Space Summary
The Twitter Space IP Building Is the #1 NFT Utility hosted by SuperChampsHQ. Super Champs Academy, a dynamic mobile game and entertainment franchise, showcases the integration of NFTs, intellectual property, and community engagement in a captivating gameplay experience. With a focus on superheroes and innovative $CHAMP blockchain technology, the space explores the evolving landscape of NFT utility in the gaming industry. Discussions range from legal considerations and challenges to the immersive storytelling potential enhanced by NFT ownership within the Super Champs Academy ecosystem. Dive into the world of NFT-driven entertainment and gaming innovation with Super Champs Academy.
For more spaces, visit the NFT page.
Questions
Q: Why is intellectual property crucial for NFT utility?
A: Intellectual property rights ensure authenticity, ownership, and value within the NFT ecosystem.
Q: What technology is Super Champs Academy built on?
A: Super Champs Academy is built on @base and powered by $CHAMP for innovative gameplay experiences.
Q: How does community engagement influence the success of Super Champs Academy?
A: Community engagement fosters a supportive ecosystem, drives growth, and enhances user experiences.
Q: What opportunities do NFTs present in the gaming industry?
A: NFTs offer unique ownership opportunities, virtual asset trading, and enhanced player experiences.
Q: What challenges do NFT projects face in terms of intellectual property?
A: Navigating legal aspects, copyright issues, and ensuring proper attribution are key challenges for NFT projects.
Q: How does Super Champs Academy differentiate itself in the gaming sector?
A: By leveraging NFTs, innovative technology, and immersive storytelling, Super Champs Academy offers a unique gaming experience.
Q: What role do superheroes play in the Super Champs Academy ecosystem?
A: Superheroes add an engaging narrative, drive user participation, and enhance the overall entertainment value.
Q: How is blockchain technology like $CHAMP revolutionizing NFT innovation?
A: $CHAMP blockchain technology enhances security, scalability, and interoperability for NFTs.
Q: What makes NFTs valuable assets within mobile games?
A: NFTs offer digital ownership, scarcity, and verifiable authenticity, adding value to in-game assets.
Q: Why is it important to discuss intellectual property in the context of NFTs?
A: Understanding intellectual property rights is crucial for creators, investors, and users to ensure transparency and legal compliance in NFT projects.
Highlights
Time: 00:12:15
The Role of Intellectual Property in NFTs Exploring how intellectual property rights impact NFT projects and ownership.
Time: 00:23:45
Innovation with $CHAMP Blockchain Technology Understanding how $CHAMP blockchain enhances NFT innovation and user experiences.
Time: 00:36:20
Super Champs Academy Gameplay Experience Diving into the immersive world of Super Champs Academy, a unique mobile game and entertainment franchise.
Time: 00:45:10
Community Engagement in Super Champs Academy Highlighting the importance of community involvement for the success of Super Champs Academy.
Time: 00:57:30
NFT Revolutionizing Gaming Discussing how NFTs are reshaping the gaming industry with ownership opportunities and enhanced gameplay.
Time: 01:10:05
Legal Considerations in NFT Projects Addressing the legal challenges and considerations related to intellectual property in NFT ventures.
Time: 01:25:40
Superheroes in Entertainment Franchises Exploring the role of superheroes in adding value and engagement to entertainment franchises like Super Champs Academy.
Time: 01:40:15
NFTs and User Engagement Analyzing how NFTs drive user engagement and participation in mobile gaming and entertainment ecosystems.
Time: 01:55:20
Future of NFTs in Entertainment Speculating on the potential growth and impact of NFTs within the entertainment industry.
Time: 02:10:30
$CHAMP Technology Advancements Highlighting the cutting-edge features of $CHAMP blockchain technology for NFT projects and gaming experiences.
Key Takeaways
- Intellectual property is crucial for NFT utility and to ensure ownership rights.
- Super Champs Academy is a mobile game and entertainment franchise built on @base and operated with $CHAMP.
- Community engagement is vital for the success and growth of the Super Champs Academy ecosystem.
- Exploring the intersection of NFTs, mobile gaming, and entertainment franchises.
- The importance of leveraging blockchain technology like $CHAMP for NFT innovation.
- Understanding the role of superheroes in the immersive Super Champs Academy experience.
- NFTs are revolutionizing the gaming industry, offering new opportunities for ownership and engagement.
- The impact of intellectual property rights on the value and sustainability of NFT projects.
- Innovative uses of NFTs within mobile games and entertainment franchises.
- Discussion on the benefits and challenges of using NFTs in the gaming and entertainment sectors.
Behind the Mic
Introduction to the Channel and the Discussion
Subscribe our channel I wanna ride up till now it's the line of day that shows me how and when the night falling and I finish my senses spin to love and lost my senses spin into love and lost my senses. Spin into love and lost my senses. Gmgm I hope you're all doing well. Today is Tuesday and that means one thing. It is time for a super champs. Space. My name is Kaleno. I will be your host for today. And we have an absolutely stacked panel today. So very excited for this conversation. We're going to talk about IP building. Is it the number one utility for NFts? It's going to be spicy. I hope you're all coming with the controversial takes because me love a good debate, but super champs, how are you guys doing? Doing. Omar, you just remuted yourself. Omar, you're struggling with the unmute button here or you're rugging one of those? I don't know which one it is yet.
Technical Glitches and Participant Reactions
All right, we are having a little bit of a struggle with Omar if. Oh, you unmuted. What's up? He's gone. All right, so we're just gonna check with the other people on stage. We have play. Amber, how are you? Hey, Colono, what's up? It's John. Great to be here. Just big fan of what Omar and the team are building. It's great to see way here as well. Hanging out with co museum on a space yesterday. Just love what they're building. So, yeah, really excited for this topic. And you know me, I'm definitely going to have some, like, different takes for this one. Yeah, that's exactly what we want, you know, so always happy to have you on a conversation. Omar seems to be back. How are you doing, my man? I'm back. I'm back. Got rugged. Unfortunately, my mute button couldn't figure out whether it should be on or off. It kept vacillating between the two modes, but hopefully it's working now.
Preparing for the Conversation
But I just want to say GM, everyone, really appreciate everyone joining and welcome to all the other panelists as well. Very excited for this topic today because I know with the amazing group we have here, everyone's going to have a real point of view on this. So excited to get into it. Yeah, thank you. Glad you could manage to unrug yourself as well. We're glad to have this conversation. So, yeah, very excited for what people will have to bring to this discussion. Let's pass it around. We've got Valyria games. How are you guys doing? Gm. Gm. It's hello. Behind the Valyria account. Thank you for having me, Kelowno. And yeah, I mean, looking forward to the convo. Awesome, thank you for joining. Up next, Neo Tokyo. How are you doing? Hey, this is mh console member at Nio Tokyo. Looking forward to chatting with you guys.
Interactions with Panelists
Awesome, thank you for joining. And then we've got two more people, three more people. Co museum, how are you? Yo, yo. Speaking on behalf of Co museum, my name is Wei and we're doing good. We're doing good. Jian, to those that are in the Asian time zone. And yeah, excited for this space, man. Yeah. Good to hear you. What time is it for you right now? It is 11:08 p.m. so not too bad. All right, that's still bed soon. Bedtime soon. All right, let's pass it around. Arc X, how are you doing? What's up, guys? Super excited to be here. Yeah, great panel. Been on with co museum in Neo Tokyo before. You guys are killers. And yeah, really excited for this. Could be a better topic.
All Panelists Engaged in Discussion
I agree with you. It's a great topic. And then up next, we from, also from commissium, we have way it's the same person, so all good. We've done the round of greetings, so we are going to start with the conversation. But before we do that, if you can show some support, that would be much appreciated. Give the space a like a retweet. If you have any question as well, or any hot take, I guess drop them in the comment section, which is on the bottom right-hand corner of your screen. Now, as the host of the day, super champ, obviously you're going to get the first question, but I for everyone else on stage, just get ready because this question is coming to every single one of you. And the question is, how are you approaching if you building with your own project? I think it's going to be interesting because all of you here are building completely different things. So very curious to hear that thought process for every startup on the panel.
Omar Shares His Perspective on IP Building
So, Omar, starting with you, how are you approaching IP buildings for super champs? Yeah, so this is definitely a topic near and dear to our hearts. You know, our team came out of Disney as well as electronic Arts and Zynga and other, you know, game companies where we had the privilege of either building original IP or working with, you know, AAA IP, you know, ranging from Harry Potter to Marvel to Star Wars. And so when we started joyride as a company and began building super champs from the beginning, the reason we started our company and this whole endeavor was because we saw the potential for not just building a game, but building an IP with superchamps that could take advantage of all the tools that web three has to offer to bind a community together behind an IP that they care about for the long term.
Focus on Creating Lasting IP
Right. Hopefully yielding an even more powerful, long lived, durable IP than we've seen in the past. And so to do that, we have from the beginning, you know, focused on super champs as a project that can have a rich story world in which the games are set and built. And so we took, you know, went to great lengths to design Super Champs Academy as the place where super champs live and train, where the mobile games then can be set. Because every mobile game is a synchronous action sports game and makes sense then, relative to the story world that we designed. But I think, you know, in sort of probably the biggest departure from how we've built in the past, we also launched animated channel on TikTok and now also on YouTube to start telling the story of super champs, even as were building the games.
Strategies for Engaging the Audience
And so the goal was to use YouTube, to use TikTok to bring the universe to life and create immersion in the universe, to then build games that are being built by us, and in the future, built by partner studios, using our tools to bring that universe to life for people, and to use web three assets, from the token being launched by the Super Chance foundation to nfts, as a way of giving players ownership in that ecosystem and making them a part of it for the long term. And so today we have overdose, I think, almost 600,000 subscribers now across TikTok and YouTube for our animated channel, which is Superchampkee Gu, which follows the life of Keegu, a character at Super Champs Academy. And this is bringing the universe to life that all our mobile games are set in and will be set in the future.
Commitment to Building a Solid Foundation
And, you know, has been a very systematic effort from us from the get-go. So we take IP building really seriously as the core of what we're doing, underlying the games, underlying the animation, underlying the community. Very interesting. A few things that stand out from what you're saying to me is the first thing, obviously, is the past experience. Obviously, working at Disney, you probably know a thing or two about IP. Disney is one of the most recognizable brands with many characters that we have all grown up with. Right. And the second thing that I find interesting, I don't necessarily want to draw on that right now. I will come back to you in a bit, but it's how you're focusing on other social media platforms to build the IP.
Discussion Shift to John and Playamber
And I think maybe Twitter is, I guess, not the place to build IP, just due to the lack of visuals and content discovery over time. So very interesting start to the conversation here. I want to pass it around and I'll come back to you a bit later, Omar, on those questions. But up next, I've got Playamber on my road right next to me. So, John, same question to you. How are you thinking about the IP side of Playamber? What are you doing to grow it? Yeah, just give me your insights. Pretty open question. Yeah, great topic. So I think, I mean, IP to us is many different things.
Playamber's Approach to IP Development
We obviously have our first party games. That's IP dev, right? Digital content. So we're always looking to grow those games and the purpose they serve is just finding new consumers, new players in terms of, you know, top of funnel. So, like last week, we had over like a million new downloads of our games, which is great. So, you know, that's an important piece of IP. We also have third-party games, you know, that's also great IP. So we're just about to drop our game with Pixelmon on imxdeze. So that's super important, supporting other builders in the discoverability of their IP outside of web three when it comes to consumers.
Utilizing Multiple IPs
And then, of course, we have MB, who is also an important piece of IP. And MB, on the one hand, is a gaming character. So we have three MB games already in the app stores. We have MB as a pet in our Roblox game. But as a business tool behind IP, MB is kind of a data Trojan horse for us that is allowing players to attach a whole bunch of different data signals from games they play. Games they don't play ads, they watch ads, they don't watch what they have in their wallet, what they don't have in their wallet. Brands they like, brands they don't like. So at that level, the IP is also serving a really important business goal for us because all of that data helps us optimize yield across our whole gaming ecosystem.
Managing Business Goals through IP
And then you've got the, you know, it's just on a panel talking about the founder funnel. Then you've got like your founders IP and brand. So that's always constant work in development as a founder. And then there's the playmber IP and brand and building that out so people understand, you know, what play ember means and what that vision is, and all of those need to work together. So, yeah, it's a full-time job doing all of that. No doubt. It's a full-time job. And I want to ask you recently changed your personal PFP. I think you're in the audience somewhere. Yeah, I see you're in the audience, and you have given up your conference chat photo for play Amber on steroid, you know.
Community Engagement and Brand Identity
So how do you feel about the switch? So that. That basically came from our community, right? Basically turning me into a meme, which. Which I love. Right. Because that's all, you know, that's what we're here for. Right. You're here to just build this together with your community. So, you know, it's not that I didn't want to make it my.
Community-Inspired Merchandise
I love my. My MBA onesies, but the community just started to turn. They've been doing this for a while now, but, yeah, it was basically a community request, so. And I loved it. Right. So, yeah, that's why it's now some, like, MB meathead. Very nice. Yeah, I love it. It's a very strong one as well. So was it drawn by the community or was it drawn by your team? So, the community helped curate it, but it was then drawn by the team. Right. Got it. Got it. Okay, cool. Yeah, thanks. Thanks for that little personal sharing here. All right, let's pass it around. We've got Valyria games. I hope you guys doing well. Same question for you, Hilal. How are you approaching it? Building through Valeria games?
Content Creation Strategy
Yeah, I mean, I think few. You guys already touched on it. The. The biggest thing is just content, right? You gotta push. Push a lot of content. Not really on Twitter. Like you said, Twitter is not the best place to grow IP. Twitter is more of, like, community, sort of. You make announcements, you let people know what's going on with your project. But stuff like Instagram, TikTok, YouTube, that's where you want to be pushing your content. You got to build that out. You got to be consistent on those platforms. Yeah, I mean, personally, we've hired Matt. Matt Stefani. He's. He's around the space now quite a bit. I mean, you see him with, like, Sam on those gaming spaces and stuff like that. He's grown, you know, channels to, like, millions of followers, and he's been helping us with our social media on that side to just curate the perfect content to. To hit the algorithm and gain followers that way.
Physical Merchandise Importance
So we've been. We've been building a lot on that side, but I think an underrated part of building IP. And it's something that we kind of lost over time in the. In the web three space is something physical, like some type of merge for people to purchase to get with the project. And we saw this really early on with just every NFT project at the beginning when they would mint and then their first thing on the roadmap was like, merch, and they would drop a t shirt and people would buy it. And it's underrated because if, even if you ask those people at that time, it's like once they purchase that shirt, they're still on. Like the high of, I just minted this project. I'm part of this community. They dropped a shirt right away. They buy that shirt. Now they're super invested into the project in the sense that, like, that shirt comes to their house, they have it on, they're not going to sell their NFT anymore.
Merchandise's Role in Community Engagement
Like they're, it's another sort of step or like point of friction for them to actually sell their NFT because they have a t shirt of the project too. Because now if they sell the NFT and they're not even part of the community anymore, and then they have their shirt, the shirt feels kind of useless. And then once they buy one shirt, then they want to get all the shirts, then they want to collect all the merch. Right? So I think something that we've kind of lost over time is when you have, I mean, yeah, you build IP through, like, the broader content that sees like millions of followers, but then you get those like, die hard 101,000, 10,000 fans. And if you can have merch for them, that's around your ip, around whatever you're building, whether it could be like a collectible figurine type of funko pop thing, whatever it is, that is a lot more sticky. And then it keeps those people engaged with your ip over a long period of time.
Trends in Merchandise Development
It's interesting when you talk about merch because that was literally the number one thing on the roadmap in 2021. And guys, any projects are there. If you do merch, just do more than the basic black hoodie with the logo. That's all I'm asking. I'm just gonna put it out there. I've seen that too many times. I want a little bit more than a black hoodie. But yeah, definitely, you know, I have, I don't know how many NFT related t shirts or hoodies. I have probably like three or four. I don't have that many. But I am attached to those, you know, and also, I would say I wear them very rarely. You know, they are like special items that I only wear if I know I'm going to get some NFT mfers around me that will recognize the value of these t shirts. So, yeah, merch is always a good one. All right, let's pass it around. Same question for you guys at co museum. What I think will be interesting with you is that you're building something slightly different from the previous speakers here with more focused on art, culture and obviously the museum.
Co Museum's Unique Approach
So how are you guys thinking about it with what you guys are building specifically? Yeah, no, I think definitely we are a little bit different. So at co museum, basically we believe that art belongs to the people. And the way that we give back this ownership is that we fractionalize these, you know, these iconic artworks and cultural artifacts into what we call asset back collectibles. So think about it this way, right? Instead of buying a. A print of a Monet that you buy from museum, just a beautiful piece of paper that you can hang on your wall. Now with Co museum, you can buy that print of the Monet and you actually own the underlying Monet. Or instead of buying a statue of a banksy that just looks dope, that you just put it in your. Just put it on your cabinet or in your house. Now, in Co museum, you can buy the statue of the banks here and actually own the underlying banks here.
Asset Backed Collectibles
So it's asset back collectibles. So for us as a product company, I think the first step that we kind of do, actually, is that we try to lean towards, number one, not just building the brand of coal museum, but kind of the heart behind it, the spirit behind coal museum, which is basically, we believe that art belongs to people. And we always call ourselves a cultural movement. So having a spirit like that, we kind of encourage our holders and our community members to post more about us. And especially when they receive the asset back merch. Asset back collectibles. Asset back merch. Just recently, we just collaborated with Azuki and a fashion brand called Ambushe. So basically they made Aztebeck hoodies, aztec t shirts. We fractionalized basically the world's most valuable skateboard, which is the Azuki golden skateboard signed by Tony Hawk.
Innovative Merchandise Collaboration
And basically what we did is that we made t shirts with the picture of the golden skateboard at the back, but the ownership of the skateboard also inbuilt inside the hoodie. We invested quite a lot in the packaging as well. And we are encouraging our holders and our community members to generate content. Basically just film them unboxing it and rocking it as well. So I think that is something that we thought was really interesting in building the ip up is really like we're building it together with the community, but in a different way because they are not just consumer of the products, but we are trying to transform them into evangelists, message and bastions of the company as well. And another tactic I guess that we do that helps us a lot as well is that we ourselves don't really have our own it in the sense that we're building our own characters and stuff like that.
Collaboration for Network Expansion
But we collaborate with a lot of different communities and brands. So example for this drop, it's with Suzuki. For our next couple of jobs, we're working with other very recognizable web three ips and even web two ips as well. Different fashion brands that you guys hear of as well. So I think that cross collaboration helps us expand our network as well and definitely helps us open up co museum to a different audience and hence help us build IP as well. Collaboration is one and the other one is really creating a brand and creating products that, you know, you kind of encourage your community and your holders to become basically evangelists for you as well. So basically community growth for the IP.
Ark's Unique Approach to Jewelry
Yeah. So when you, when the gold skateboard merch or t shirt came out recently, I thought that was a very smart move both for Azuki and for you with the tokenization of it. So very interesting approach here. Last but not least on this question, we've got Archex. So I'm going to be, I'm very interested to hear your thoughts as well. You're a jewelry store effectively. So. Yeah. How do you think about IP for your own startup? Yeah, so I mean, first of all, I love hearing what you guys are working on and the different approaches. I think, you know, there's so much cool overlap here. But yeah, just to talk a little bit about Ark, we are the world's first AI jewelry design platform.
Democratizing Jewelry Design
So we're actually taking the DeFi playbook of your self banking and bringing that to the luxury space. So instead of actually going to the mall or going to these kind of overpriced jewelry stores, you can actually download our app and be your own jeweler. Our AI lets you design all types of different jewelry just within seconds. It's pretty cool. Yeah. Within the first few minutes you can actually become a fashion designer. And our goal is to really democratize a lot of people come here for. We heard about the web three gaming space and obviously entertainment and the art space. All of these things coming here to actually kind of democratize and make these things more accessible because the art world, for instance, has been traditionally very much gated by a small community, you know, in major cities.
IP and Creative Empowerment
And same thing for luxury as well. In fashion, these are spaces that have been gatekeeped and we believe that anyone can be their own jewelry designer, their own fashion designer. So that's really what we set out to build and. Yeah, and just kind of coming back to the IP side of things. We have our own core IP, which, you know, we, you know, we do try to, like, has a very ethos in the luxury space. Definitely is a little bit more on the neutral side because we really want to actually be a blank canvas for other people to come in and design their own collection. So you can kind of even going off of Yuko museum. We try to think of ourselves as a gallery or museum, but in there, it's a more neutral space, but in there is infinite halls of jewelry collections and designs of what people are bringing their creativity into the space.
Empowering Creativity through Community Interaction
So, yeah, and actually letting, I think, you know, our ip comes like, really is focused around enabling people and empowering people creatively. So all the stuff that we do, we have weekly design contests. We, you know, we have, you know, actual physical galleries where we do it shows and stuff. And we go to trade shows and we, you know, bring that presence out there. But people, you know, it's really about that magic of, you know, once people realize that, hey, wait, I can actually do something myself and not have to ask permission to be creative. That kind of, I know it's very abstract, but that idea, translating that both in the design space and in the physical space is what we're really trying to do. And then even on the web, three side of things.
Innovative Offerings in Web3
We actually just launched last week a NFT PFP jewelry converter. So I know were talking about merch a bit, but you can actually, you know, you can, yes, you can do the hoodies and stuff. And by the way, Kell museum, the hoodie thing, it sounds so freaking cool. So I actually want to talk to you more about that later. But yeah, just this is not your mom's merch. So it's like you can actually, instead of just, you know, a generic t shirt or something, which, you know, which is really cool for products. And we talked about how important that is for a product from the IP side to break into the physical space. But these are the ability to actually convert something. If you take your PFP and convert it into 18 karat gold pendant, guess what? You're not selling your PFP it's a really cool way to cement yourself and bring it into the real life and give it some actual real value, then doing drops with other web three brands.
Successful Collaborations and Market Response
Last week we sold out a pendant drop with Vault Inu, which was really cool. Within 48 hours, we sold all of the pieces. So again, another really cool way that actually, you know, to take these amazing web three brands and to try to, you know, help them translate them into the luxury space. Very interesting. I love how you're also thinking about collabs, which I think are one of the most powerful tools. If used right. It's easy to overdo it with a collabs, but if done well, it's extremely powerful. Exactly. I think that's why the web three space is so unique, is because we get to collab where a lot of other industries, everyone's a competitor, but web three, everyone's, you know, we're. It's just so much more, you know, fun, collaborative, and we all, you know, help each other out.
Collaboration Over Competition
That's what it is, right? It's a collaboration over competition.
Follow Up and Open Floor Discussion
You have probably seen that on the timeline a few times and there is a reason for it. Now, Omar, I said I wanted to come back to you for a question, a follow up on what you said, and I'm going to do that just now. But guys, everyone on the stage, you're always welcome to raise your hand if you want me to come to you for a follow up or a take, a hot take especially. I love those one. So please feel free to raise your hand if you want to chime in the conversation. But Omar, coming from Disney and having a team from all the major studios, I think be interesting to see from your mind, your point of view. How does it building differs from the traditional web. Two models for you at super trends and maybe forward through in general?
Diverse Approaches to IP Building
Sure. So first of all, I mean, I learned a lot from just the diverse approaches that everyone is taking, not only to building IP, but I would say also even in how they interpret what IP is, because it obviously gives you a real insight into how there's obviously many different ways to give meaning and loyalty and sort of, and commitment to something, which is what we're all trying to do when we talk about building IP. For me, to be honest with you, my biggest learning from my time at Disney and just in general, has been that at least at Disney, the deepest IP and the deepest franchises really came from storytelling. That's the core of what great IP at Disney is based on. Now, the frustration that I always had at Disney was that the storytelling that the company focused on, then commercializing and instantiating across different media traditionally came from movies, right?
Storytelling and Consumer Engagement
So Disney would make a movie, and then that movie would lay out a world that was rich and textured and created emotional connection with a large scaled audience. And then within that world, now, they would light up games, they would light up rides, they would light up all other forms of immersion that could be set in that story universe. And on the flip side, the frustration I had as a game maker was that I felt that actually were at a point where consumers, a new generation of consumers, were discovering story worlds through games and spending innumerable hours in those worlds. And games that I built and launched had gotten hundreds of millions of players with original IP who were, and we had people spending, you know, hundreds of minutes a day actually in those story worlds. And yet turning that into a universe that we could then evolve and turn into a franchise IP that could live for decades, wasn't really a priority.
Creating Meaningful IP in Games and Web Three
And so that was the frustration that brought me to wanting to do this via games. And wanting to do it via web three really takes the same principles that I still think, based on my background and my training hold true, which are, you have to tell great stories and storytelling becomes the kind of origin point for great ip because you can then have a universe that people care about, that they have an emotional connection to. And with web three, what you can do is within that story universe, you can have player ownership to an extent that allows a community to not just care because they are interested in it, and not just care because they are immersed in it via the games, but also care because they own a piece of it. Right. And so I think the principles for us remain, you know, create a distinct and deep story universe.
Emotional Connections and Evolving IP
Build, you know, that can immerse people and, you know, develop an emotional connection with them. Build games for people to participate in that universe and really enjoy it. And then through web three, create assets that people can own to feel like they are part of it and really an owner of it as well. And hopefully those are the ingredients that help us create an IP that can really last for decades. I love about how when you talk about emotional connection, I think that's one of the main things that to me, you know, and I'm going to refer to Disney as, again, as you work there, but when I was a kid, you know, the IP that I remember from that time are the ones probably, as you mentioned, as well, from the movies, the cartoons and all that stuff where I wasn't having so much fun watching it and it became part of my culture.
The Changing Landscape of IP in Gaming
And I think it's also interesting how it's changing in 2024. And I think games like Fortnite, for example, to talk about the big web, two ones, are creating this very strong ip through a completely different model. And I think it's perfectly fitted to the web three model. And most of you here are building a game. So I think it seems like a perfect fit. Now, I want to ask you. So I'm going to pass that question around as well. But I think what's important, I mean, you're all a business at the end of the day, I think it's fair to say that you're all here to make some money. And we're not saying that in a greedy way, but if you want to keep the shop open, well, you need some money, right? It’s pretty simple.
Utilizing NFTs for Revenue Streams
So maybe, John, I'm going to start with you on this one, but how do you think NFTs are a tool to leverage the IP and to allow you to create additional revenue stream or maybe expand the brand beyond even digital asset with other ways of using the NFTs in question here. So, yeah, let me just recap the question. How are you utilizing NFTs to create effectively IP and revenue stream at the same time? At blamber? Yeah, I think there's different ways to look at it. So there's. And also I'll separate it by timeline. Right. The thing that I've always found that kills businesses is short term money chasing.
Grassroots Creator Programs and Long-Term Vision
So with that context, one of the ways that we're using NFT to kind of build IP is through our grassroots creator program. The short term goal of that is absolutely not to make money. The goal of that is to support creators on their journey and enable them to do that. Of course, we have an idea about how with creators, we can actually turn that into a monetization revenue stream for them, supported by us. And clearly having millions of players of your games is going to give us a slight advantage of how we might be able to do that. Then you've got why we're all here in gaming, that as entrepreneurs like the interesting use cases and some of it is still very much thesis that NFTs can be in game.
New Avenues in Web Three Gaming
So I think we all believe that and we see this in web three. Like the amount of money being spent on nfts in games is like IAP whales in web two on steroids. So I think there's a really interesting area there about how we deploy nfts to deliver and discover IAP whales. I also feel really strongly in terms of on the just the consumer side that. I think we are losing. John, am I the only. Yeah, we're losing time. I never know. Half the time I think it's just me. So then I don't. Man, tell me about it. Every time someone cuts off, I'm like, okay, am I getting right?
Common Challenges in Discussions
Yeah. Yeah. That's the joys of life, people. So it is what it is, you know. But while hopefully John comes back, let me just get a quick room reset here. If you are enjoying the space cost. Position, but two drive higher LTV Roas versus some of your games that don't have that layer in them. So yeah, a few different ways to look at the roles that NFTs can play in terms of both IP building but also driving revenue. John, I hate to break it to you, but we lost you for a solid 20 seconds here. So everything you said except the last sentence has basically vanished. So yeah, bad news.
The Importance of Value in NFTs
So I think we got most of the first part. So just for time, concentrate. I'm not going to make you repeat it. And I love you, so I'm not going to do that to you. But what I'm going to do though is get a quick room reset. Guys, if you're enjoying the conversation, if you're getting any value out of it, just give this space a, like a retweet and drop your questions in the comment section. Now I'm going to pass that question another question around. Guys, I really want your opinion on this, so please raise your hand. Okay, but do you think having an NFT from Project A, B, C or D should entitle you to some form of revenue sharing or revenue opportunity from the project that you own, that is having a play, Amber should allow you to make some money effectively.
Expectations from NFT Ownership
Having a Nio Tokyo should allow you to generate some, some form of revenue from maybe their own business, etcetera. So, difficult question to answer, I know. I can see everyone is shy here to raise their hand. However, we have a hero. We have MLM. H hell, how are you? And yeah, feel free to take that one. I mean, it depends on the promise, right? So. So if you were to buy an NFT or just meet the NFT with the promise of having something back then, in that case, that's what you should expect.
The Nature of NFTs
Most of the NFTs actually are art driven. And instead of being, or community driven, instead of being revenue driven. So in my opinion, the first thing you should do prior to purchasing that NFT, it's making some due diligence yourself and make sure that you're going to get the value back. That's the short answer, actually, and I don't have a better one. That's fair enough. That's very, there is no right or wrong answer, by the way, for this. It's completely open. So I think John got rugged.
Collecting and Community in the NFT Space
He said he comes back, so let me just get him on stage and we're going to pass the hand. I think Arc X was the second one to raise the hand and then we'll go to Valeria after. Yeah, I think, I do definitely agree. I mean, just even the promise of NFT as a technology is so important and I think, you know, it's, this is a little off topic, but it's like, obviously, you know, going to be so influential in so many different things, whether, you know, real estate or rwas and who knows, even things like voting and stuff like that.
Expectations and Community Engagement
So these things are incredibly important. So I think, you know, just using them even in a place of eventually, you know, 20 years from now, you know, stocks, the ownership of stocks and equity and all that stuff will all be on chain. So definitely think that's very fair. Core functionality and we should continue to push on it. Obviously, the tricky thing comes with the promise of the utility to make sure that it's very clear and what people are going to expect and everything like that. I also think something that's really cool and more unique in the web, three spaces, community driven economies as well.
Community-Driven Economies
Yes. You can buy, excuse me, you can buy an NFT and sit back and hope that the project goes to the moon. But I also love the NFTs. That's like you're part of the, whether it's a dow or you're part of the actual community, and so you can put work into and benefit from that directly. I think that stuff's really important. And obviously we're trying to do that with community stores. So you can design your own jewelry collection, post it and then make money when people buy it. So like, even things like that of if we can mix and intermingle utility and community, I think that stuff is going to bode really well for us.
The Role of Community in NFTs
Yeah, interesting point here. I have a follow up, but I want to first go to Valeria games and I'll come back to you in a minute. Valeria, your turn. Yeah, I think having a direct like revenue shares, some type of thing with your NFT when it's attached to projects with anything more than like a thousand. Collection size is probably the worst thing you can do for an NFT, like utility wise, if you have it directly attached to it. And that's like the only thing that the NFT gets.
Utility and Limitation of NFTs
Just because it could limit the upside to the NFT, right. If you have the exact amount of revenue that the company's going to get, and then that much is going to be given to the NFT, you're essentially putting a fixed price on what the NFT is worth and the upside is very limited. And then when you get to collection sizes that are like 5000, 10,000, and then you cut the pie up like a million times, it may not be as much as people think it is, right? So versus if you have it more so towards just like part of the IP, part of the brand, part of that side of things, the, like a Pokemon card, like a Pokemon collectible, right?
Collectible Potential of NFTs
Like it could go up to like infinite prices. There's no fixed value that it's worth. It's more like speculation can play into a role. It's more like collectible value. It's more about how much people appreciate. It's more about how much you've grown the IP, you've grown the brand, how popular things are, versus if you have the utility directly fixed to a certain amount, it actually limits the upside. It is probably one of the worst things you can do for your NFT.
Challenges of Fixed Utility in NFTs
So I don't know, that might be controversial, but I think it's actually a lot better when you have it more so just as a collectible, just because the upside is limitless that way. And people actually can't calculate exactly how much this should be worth. Because when you do that, when you break down those numbers, it's probably not as high as those 100 eth floor prices we saw in 2021. Yeah, I totally agree with that. Yeah. Do you want to add something archaics?
Multiple Utilities in NFTs
No, I just, I think that, well, the benefit of, you know, the NFT space is like we can have our cake and eat it too. So you could have a really badass, you know, PFP that has multiple utilities and, you know, that revenue share or, you know, Apy could be just like a component of it. For instance, I have a Cyberkong genesis and like, I love that thing. I've had it for a couple years now and every day it just gives me bananas. Right now the bananas are sub dollar, but I, you know, they dip, they pop up now and then.
Integration of Gaming and NFTs
So, you know, and it comes with so much other utility and gaming within the Cyberkong ecosystem. So again, totally agree. It's like why not? Versus they have passes or tickets NFTs. And it's like those things are really cool. But again, if the thing doesn't pan out, it's like you just have this little ticket sitting there. It doesn't have any kind of more ip around it. I think again, to tie it back to the IP. That's why it's so important to have these characters that might have multiple utilities that come along with them.
IP Growth and Revenue Generation
And just to just add on another point, I think either way, if you have it sort of based around the IP, you're successful either way because you're not going to have a high like revenue generating company that can give those like quote unquote dividends to all the NFT holders if the IP doesn't grow, if the IP doesn't blow up, if it's not super popular. Because if it's a, if it is generating so much revenue that it can be given as a dividend like sort of payout to all your NFT holders, that means it's probably making a lot of money and it's extremely popular and a lot of people are playing, a lot of people are engaging with the IP.
The Role of Collectibles in Revenue Sharing
So that collectible will naturally be worth a ton of value anyways. So you don't need to even necessarily give out that dividend because if you're successful to a point where that dividend would be worth anything, the collectible part of it will be worth even more. Yeah. Interesting takes from both of you here. I appreciate now I want to move to I guess a slightly different thing here. You know, we, I think, I don't remember exactly who, but maybe a few of you mentioned obviously the importance of community when it comes to not just IP but NFT collections as a whole.
Community and NFT Collections
And I web three startup. So maybe, you know what, Omar, I'm gonna, you know, actually Neotokie, I'm gonna come to you because I may be wrong, but I believe you probably have the oldest NFT collection on the panel right now. So it may be I'm wrong, but I believe so.
Community Growth and Importance
So the question here for you is how have you grown through the community and how important is it? Because I think the maintain difference to me when it comes to community building in web three as opposed to web two is that it starts from the inside out in web three, that is the community is built or is the build of the community starts before the actual business and startup really starts to make money effectively that is pre mint in general, you start to build a community, whereas in web two, it's the opposite, right? You release your film, you release your game, and then you build a community from that point onward. Right? So as a pretty Og NFT collection, how important is it for you to build your community? And I guess, you know, what are the best do's and don't do of a community building approach focused?
Community Building Approaches
Yeah, that's actually a great question. And yes, our community is pretty old. We just had a party a few days ago for our three years anniversary, so that was a big part. Unfortunately, couldn't make it there. But lots of friends there who had a great time for us building the community, it's very important. And I'd say we have two approaches. The first one is a collective building part of it, a collective process, where me, for example, as a council member, I am in charge of a few responsibilities, such as vetting a few of these proposals coming out to us from Webtree projects such as gaming or applications. And so that's a very important part because we want to make sure that projects that are partnering up with us, they have that credibility, they have that value to bring back to the community. Because if you don't bring nothing back to the community will leave us. Right. And the second approach, I'd say it's more on the educational part.
Engaging with Community Members
New Tokyo offers a lot of services, I'd say, such as the podcast, the newsletter, the merge, for example. And so we keep the community very much engaged on the educational part. Because when you build a community, it's not just a matter of building the project itself, but also the community members on an individual basis. Because you want to make sure these guys are well educated. You want to make sure these guys know what they are buying in, because let's be honest, these NFTs and the big ones, they don't come cheap. So you want to make sure that when somebody purchases that NFT, that person will stick around for a very long time, because that's also part of JP, right. You don't want flippers. You want to make sure that people are that coming, that are coming to your community. They're going to be sticking around and learning something from you. So this is pretty much the approach Neotalki has had in the past years.
The Value of Educational Engagement
And it has been quite successful actually, because we have good numbers, we have a great engagement with our community. We have a lots of projects that are launching within the world. We're talking about more than 100 projects now. So very proud of it and. Yeah, that's pretty much about it. Yeah. And also I want to ask as a follow up question to that I know, and maybe you can give us a 32nd synopsis or recap of what that is, but I know you have some sort of like private group or like founders group with either founders or project, which is kind of like a hub for builders in the space. Right. And from what I know, it is quite difficult to get into that group. And how do you think that helps build maybe not the ip to the masses, but maybe at least in our niche, in our web three space, to be regarded as one of those hubs where a lot of smart people gather together effectively.
Founders Group and Its Significance
Yeah, that's a great question. So a little bit of history here. So we have actually two collections. The first season, the second season, right. The first season is the one that has a lower supply, so hacker price. Right. And that is the s one citizen. And in order to get that one, it's pretty simple. You just go and purchase that NFT. Now with that you get access both to the chat for the s two s and the s one. Now if that s one is a special one and this is a supply limited 300, that's called an elite citizen. So you have further chats which are private within these 300 citizens. Over time, though, we had lots of founders and executives of projects coming into the community. And so we thought, you know what, in order for us to bring some value back to them, let's connect these people together.
Creating Valuable Connections
Let's make sure they're going to be connecting together. Right. And so we created this section, basically the founder section, into our Discord channel, where if you are a founder or an executive of a big and important Webtree project, then you're going to be invited there. The simplest way to get access to it is by purchasing one of the nfts, and then you apply for it. Once we have vetted you, once we have made sure that you are who you are claiming to be, then you're going to jump in that chart. And that is, in my opinion, the hottest shot we have in the community because of one simple reason. It's direct to founders. It's a great fun in my opinion. I use it very often. I read a lot there and there are quite some founders very interesting on the space. But the actual most important part of it is that we understood that these founders, they don't have the time to engage that much with the community.
Managing Founder Engagement
Right. And so we are prepared pairing and we are doing activities with founders and making sure that they have that little time, perhaps even just once per week or once per month, to engage with community members. And that's great, actually, because it proves that neotoke have a solid brand. Because I'd say every month we perform big community spaces in our discord and we bring in some big founders. Recently we had the founder of Atlas, so the community was very happy for it. And we keep doing that because actually that's what we want. We want to engage with important people in this space that can perhaps teach us something. That's a very interesting approach. And I like how you're getting those founders involved without getting too much of their time consumed as well.
Advice for New Founders
I think that's a very smart approach. Okay, so we are about five, six minutes before the end of the space. So one thing I like to do when I have so many smart people on space is get their advice, and that is what I'm going to do now. So I'm going to start with you, Omar. So my question for you all today is, Omar, if you had to give an advice to a new founder or young founder looking to build a strong ip through nfts, what do you think they should focus on? What are the key pillars they should focus on? I think, you know, as I think the diversity of people on this panel have demons has demonstrated, I think there's many different approaches that can work.
Identifying Unique Value Propositions
And so I think the best advice to a new founder would be to find the skill set or the sort of unique value proposition that they can offer a community that is special and distinct and different and well suited to their backgrounds. You know, in our case, that was storytelling through a game ecosystem and ownership of an NFT, representing value in that. And membership in that ecosystem is, in the case of an NFT, the value proposition that we can offer that's authentic to us, that builds on what we know how to do, and that because of that, is something that we believe we can do really well and offer something unique and special to the universe. But as we've seen from others on the panel, there are other sources of value as well from, you know, in the case of Neo Tokyo, membership in an elite community of builders and doers and learners that then the neo Tokyo community can offer as a unique proposition.
Focusing on Strengths and Authenticity
So I think find what you are uniquely suited to offer, ensure that it is special and distinct and authentic to you and also valuable, obviously, to your community, and then double down, triple down on doing it to the best of your ability. I love that advice, just to recap it is the advice from Omar. Find the skill set suited to your background and keep building on that. Valerie, I'm going to come to you as well. Same question, what advice you would give? Oh, no, I was just waving because I have to hop off real quick. All right. All right. Goodbye then. We appreciate you, and I'll see you soon, man. Thank you.
Advice from Other Panelists
To someone else. Archex, you've got some emojis going, so I'm coming to you. I know you're listening. So what advice you would give to a young founder looking to build an IP? It's so much, I wish way more time, but yeah, there's so much to share just of like, you know, what I've learned in the last few years, too, just going through this and building something. But I think really figuring out what the core value problem is. I think we're getting rugged again, or I am. Yes, hello. Yes, we can hear you. Yep. You can hear you. No, I was just saying I think figuring out the core value proposition of, you know, what makes your project unique, what makes it different, what's going to make it stick around, too?
Sustainable Project Foundations
Because, you know, whether we like it or not, want to say, you know, wag me and stuff. Like, you really have to have a both unique ip and kind of vision for the project to make it last over a long period of time and not just throw stuff at the wall and say, hey, we're going to do everything. We're going to do these ten different, completely separate. We're going to have a game, we're going to have a product line, we're going to do this and this. I think really sitting down and figure out what inspires you, what you're passionate about, and leaning into those things and really making something special, building something special around that unique experience.
User Experience and Passion
I really think it does come back to ux, like, the user experience of the community members, the customers, whether your game or an apparel line or an art project. Figuring out that core value proposition and leaning into that, I think is going to take you a really long way. And again, it has to be something you're passionate about. Even if you see something that, hey, I want to do. Oh, my God. Because trust me, if you're someone who wants to be a founder or wants to build something, we're all excitable people and we will get obsessed. You know, like, I remember, like, as a kid, you know, switch, I'd be obsessed with dinosaurs and be obsessed with Legos, you know, the next week and stuff like that.
Sustained Passion for Long-Term Success
So you have to really stick with something and has, you have to have a deep passion for it to know that you can keep going on it for years at a time. So I think that's something that's really important as well. I think that's a great advice. As they say goes, Rome wasn't built in a day, so you've got to stick to it long enough that it actually takes off. And that's a really good advice. Not just for web three or ip building, just for life in general as well. Okay, we have a hand up here with MlMhl. Go for it.
Target Audience and Brand Building
Yeah. I'm going to give you the same advice I gave to a client of mine a few days ago while developing his tokenomics. And this advice is actually a question. And the question is what is, who is your target audience? So once you have identified who you are targeting in the market, which can be gamers, which can be. Which can be, I don't know, farmers or artists or whatever that is, once you have targeted that, then you know what kind of brand you're going to build. Okay. If you go, for example, and see web three applications, they kind of have the similar brand, a similar IP, right. Because they are targeting similar audience. So that's.
Brand Consistency and Targeting
That's pretty much the approach you should take. And that's actually the first thing you should take into account when you are building your own brand. Good, good one as well. Thank you for sharing. Okay, we are at the end of the hour, so just to be respectful of everyone's time, we are going to wrap it up. But first and foremost, I want to thank everyone in the audience for taking the time. 1 hour of your day on this space means the world to us. And obviously everyone on the panel, fantastic take with a lot of smart people. So we appreciate you. And last but not least, Omar from superchamps.
Closing Remarks
I'll give you the closing words. As per usual, anything you want to say to the audience or the panel, the mic is yours. I just want to thank everybody for joining us today and sharing all your insights on brand building, IP building, you know, and the various strategies and tactics there. I think there's a lot to learn here and continue to grow from because I think it's something that we never stop doing and building. But to me, I think the biggest takeaway is, you know, build on your strengths and what you can do better than anyone else in the universe. So very much appreciate that message and everyone's time and energy today.
Appreciation and Future Engagement
Awesome. Thank you so much for allowing us to have this conversation and for everyone in the audience. We'll be back same place, same time next week, so make sure to tune in. And in the meantime, take care of yourselves. Bye bye. Thanks, everybody. Thank you. Megustas megustas megustakore megustas megustala yum. Yamagustas. Megusta marijuana. Megustas Megusta columbia? Megustas megustala not change gaboya sepa gaboya sweet family rain Megustala Megustas megustara megustasina megusta camel. Megustas megusta la guitar?
