarged the crowd but it does also brought in quite a few more accounts towards our ecosystem and also, you know, frankly speaking, trading activities on the changes. So I think at currently what we think is that it’s rather a what you’re looking for kind of thing when you’re doing your airdrop saying are you looking forward to strengthening or reward your core crowd that you’re doing this, or are you want to engage and expand your user base when you do the expansion, there’s no way that you can avoid people who are kind of not paying too much attention or just coming here for the benefit of the active that you’re doing. I think for us, what we’re doing, one thing that we didn’t learn is that if we’re in an expansion phase, the general strategic direction is towards gaining more a larger crowd. So you do want to loosen requirement, but at the same time offer some follow up activities after dual airdrops, like having them participate in your services or in your products or bring out additional activities or follow activities so that the airdrops tokens just doesn’t directly go to the dumping site on changes, but rather they can be engaged with other people with other connectivity within our ecosystem. So I think that’s something we learn can be useful when you do large amount of, you know, large scale of air draft, all these kind of activities. Thanks. Thanks, Bill. Again, really great detailed answers from your end, which I appreciate actually. Now I’m going to be passing this over to Andy. Andy, for you guys, when you’ve been doing your gameplay testing and you know, doing requests and stuff like this, you know, what kind of vetting do you guys go or do to make sure that, you know, you’re really rewarding the right users and making sure that, you know, the users that deserve the airdrop are getting the airdrop and they’re really here to stay in your community and as well as just play the game. Yeah, that’s a tough question, to be honest, because it happens to any types of products that anyone plays and we start usually engaging with a funding, like a logic, that, like, generally short airdrop campaign. We really focus on quality rather than quantity. So overall, quality is the key to success for our side. So apart from what UNICEF said, we tend to be highly focused on the technical and compliance airdrops as much as we could possibly do both internally and externally. I think this way we can make sure we stick to our core values and make sure that we take the right approach to make this happen. Alright. Thanks for that detailed response there. Cynthia, you answered the next question coming or going around that. I did want to give her some space there. And to be honest, you know, Alexoti, you get the shine as well. You can tell us what you think also. I mean, I’ll just give a couple general points. So generally, we don’t go up anything mental too early as long as we’re not if we just started doubling airdrop. Generally speaking, most of the users will be happy to stick around instead of trying to trap it out or just going somewhere else. I think as long as you don’t go up with large cancel campaign or extensive period that exceeds what people consider acceptable, I think we’ll be able to do things fine if we stick to our scale integrity. That’s what we got overall. Thank you. Now, And when it comes to tokenizing right now, actually, and I’m not sure if you know, but right now I think we’re doing more and more with our token integrations, we’re our crowd, all our community, of course, you’re all getting tokens. We’re not actually started trading yet, but we’re in the process of doubling the wallet counts and doing a lot of these airdrop activities. So I think it’s still early stage yet, but I think we should all landfill collectively together so that we can collectively strengthen and overall build up momentum for the larger crowd to get involved. That’s what I think if decided. Cool. I like your response there. And we think, Bill, you actually had an interesting point on the stage of the event going on. And I think that’s something to consider as well. But other than that, you know, all good answers. So, everybody, thank you for coming along. I love how we can discuss all these points regarding airdrops, the challenges and experiences that you all had to discuss and share with everyone. So to end things here, I appreciate everyone who hopped on the speak request, who came up, shared their experiences, asked questions. You guys are awesome. We’ll be coming back next week with the spaces probably at a later time, but we’re going to be touching on the same points. And we’ll also have Bill coming along next week, probably. So thanks, everyone. I appreciate it again. Have a great day. I really appreciate what everybody said and could easily understand the points coming across on the stand. So let’s wrap things up. Thanks a lot, everyone. Thanks so much for having us on. Appreciate it. Yeah. Thanks to you as well. Really appreciate this opportunity. Alright. So now gonna be back next week talking about l two s and if they’re helping pave the way to mass adoption. So if you guys are interested in speaking or, you know, tuning in for that, we got it going. I’m probably gonna tweak the times a little bit because I don’t like waking up at seven in the morning and getting ten listeners, truthfully. So I’m gonna be staying up till eleven at night and trying to get 20 listeners. Okay. So that’s my plan for next week. So probably same time, we’ll be looking at, like, Thursday China time at 11:00 p.m. instead of Friday morning at 07:00 a.m. just to kind of test it out, see the best times. With that being said, you guys, again, I appreciate all of you for coming in today, and I got some content to make, so we’re gonna catch you later, and I hope to talk to all of you guys soon. Bye for now. Thank you, Andy. Thank you, everyone. Bye. Thank you, William, Mindy, Alex, thank you for the invite. And everybody.
