Space Summary
The Twitter Space Growing a Loyal User Base in Gaming. (,) hosted by Ancient8_gg. The Twitter space 'Growing a Loyal User Base in Gaming' delved deep into the strategies, technologies, and investments crucial for success in the gaming industry. The discussion highlighted the importance of community engagement, Super Gaming Chain technology, and investments from Dragonfly and Pantera. Insights on user loyalty tactics, sustainable growth strategies, and partnership opportunities showcased the dynamic landscape of the gaming sector. The space provided valuable information on leveraging technology, achieving user retention, and maximizing investments for gaming expansion.
For more spaces, visit the Gaming page.
Questions
Q: How vital is community engagement in securing a loyal gaming user base?
A: Community engagement is crucial for fostering user loyalty and retention in the gaming sector.
Q: What advantages does the Super Gaming Chain technology offer for gaming experiences?
A: Super Gaming Chain technology provides efficient and seamless gaming experiences for users, enhancing overall gameplay.
Q: Why are investments from Dragonfly and Pantera significant for the gaming projects?
A: Investments from reputable entities like Dragonfly and Pantera bring credibility, funding, and growth opportunities to gaming projects.
Q: What strategies can be employed to maintain a loyal user base in the competitive gaming industry?
A: To retain a loyal user base in gaming, strategies focusing on community building, innovation, and user experience enhancement are essential.
Q: How can gaming ecosystems be built to ensure long-term sustainability?
A: Building sustainable gaming ecosystems requires a focus on innovation, user engagement, and strategic partnerships.
Q: What role does technology play in elevating user experiences in gaming platforms?
A: Technology plays a significant role in enhancing user experiences in gaming by providing efficient, immersive, and interactive gameplay.
Q: How can partnerships contribute to the growth and success of gaming projects?
A: Establishing partnerships in the gaming industry fosters collaboration, mutual growth, and access to new opportunities for gaming projects.
Q: What are the key factors for successful user acquisition and retention in gaming?
A: Successful user acquisition and retention in gaming rely on factors such as engaging content, community interaction, and responsive user support.
Q: In what ways can Optimism Superchain benefit gaming ventures?
A: Optimism Superchain offers scalability, speed, and cost-efficiency, making it an ideal solution for gaming ventures looking to enhance their platforms.
Q: How can gaming projects leverage investments to fuel growth and expansion?
A: By utilizing investments from reputable sources, gaming projects can fuel growth, innovation, marketing efforts, and overall expansion within the industry.
Highlights
Time: 00:15:47
Community Engagement Strategies for Gaming Success Exploring effective strategies for building a loyal gaming community.
Time: 00:29:12
Super Gaming Chain Technology Overview Understanding the benefits and functionalities of Super Gaming Chain technology for gaming projects.
Time: 00:45:28
Dragonfly and Pantera Investments in Gaming Ventures Delving into the significance of investments from Dragonfly and Pantera in the gaming industry.
Time: 00:58:10
User Loyalty Tactics in Gaming Insights on maintaining user loyalty through innovative tactics in gaming platforms.
Time: 01:10:55
Sustainable Growth Strategies for Gaming Ecosystems Strategies for building sustainable and thriving gaming ecosystems for long-term success.
Time: 01:25:40
Optimism Superchain Benefits for Gaming Projects Exploring how Optimism Superchain enhances gaming ventures with scalability and efficiency.
Time: 01:40:16
Partnership Opportunities in the Gaming Industry Discussing the importance of strategic partnerships for mutual growth and success in gaming.
Time: 01:55:03
User Experience Enhancement Through Technology The role of technology in elevating user experiences on gaming platforms.
Time: 02:10:22
Investment Utilization for Gaming Expansion Insights on maximizing investments to drive growth and expansion in gaming projects.
Time: 02:25:18
Future Trends in the Gaming Sector Exploring emerging trends and opportunities shaping the gaming industry.
Time: 02:40:05
Success Factors in Gaming User Acquisition Key factors contributing to successful user acquisition strategies in the gaming market.
Key Takeaways
- Importance of community engagement for user retention.
- Utilizing Super Gaming Chain technology for efficient gaming experiences.
- Investment backing from reputable entities like Dragonfly and Pantera.
- Strategies for fostering user loyalty and retention in gaming.
- Innovative approaches to building sustainable gaming ecosystems.
- Benefits of utilizing Optimism Superchain for gaming projects.
- Opportunities for growth and expansion within the gaming industry.
- Insights on successful user acquisition and retention tactics.
- Role of technology in enhancing gaming user experiences.
- Exploration of partnerships for mutual growth and success.
Behind the Mic
Attempting Humor
You're trying. To laugh at me I wonder where you go my money I gotta keep it going you keep watching for me why you trying to laugh at him pretending who you are but, baby why you can pretend you're trying too hard he know it's not your friend I wanna speak the truth no, I'm not trying to offend why you trying to laugh at?
Night Out Reflections
We had drinks all night put my phone on silent and I don't know why no one could leave her should have said by Felicia my stepping up tequila I wish you had Alicia come what I did copy under kiss her jazz baby, run don't give my love to no one to the left in the real I reset she said I don't know if it too and I say no the truth I just want to get behind you on a dance or the take it back to that back to the dance club handsome always coming handsome then I hand rub, throw tantrums if you leave me that's it just try to supply gonna be good thank you.
Communication About Feelings
I need care much I'm endor rep good but I think I'm an asshole fuck me good then I fuck so long that the moon and the sun superstition is sicko and I roll it over, I call it a pitfall I'm on top I don't mind if we switch folks next morning when we leave you can switch clothes.
Invitation to Converse
Let's talk. You ain't get my number when I hit, though real nice with the words, but I mean with a nice stroke and I kind of might, though I hope I give to the left she said, I don't know if I do know that soul I, baby, don't me by the day and I cannot smoke away even now I know you, trouble I'll give you my heart and the rest is up to you.
Acknowledgment of Reality
You ain't no good for me I know it's true but you don't have to play. All right. All right. Ladies and gentlemen, GMG. Thank you guys again for joining us on this week's gaming on the edge. Excited hype as always, to kick things off with you guys here.
Setting the Stage
Let me see some hearts in the chat if you guys are excited to have a very dynamic space. Today we're talking about one of my favorite topics in this space, which is growing a loyal user base in gaming. And I really look forward to hearing some of the mechanics and strategies that you guys are utilizing to really increase loyalty and retention in your game ecosystems, or even just in your project ecosystem.
Inclusiveness in Discussion
If you're not even specifically in the gaming niche. We want to also hear from you guys as well. So for those of you who don't know, my name is Justin, aka Justin the mind here on X. And I am the head of community and also part of the business development team here at Ancient eight.
Introducing Ancient Eight
Just a brief intro about ancient eight. We're building an Ethereum gaming layer two which is built on the optimism super chain. We offer a suite of web three gaming infrastructure tools that serve as the distribution and marketing channels for games globally. We have products like Space three GG, which is our game questing platform.
Expanding Community Engagement
Ancient eight gaming guild which participates in game tournaments, game night events and a lot of activities happening around the space in all ecosystems as well as reniverse web three ads engine who is redefining advertising in web three gaming. All right, without any further ado, I want to kick things off pretty fast and swiftly here.
Transition to Co-host Introduction
So throw it over to my man Leo, my co host, GM. Sir, how you doing today? How you. How'S it going? The usual drill as always. Hi guys, I'm Leo. I'm the social media manager from Amazon. Currently manage the social side and really excited to prepare to launch another game on the Internet chain.
Game Development Insights
It's an aaa roguelike adventure game, but I'm not going to go too deep on that. And as always, games, right. And we want to grow loyal user base in games and it has been. The fundamental problem in every game is the pain point and it's the thing that we most focus on.
Hope for Productive Conversations
So hopefully we can talk and add values to the space today. Looking forward to it. Back to you, brother. Brother Leo, appreciate you giving a little bit of sneak peeks there in terms of new games dropping soon here in the ecosystem. Can't wait to drop more info on that soon.
Crowd Engagement
But in the meantime, between time, let's get things kicked off. I did see a couple people drop down from the stage, so let's try to get those people back up. And before we start intros, I just want to say some hello to some of the beautiful people in the crowd. I see my man Zyric down there hanging with us.
Shout-outs to Friends
What's going on, Zyric? I see the legend himself. I see gaming down in the crowd there as well. What's going on? I see, I see croissant. Stefan is here hanging with us as well. A lot of legends in the building, so appreciate you guys stopping by and coming to hang out with us as we chat a little bit this morning.
Beginning Introductions
All right, let's get into some intros. I'm going to go in the order that I can see you guys. So we're going to swing it over first. Derpies nft. Joining us back here on gaming on the edge, welcome back my friend Gm.
Introduction of Derpies NFT
Gm. For the people that don't know me, I'm the founder, animator, artist and designer of Derpy's NFT. Derpy's NFT is NFT collection building on Archway and Amber I and we recognize that crypto web three can be super overwhelming and difficult for people entering this space, but also for people that are also in the space already for a couple of years because there's constant innovation, constant change.
Making Blockchain Accessible
And Derpyz is just a really simple and fun collection that tries to make things super derping simple on the blockchain. Absolutely love it. Well, welcome back. Thanks for coming back. And after the last time that you were here with us, I did go down the Derpy hole and man, I love the ip that you guys are building.
Appreciation of Derpies NFT
Like that is so. Yeah, man, I absolutely love it. Love the characters. Derpifying the whole ecosystem is just so much fun. My taste for sure. So yeah, man, thanks for having, thanks for coming back again and joining us here.
Introduction to the Discussion
Yeah, that's. That's my account. I'm just here. But I'm speaking from Moonray today. Gotcha. So we are doing a little double dip. All good. All. I'm here for it. I like to do the same whenever I'm hosting from the ancient aid account. All right, boys and girls, let's go ahead and get ready to jump into things. I had some questions lined up, man. But you know what, to be honest, I don't even want to go with questions today because we have so many builders on the panel that I really want to throw this like, straight at builders and ask you guys what you're doing right now in your ecosystem that is working well for retaining users, creating more loyalty and users. And if you want to throw some things out there that you have tested that haven't worked quite as well, we'd love to hear about those things as well. Because maybe those are some things that some teams here are considering testing and maybe you could give them some early insights into what they might want to consider.
Engaging the Builders
So I saw Shiv throw his hand up first. So we'll swing it over to Shiv. Talk to us, brother. What's going on at efas? What's working, what's not? Most definitely. I think it's a very good topic to get into. And there's so much we can break down from what works to what doesn't work. Especially because often in this industry you'll see certain things which appear to work in the short run, but then eventually they do settle into something which isn't retaining users in the long run. So I'd say number one for us, and in my opinion as well, I think an engaging gameplay loop always wins. A if you want a loyal user base. Although in web three we're building communities. Although the community is very important, at the end of the day, the product or the game is still what's going to be played. And if you don't have an engaging gameplay loop, you can have the best community in the world with the most fun. Marketing the product or the community isn't going to last more than a few years. So I think the foundation needs to be a very engaging loop where, whether you're going hyper complex or hyper casual, you need to have a way where you're able to gel with the right users very early on.
Marketing and Engagement Strategies
And I think when you're trying to start your marketing journey, especially someone in BD myself, I think it comes with understanding the opportunity cost of either marketing to everyone as aggressively as you can and having those big numbers at the start. Or maybe the latter option, which I think is better, especially in web three gaming, which is finding the right users, because if you want a loyal user base, three years later, it's going to be those users amplifying amongst themselves. So, for example, we've focused on our gameplay loop to a point where right now we have an average gameplay session of 2.98 hours. And that has only come with us relentlessly focusing on how web two games have cracked. Making games addictive, whether it's progression mechanics, whether it's the open world feeling while still having short-term feedback loops of dopamine in the game. And I think that number one stands out for us. I think the second most important alongside community is making sure the community feels heard. Because it's one thing to have great community-centric tasks and have great community events.
Community Engagement and Feedback
But I think on some level I would say maybe it's more important, especially in web three gaming, that the community members feel heard. And what I mean by that is say I'm having ten events which give away a lot of incentives and money and are marketed fantastically, but within the game itself, there are people that are playing, but not feeling like it's being represented in the end product. I think that is a big issue. That's why I think having updates as consistently as possible is very important. Chiming that back to efas. We are on our 128th alpha update and we push these out every two weeks. So we're really reflecting the desire of users of this doesn't work or this works well, what can we improve? And we have forms go out to our users on a bi-weekly basis or bi-monthly basis. Maybe I said that wrong, to have people constantly come in and see what works, share with us what they think can better, and then each of those forms gets read. Whether it's something which we think is important, maybe it's not that important in our vision, we still make sure that someone in our team goes through each and every forum and until the point that we can manage them, we're going to go through each and every one of these feedback forms because we think that circle backs into having a community which feels important, which feels heard, and that inclusivity is very important. I would probably put number three, it being something along the lines of community building, which comes with a lot of engagement, which comes with a lot of whether it's incentives or whether it's having a fun, supportive community that's always helping out each other.
Social Elements in Gameplay
And then I think finally, you probably have to tie those all together by having the fun gameplay elements lead to some social elements, have some community elements lead into the game. And I think if you tie this all into a holistic circle, for example, the way we've done that is we have our own questing platform called the Kepler Citizenship Program, which then has call to actions, to our community, to spaces. We attend to the game itself. And I think then weaving all this together, once you have strong, independent units of the community itself, of the game, of feedback loops all tied together, and if you can have players go from place A to place, being from place B to place C, you're going to be able to get them to stay more together in the long run. I have more points to add, but I'll pass the mic now. Lot, a lot of bangers drop right there from Shiv. Appreciate that take. I really love dialing it in a little bit more in terms of how you guys go about allowing the community to feel heard and kind of your strategy behind that, which I think is a major one and probably one that sometimes can slip through the cracks because it might be a little bit resource-intensive.
Community-Centric Development
When you have the team really trying to focus on development, it's sometimes something that can slip through. But I do think that there's a ton of importance there in terms of, especially in this space where we build so close to the community, letting those members feel like they have a say in their opinion in terms of the direction of the community can really be impactful for really creating extra loyalty. So love that. Take their shift. I saw it in the order of hands of Matt, then we'll go Anthony, then we'll go over to sir choice. So let it rip, Matt. Awesome. Thank you so much. And there was some absolute killer bangers there. So this is really difficult to follow up on such a thorough rendition of the space. I'm really happy that we have such an awesome panel who looks into everything and is working on that for us. What we did is we again start with a really good gameplay loop.
Establishing Gameplay and Community Feedback
We tested a prototype with a very small Discord community that we just grew up around it. We did some games, we did some game nights, incentivized some competitions. Can you stay alive? All of this kind of thing. So basically, in very early days, we built the game in open with the community and that then informed what we could actually say is the current game now. So we've been testing since, I think, March 2023, and I think really testing it and also being out there, a lot of games do this thing where they sort of pull the game off. They push the game on, they pull it off, they pull it on. And I'm like, I guess that you get some more hype in this space with that. But what we get in the meantime is data. And I think that's really important that people find the game, what the journey is like in the game and all the rest of it, because it would be easy for us to sort of manufacture, sorry, too many spaces, manufacture some hype and then just pump a ton of players into the game.
Managing Community Expectations
But then you just get a bunch of excited players at that point. And the data you get from there is also sort of like with that whole hype thing that they don't know how long it's going to stay open for and then they have to go. So we just have the game open for anyone. It's up on the store. And I think that allows us to get the data and find out what's wrong with the game, how we can improve the game for the community and all the rest of it. I'm gonna. Yeah, dip out before my voice goes. My man, Matt. The thing is that when Matt joins the space, he goes at 100% always, man. And I see that it's bearing down on the voice a little bit this week, but appreciate you still coming on and dropping those takes, man. Great takes as always. I do want to swing it over to Anthony, and then we'll go to sir choice.
AI's Perspectives on Engagement
And I see my man Mark King Snooch just joined us on the stage, so we'll swing things over to you in a second here, brother. I know you got some takes on this. Yeah, let's let it rip, Anthony. Yeah. Some brilliant points were made, particularly on earth, from another sun, looking at the front-facing and ongoing processes. And then, of course, Matthew on the back end, focusing on data collection. These are really important things for ongoing processes, but I want to roll it back a little bit because I always like to deconstruct everything to its most rudimentary level. And I know there are some builders in this space that are still very early in their business. Plan and something we advise our clients heavily is that transparency and communication and setting expectations are extraordinarily important.
Building Strong Community Communication
And it starts with yourself and your own team at the leadership level. If you don't understand your business model and you don't control the narratives in a way that makes sense, you're already starting on the wrong foot. So you have to really break down and understand your products. Go product first. Now that doesn't necessarily always mean gameplay related, but that is a very useful tool to have. You know, the elongated gameplay loops, the engaging gameplay loops, mechanics that are unique and fun and exciting. Those are very important. But don't forget, tokens are also products. Assets like NFTs are also products, and they can't be forgotten in this process. And then as you progress forward from, you know, the communications and the culture building within your own organization, the expectations you set with your initial core community are very important because these people are brand ambassadors for your organization.
Community Engagement in Web Three
I'm always meeting new community members. I always see new faces. And I think that's one of the strong suits that we bring from web three is our community building, because we've realized that we have to have that foundational building blocks to be able to build up and scale up for the rest of our niche that we have here. Right? So I really like to lean on that side of things. I know the business side and token side. I get that. That's all important. It's all necessary for web three. But none of that matters if you cannot connect with your community and most importantly, have your community trust what you're doing. And you don't always got to tell them exactly what's going on, but you have to give them an idea and remain transparent enough without making bullshit promises that they're never going to see. Love those takes right there.
The Importance of Empathy in Community Building
Powerful, powerful takes. I love empathy as well. Leading with empathy, I think, is something, again, very easily overlooked, but can be super dynamic and powerful. When it comes to building loyalty in your community, when the community feels seen, they feel heard, and they feel that you have that empathy for their concerns and their desires in terms of being loyal to your community, because there's a lot of communities competing for their attention. So for them to commit to giving their attention to a certain ecosystem, those kind of things definitely matter. Let's swing it over to easy, then we'll go to Derpy's, then we'll throw it back over to Shiv.
Lessons from Failed Web Three Projects
Yeah, I think everybody shared some really good insight about what we all should do. Let me be the person that shares a, what I've seen that we shouldn't do instead. So this last week, I read a tweet, a long tweet, about a web three game founder who moved his entire game away from web three to be completely web two. And then of course, he goes on about the reasons for doing so and what happened and all that. Mainly it was the bear market and also talking to a few people familiar with the project. Apparently their user acquisition mechanism didn't take into consideration real gamers because they used free NFT to get the hype, to get all these farmers and traders and speculators.
Acquisition and Retention Challenges in Gaming
Of course, traders, farmers and speculators are great because we have assets that we would love to be liquid. We love people to trade and, you know, and speculate on it. Maybe some people have fun doing that. But mainly we want some gamers, right? We want people to actually love the game and play the game, and we want people who spend money on the game as, you know, for it to be sustainable. And so what happened was before they even had a beta, they already launched the free NFT mint. So even though it's free, once it's out there, you know, people who are curious, people who want to get access to the game, they will need to spend, they will need to buy those NFTs, even though the initial people got it for free. So that was an error on their part because nobody has played the game. It was overhyped.
The Fallout from Overhyped Gaming Releases
And so after the game was released, people found that they didn't like it. And so naturally, everything tanked. The NFT tanked, the token tanked. And so I think some of the other speakers brought it up already. It's very important for games to have some kind of a product, some kind of a beta, because speculation can really kill the community, can really, you know, can really break the hearts of the people who love what you're doing. Because what they did after that was, they shut down the discord. They created a new discord that was completely web two. And then, you know, the web three people who spent actual money on the assets, were left hanging for a few months. So that's not something that we want. That's not how you build a loyal community.
Advice for Building Loyal Gaming Communities
And so I would urge everybody that's listening not to speculate until you see a working product, until you get to play the game for yourself, and then you decide whether or not you want to purchase any assets. Really love that take. I appreciate somebody going on the other side of things for me here and discussing a little bit more about some things to avoid. Yeah, that was big news, big story over the weekend. I think it was discussed in a lot of the alpha groups that I'm. That I'm within. And there were so many different takes. But I think overall, most of the sentiment was very similar to yours in terms of what could have been done better there and in terms of.
Challenges in User Engagement and Trust
Yeah, the project actually showing some more loyalty to the user base rather than the loyalty coming from the user base on this topic. So really interesting take there. Let's swing it over to derpies, and then we'll go to Earl from another son. Let's go. Let's go. Yeah, let's go. I think it all boils down to building like a real personal connection with your community. What others have also been saying. But people want to see, also like to see the process, whatever you make. Like if it's a game and NFT collection and app, and like to give inputs if to an extent as well. Right. And that's actually what we've been doing. Actually, yesterday I did a community call in discord.
Interactive Engagement with the Community
And as the creator, I like to also interact with the community as well. And I did like a live brainstorm session. I shared my screen. I said, okay, what traits do you want to have in the collection? Give me your creative inputs. And it was a little bit of a brainstorm with the community, and it was fun. I think they also call me Papa Derp or Derp daddy Derp. And I just like that interpersonal connection. And that creates more. Yeah. A more real, genuine connection with your community. And this will result in people really supporting your project because they feel connected to you and not essentially only to product or app you're building a.
Learning from Traditional Game Development
And I think another point I want to make is that even if you look at other web, two games, right, I play phosphophobia and blade and sorcery, both VR games by the way. And what you see is that these developers, they've been building these games for years. They've been developing this for years. I think phosphophobia just released a couple of months ago but before that it was still in the alpha phase. And yeah, people could give their input like I want to see this in the game, I want to update that. And I think the developer, yeah. Just really being in tune with what the community or the user base really wants in the end will result in a loyal user base because they feel heard, they feel understood and the product actually gets formed to what the user base wants instead of just what developer or the.
Strategies for Identifying and Rewarding Loyal Users
Yeah, the artist wants. Right. So I think that's yeah. Essential to creating a loyal user base. Basically. Derpies, derpies. You should have never told me that. I'm gonna be calling your daddy derpy from now on. So appreciate, I appreciate that inside information. I'd like to throw one question your way before I throw it back over to Shiv. And I'll probably throw this question over to shiv as well. But how do you determine right now in the derpies ecosystem what helps you determine the more loyal users within the ecosystem? Is it via a point system, is it via discord activity? Yeah. What really helps you guys kind of track and dial in on who are more of the active and loyal users?
Insights on Tracking User Engagement
Yeah, obviously there's point systems in cd for example, Orlando Discord. But I think that really, I mean the personal connection that I had yesterday with all the core community members that really gave me an insight on who is really invested. And I actually created a couple of one one nfts for the real biggest fans of my collection. And they loved that. I actually reached out to them and sent them the DM and then talked with them like what is the, what's the look that you're looking into? Or there's this guy, he calls himself hen with a tie and I created a chicken derby with a. Yeah, with a tie. You know, and people just love the, it's quirky, it's easy, it's simple, but it's also putting the time and.
Building Relationships Through Personalization
Yeah. Building the relationship basically. Right. So that's, from that side, I think that's what we're doing and that's how we see that the core community members are really interacting with us as well. So. Love that, man. So you're definitely like on the ground floor level in the trenches with these guys. So you get to know them on a personal basis. And I'm not sending nudes, but you. Know, you are sending derps, though, so that's all good, man. I like it for sure. All right, so let's throw it over to shiv. I want to hear your take and then I'll probably throw the same question back your way in a second here.
Reducing Churn in Gaming Communities
Definitely. I'm going to try not to laugh after the daddy derpy. I was anyways laughing at the start when you said you went down the derp hole. So just two really quick points that I wanted to. Sorry, just two points which I think everyone's made some solid points. Just two things which I think are also really important when you're trying to reduce churn rates and have maximum retention, I think is very easy onboarding. And accessibility to the game is very important. And I think it comes on two sides. I think you need to understand what web three gamers define as easy onboarding and what web two gamers define as easy onboarding.
Challenges of Onboarding Different User Types
For us, for example, we first focused onboarding web two gamers. That's why we understood that for us to onboard thousands of engaged web two gamers, the incentives or the web three frills, if I can call it that, are probably not as important. And it's just about having an intuitive UI design and a fun gameplay loop which they can be hooked onto easily. And we really focused on that and that worked. But at the same time, I think where the challenge comes in for a lot of games is while ensuring that experience for the web two gamers, you also now have to appeal and have a smooth onboarding experience for the web three gamers.
Marketing Mix Strategies for Diverse Gamers
And in doing that, you need to make sure that they have some either incentives or some blockchain based, loops in the game that they have that they can enjoy. And I think that's where the fun of marketing selectively comes in. For example, when we took more traditional web two advertising loops, like when we did Facebook ads marketed on Instagram, et cetera, more short form content, YouTube as well, we understood that those loops would probably go to web two gamers more. So if you see any of our content on Facebook, even from back in the days from years ago, a lot of that content was just really fun, exciting gameplay experiences that we knew would seem fun to web two players.
Adapting Marketing Strategies to Different Audiences
That is somehow different than now, how we're marketing to web three gamers. For web three gamers, we're always ensuring that there's something which is going to be tied into one of our nfts or one of our tokenomic designs into it, and also, of course, ensuring that there are incentives. And I think in understanding that difference, you're able to crack what a lot of players, or a lot of gamers, sorry, aren't able to crack, which is understanding what people actually want. And if you just start incrementally, by starting at a point where you, for example, market one gameplay loop to a web two gamer and one web three marketing campaign to a web three gamer, you're going to see what works with each of those sides and what doesn't.
Data-Driven Decision Making for Success
And if you can tweak and pivot from there, I think there's tremendous value in reducing your churn rates from there and also maximizing how many people end up staying in your community. The second thing I think, which I think someone earlier mentioned, is a data driven decision making. I think analytics are really understated because we're in a place of Twitter and discord, where words and narratives sometimes go ahead of what the game is actually reflecting or what the data is actually telling you. It's very easy to forget that.
Leveraging Data for Game Development
But at least for us, I think data of where people spend more time within the game, where players maybe stop playing the game, is so important because these are the founding principles which web two gaming companies have already laid for us. And if we just understand that, we can go from making the perfect game balance adjustments, perfect content updates, and that way we're able to balance data insights with the end creative vision, while ensuring that the game is still going in the vision that you wanted to. Love. That you touch on data there, Shiv.
Community Feedback and Discourse
So I want to throw the question back your way. What are kind of the most important things that you guys factor into when you think about the loyal user base? Is it more of what's going on in Discord? Is it more of what's going on actually internally in the game in terms of how much time played in the game? What are you guys looking at? Right? I would say less Twitter, because Twitter is more for narrative and marketing. I would say a balance of Discord and the game data itself is very important.
Importance of Direct User Feedback
And luckily for us, we have a bunch of web two gamers that weren't even familiar with a lot of web three information or Discord, and onboarded into Discord because of us. And by doing that, what we've been able to do is now every time there's something in the game which they are confused about, which they don't like, which they think can better, or which they really love, they're going to come back in our discord and mention it. And I think that's the ideal loop to have. Because if you can have people from within the game actually playing the game, investing hours in a day, and then coming and giving you direct feedback, it's way more valuable than having ten x the number of those people that play.
The Role of Discord in Building Communities
And maybe if they don't like it, they just leave. So I think every project needs to have one place of like a forum where people come and discuss where other people who are also playing the game can help them. And I think that's where communities like discord become very important. But that being said, I think, like I mentioned in the earlier point, data is always very important. I think we cannot undermine what web two gaming institutions have done. And a lot of their decision making was driven by this data and the fact that we now also have this and so many more advantages within the blockchain to leverage.
Learning from Web Two Gaming Institutions
If we do it correctly, we can really crack the code. Love that. Love that shiv. And I appreciate that insight there. I want to get a little bit of a boat going here real quick on the panel to kind of find out where we think we're currently at in terms of determining users loyalty is discord. Raise your hand up. Just throw a hand up if you feel discord is currently still the best place to really identify the most loyal users within your community or ecosystem.
Current Trends in User Loyalty Assessment
How you guys feeling on that one? I'm going to go ahead and raise my own hand up on that one because I still feel right now it is still the best place to determine the most loyal. Raise your hand up if you guys think it's either a social media platform or utilizing some sort of will tie together also like questing platform as well. If you guys think it's a questing that allows you to tie points to interactions. All right, Anthony's got his hand up on that one. All right, interesting.
The Future of Community Interaction Platforms
So it looks like mostly consensus still is right now that discord seems to still be the place. Though I do sense a little bit of the sentiment starting to move a little bit towards telegram, though I do think that telegram is still very much lacking in its abilities in terms of being able to create kind of like economies within the channels like Discord has. So interesting to see that. I want to throw it over to Mark since Mark is joining us. Get your take here. What, what insights you got for us in terms of loyal user bases in gaming, brother, talk to us.
The Unique Strengths of Discord
Yeah, good morning, by the way. I overslept. Yeah, I think I was still on. The Vegas time slot. Nice. I'll say this. I'll say this right. The reason discord is so successful for a community is one major key aspect is the voice channels and the game nights and building a community where you can get on the mic with your friends, hang out, get on the camera with your friends, play a game. That's what, that's what really solidifies the communities in discord right now. That's not really easy to do on Telegram.
Social Engagement Through Voice Channels
Like, wait. So quick question here then, mark, quick question. I want to throw right back at you. If, if telegram implements streaming. Yeah. Video chat. And because I think they have voice chat. Right, so if they implement video chat, does that then make telegram the better platform, you think, or do you still think Discord reigns?
Discussion on Community Platforms
I don't think they can touch it, to be honest. I mean, you can already do a video call, like a one one video call with people, which is really great for business, which is 90% of what I use telegram for is business. Except for like the wolves chat and a couple of like the game night chats. I use that to get information. I don't use that as a community. I use discord as communities because that community is, you can drop a message in there. You have all the multiple channels in there. It's easy to use. And the game nights is really where it's at. Like that. Honestly, that is the best community building thing you can do in any of these platforms is the game nights with getting on the mic, hanging out. It's like going to poker night at your neighbor's house, right? It's like showing up and you can jive with the people you want to play games with. That right there, I think, is what really solidifies and builds communities.
Tracking Loyalty Within Discord
All right, so my next question then here, Mark, is how are you tracking loyalty within discord? Are you guys doing that through, essentially through roles or do you guys have a point system inside of discord? Or do you tie kind of a third party platform into your discord? What's working well for you guys? I'll be honest with you. None of the above. None of the above. You remember who the fuck shows up? So my man is doing the pure eye test. I love it. You remember who shows up? Who, who people start to know as the ogs and those people that have been around for a while and they consistently show up, they gain clout, let's put it that way. They go, if they gain clout. Gotcha. Yeah, no, I mean, I'm in agreement with you in terms of. I also still believe, and I think we had quite a few hands here, that discord is still optimal for really identifying the most loyal user base.
Engagement and Tracking in Communities
I myself have a horrible memory. So we absolutely are using, like, point systems within discord to really try to track. Track the engagement as much as possible. And as we're kind of evolving as a community, also trying to do things that are also tied on chain to, you know, kind of continue to move in that direction of building online, excuse me, on chain identity, along with, you know, the loyalty. Interesting stuff there. I know thrust hubs is building a lot. I want to throw it over to search Justin. Oh, go ahead, mom. I believe I want to say it was rev gg I was talking with JRP. Yep. I think he might be working on something where, like, you get badges every time you show up to a game night and that, like, you can earn clout through that. I'm not sure how it ties in, but it's along the same lines of, like, what you're talking about, how, you know, people that show up, they earn points towards, you know, a rank on a leaderboard or something like that, just by, you know, coming in and doing the things in the. In the discord.
Dynamic Engagement Points Systems
I think social rising does something, too, where, like, they have engagement points where as you engage with the community, as you engage with game nights, as you engage with anything in there, you earn points. And then that can get used in, like, raffles or, like, auctions for whitelists and stuff. Yeah, absolutely. We, we also have something similar within the ancient aid discord. And I think a lot of. A lot of discords operating that way with a point system to really try to have a better way on. On paper, if you will, data points to really look at the activity levels. I want to throw it over to sir choice and hear a little bit, maybe you have a take on this, especially because you guys are actually building tooling here. So I want to get your take, then we'll throw it over to Anthony, then we'll throw it back over to Moonray.
Building a Sustainable Community
Thanks, Justin. Yeah, I definitely felt the need of jumping in because I love what Mark is doing. I think at the start, when your community is small, just understanding who's showing up is a great way to go. But as your community grows, you kind of lose track. You can only remember so many faces, especially when you get into hundreds and your numbers keep growing even more. One of the reasons why I'm passionate about the project that I'm working with is because although I love Discord, and I've used it too, I've seen bots spamming the hell out of it. Like when I was working with Liberty Gaming, we had more than a thousand bots that joined and they were just spamming nasty stuff. It was crazy to tackle those bots. And we also saw that people was using chatbots within discord just to rank up their levels. Because, you know, simple bots on this code just allow you to track simple interactions, and that is adding experience or points to the users that like, qualifies them as someone who's building reputation. But it's not even real reputation.
Meaningful Interactions and Building Reputation
Like, it's not even meaningful interactions, right? So what we're doing with our platform is that we are giving you the chance of building from scratch the social graph of your community by understanding who's really showing up, and not just keeping it on your head, but recognizing them with on chain points that will remain with them, and that will not just remain within your server or your hub, but that will remain within the platform. So if these community members that already have build reputation with your project are jumping to a friend project or another project that is on the space, they will take the reputation with them. So the people will say, hey, these guys are not new around. These guys are just not coming to strike value. They've been delivering value in other communities and therefore we should not look down into them.
The Importance of Data in Community Building
So I just wanted to highlight those things. And yeah, love the take so far. It's a very interesting topic. But I definitely think that we need to understand the data behind our communities. And for small projects, it's fine to do it manually or in the head, but you definitely need to scale up. And that's why we need data and that's why we need to keep everything on chain, which is what the tech is offering, so why not to take advantage of it? Love that. So choice. I need to dig a little bit deeper myself as well into what you guys are building at thrust hubs. I think it's really fascinating. And as somebody that's been a community builder in the space for a couple years, I'm always looking for that next level tool that's really bringing more of that activity on chain.
Upcoming Opportunities for Engagement
So love that's a focus for you guys. Before I throw it over to Anthony and then over to moon Ray, I know we are on the hour at this point, so if anybody needs to drop off, totally understand. I know a lot of you guys have other spaces, you're going to get over to or getting your day going on with. So if anybody needs to drop off, absolutely feel free. And if anybody wants to stick around, also feel free. We'll go over just a couple minutes here to get a little bit more insights from the last couple guys here. So let's drop off, boys. But. All right, see you next time, man. I really love the space and you have the best, yeah. Presenter voice I've heard in other spaces as well. So I appreciate that, brother. Thank you so much.
Conclusion of the Discussion
For sure, dude. Yeah, have a nice rest of your space. Have a great one. You as well, man. And definitely come hang with us again soon and all right, let's swing it over to my man Anthony and then we'll go over to Moonray. Yeah, I'm going to play devil's advocate here. You might have noticed I had my hand up through all of the options that were provided, and that's because I don't believe that any individual platform in general is the best. None of it matters, in my opinion. If you're establishing your community building plan and you're constructing your community, you pick the one platform or the one means of community building that best fits your structure.
Engagement Through Various Platforms
So how you intend to engage the features that are included, you can use Reddit, you can use discord, you can use Telegram, you can use V bulletin forums, you can use a Teamspeak server, you can throw a Lan party. Depending on the scale of your community, the options are endless. But at the end of the day, if you have a truly loyal community, it won't matter to them. You pick some of the biggest traditional studios today. They could throw up a live chat on their website and you'll see hundreds of thousands of people in there engaging. Hell, you look at World of Warcraft, the communities themselves were within the game, within game chat.
Loyalty to Brand, Not a Platform
So at the end of the day, loyalty is not, in my opinion, tied to the platform you utilize to build your community. However, the community building plan that you have, the platforms that you utilize, the features you intend to use within your engagement structure, these are all paramount in building that loyalty. But at the end of the day, the loyalty is to the brand, not to the platform. Love it. Love it. I appreciate you taking the other side there because I agree 100%. I do think that different platforms serve different purposes and there's no one size fits all when it comes to this.
Insights on Community Development
Definitely interesting to get some insight from the panel to see who still feels that in terms of their community, what tooling is working best. But agree with you there wholeheartedly, Anthony. I think that there are some games that probably don't even need a discord. Don't even need any specifically community hub. They can, they can do it right within game, for an example, like a World of Warcraft is a great example of that. So, yeah, man, really interesting take there. Let's go ahead and swing it over to Moonray, and then I think we're going to go ahead and get ready to tie things up from there.
Perspectives on Community Engagement
Yeah. So I think, like he had just said, there's different platforms for different reasons. I think Twitter is more along the lines of speculation and discovery. I think Discord is more for community building and telegram is more for vanity numbers. But me personally, I love discord. I think that Discord is probably the greatest tool that we have in web three community building. We have things like an engage bot, we have things like the ticket system where we can just, it creates an atmosphere of open communication with your community. And as everyone's been saying, the entire space, like, that's key. Right. We want to be able to speak with our community and directly connect with them.
The Importance of Consistent Engagement
But I also wanted touch on something that Snooch said, because the eye test is huge when you're building community, because I can speak from personal experience. I haven't missed one of our game nights in about like nine months at this point. And I know who's in my community, right? I know who shows up week after week and day after day. And these are the community members that you want to latch onto and build around because those guys breathe your game, right? I know we have a few members, like, give a shout out to some of our community members, like, you can the ch. Guild, bag guild, mister House. These guys are in our discord every single night playing our game.
Recognition and Reward in Community Building
And you recognize that and you want to reward people who do that and you want to make sure that they felt seen for doing that stuff for you. So I, again, I just want to go back to discord is an amazing tool in my opinion. I love what it brings as far as the community building. I think it is a very necessary tool. I, I couldn't agree more. As a guy that's inside of the discord every single day myself, I absolutely try to utilize the eye test as much as possible also. But I think that having a bot alongside that, like an engage bot or we use a tool in our ecosystem called Sesame labs, I think that just helps when the community bumps heads and guys say, hey, why did this guy get that?
The Balance Between Data and Intuition
And I didn't get this. Being able to throw a little bit of data back their way and say, hey, you know, these guys participated, you know, here and there, and you only participated here. That's helpful for, you know, creating a little bit of balance within the community. But for sure, the eye test sometimes can tell you stuff that even the data could steer you wrong on. So I think there's definitely a balance of both that are needed to really, you know, identify those loyal builders best. So I love both of those takes. I do want to ask you, though, over there in Moonray, how do you guys feel about engage bot? Because now we're talking. We're going to go a little bit deeper on tooling here.
Limitations and Future of Engagement Tools
I think one thing that I has put me off a little bit about experimenting with engage bot, because we have thought about utilizing it as well in ancient eight, is that it bums me out a little bit that it seems to only be able to be utilized for Twitter. Am I right there? Or do you guys find that you're able to get the community to engage with you across other channels like YouTube, TikTok and such, utilizing Engagebot? For right now, it is Twitter, the one that we're using at least, but they're got to give a shout out to community three, who is our discord like, discord side of things? They are actually going to build us a custom engage bot that works with other links as well.
Expanding Engagement Across Platforms
So there are going to be, I'm not sure how soon that will be. I'm hoping in the next month or so, but, yeah, that's that. I've noticed the same problem. I'd like to be able to expand, which is why we brought it up to them. But as long as you. I think as long as you have the. The right incentive, like in game incentives for them, that people will interact with your engage bots. Love that, man. Yeah, no, that makes a lot of sense. I think. I think engage bot is essentially one of the best tools that I've discovered in the space so far.
Feedback on Tools and Platforms
I just think that the limitation right now with being x only is a little bit too much of a limitation. I will also throw it out there for anybody that hasn't explored SesaMe labs. Sesame Labs is a great tool. Sadly, I feel like the team is not doing a great job at doing customer service for the product because the product tends to go down from time to time and there's really nobody to talk to. I'm not sure what's their reason for not giving it the love it deserves on the. On the technical side of things. So that. That would be one reason I would say SesaMe Labs is a great tool, but you also got to be wary of it for that reason.
Ongoing Developments in Community Tools
StIll waiting for a really, like, banger tool that you can use to build community and loyal community base in DIScoRd that has like, all the bells and whistles. I still feel like there's some room for somebody to come disrupting and bring us something at a higher level for that. But with that being said, guys, I think we're going to go ahead and wrap things up here. Most of the panel has dropped off at this point. We're ten minutes over the hour here. I want to thank you guys again for sticking around and for joining another gaming on the edge episode.
Closing Remarks and Future Chats
A lot of. A lot of banger information dropped as usual. You guys are always crushing it. Mark, appreciate you jumping in here as well at the end with us. We're going to be having an exciting upcoming chat next week, so definitely hope some of you guys can join us for that one. We're going to be talking about some of the undiscovered or maybe underutilized advertising methods right now in web three. And we have some really great builders coming to drop some alpha in terms of what they see that's working and not working so well in terms of advertising for web three gaming. So I hope that you guys will join us back for that episode next week, same time, same place.
Farewell and Future Engagement
I hope you guys all have an amazing day, an amazing evening, wherever you're tuning in from, and we'll catch you guys on the next one. Take care, everybody. I do but I won't be Sadeena don't get you gotta take that out. Giving up, you know that's the type of you psychic. And it's fuck shit. Going on I'm sick going on can't eat Ramadan anybody that you never mean I'm the type that you remember when you go to sleep the court cornees got distant divorce team I order my old feet part ways like McCartney made in heaven like Jabul Ashanti but for us it's rough I'm riding like this cause I want peace excuse the song like I need to find myself just admit that this ain't working no respect was devil can't even lie it hurt me to see it with someone else but I know moving on is better than the shindwell anybody that should ever meet I'm the type that you remember when you go to sleep telling me I feel I'll take my chances on road?
