Coffee with Captain #668

 

This space is hosted by ChrisJourdan

Space Summary

The Twitter space centered on the integration of blockchain technology within the art industry, showcasing the transformative effects and challenges faced by artists. Emphasis was placed on blockchain specialization to optimize user engagement, with notable mentions of companies like Adidas and Doodles transitioning towards blockchain adoption. Discussions on the creator economy’s evolution and the pivotal role of content creation across platforms elucidated the dynamic landscape for artists and users in the blockchain space, particularly within the art niche.

Questions

Q: What was the primary focus of the Twitter space conversation?
A: The primary focus was on the impact of blockchain technology on the art industry.

Q: What challenges and opportunities were discussed for artists using blockchain?
A: The speakers explored the challenges artists face and the opportunities blockchain presents in the art sector.

Q: How are blockchain chains encouraged to specialize?
A: Blockchains are encouraged to specialize in specific sectors like gaming to attract and engage users effectively.

Q: What companies were mentioned as moving towards blockchain technology?
A: Adidas and Doodles were highlighted as companies making moves towards blockchain integration.

Q: Why is specialization important for blockchains like Arbitrum?
A: Specializing allows blockchains to focus on specific sectors, enhancing user experience and engagement.

Q: What was emphasized regarding on-chain transactions?
A: Blockchains focusing on sectors with high on-chain transactions were deemed crucial for user adoption.

Q: What was the importance of user engagement discussed in the space?
A: Encouraging user engagement and usage of blockchain platforms was a key topic.

Q: What concept was highlighted in relation to the creator economy?
A: The shifting model in the creator economy was discussed as being relevant and exciting for artists and users.

Q: Why is content creation considered essential on platforms like Twitter Spaces?
A: Content creation on various platforms, including Twitter Spaces, was deemed crucial for the blockchain space.

Q: What key aspect of blockchain technology was emphasized for artists and users?
A: The evolving model in the creator economy and its implications for artists and users were highlighted.

 

Key Takeaways

• Blockchain’s influence on art and digital art functionality was a central focus.
• Artists face challenges and opportunities with the adoption of blockchain technology.
• Specialization by blockchains
• such as in gaming
• enhances user engagement.
• Companies like Adidas and Doodles are venturing into blockchain technology.
• Arbitrum exemplifies the benefits of blockchains specializing in specific sectors.
• Effective user adoption is encouraged by focusing on sectors with high on-chain transactions.
• User engagement and fostering usage of blockchain platforms were key discussion points.
• The evolving model of the creator economy was a highlight of the conversation.
• Content creation on platforms like Twitter Spaces plays a crucial role in the blockchain space.
• The creator economy’s shifting model has significant implications for artists and users.

Behind the Mic

he way that I’m doing. But we actually reached out to the Golden Wolf studios to try to get our first animation done. When we got our quote, we realized that were gonna have to pull back and bootstrap ourselves and like, really go out there and start to build this IP different way. What, what kind of advice could you. Offer small teams out in the space who were trying to create the lore and the storyline first and dive into the same methodologies that the brands before us have come through or utilized to, you know, become what now doodles is going to be a legacy brand, if anything. You know what I’m saying? Yeah, good question. And I, you know, I think, yeah, Golden Wolf is expensive to work with just given kind of our partners and what the rate card is ultimately for our time. But what I would say as advice is, like, you might not need a studio like Golden Wolf to create all of your content to get started. Like, AI is really going to cut a lot of time and expense out of the animation and content creation pipeline. And there are already tools out there where you can generate stories, where you can generate images, where you can start to cut time out of, like, the video creation process. Like, I’m aware of companies that the quality isn’t quite as good as what they want it to be, but because they’re optimizing for price, they’re cutting like 50, 60, 70% of the cost of their content creation pipeline. So I would encourage you to look into what AI tools are out there for you as a creator. There’s a ton. Like, we use a bunch internally as well. But there are also just, like, cheaper alternatives than Golden Wolf as far as, like, animation. But it is traditionally expensive to do that. So I would look at content tooling for getting started and not worry if it’s meeting the exact quality that you want. So much of this stuff is really just about getting started and building upon that. Okay, thank you very much for that answer. We actually went out and got animators for our wheelhouse to, like, continue just to create small pieces for our IP with the understanding that, like, I’ll make an animation like, strong enough that I can leverage that into bringing on other investment capital, being able to leverage that into bringing on higher talent. And then on the other end of it, just a really, really guerilla marketing approach towards creating sales leadership. Yeah, exactly. I mean, I think, too, like, this is going to sound funny coming from the guy that’s at Golden Wolf, but, like, there is a mix of scenarios that you’ll encounter where you’ll do some work and some folks internally with their own tooling or their own team can then pick that up and do a lot more with it. So, like, it is very much a, there are things now with some of the teams that we’re working with where it’s like, we might create, again, as we talked about, this is kind of broader initiative type stuff in some cases, but, like, we might create 100 assets for a show. And then the show production studio themselves uses those assets to create hundreds more, if not thousands more based on format and what’s there. And so if you kind of think about it in that way, it’s like, it’s just about getting started with the initial step of whatever your storyline, narrative, visual style, design style is, and then that you can run with as far and wide as your imagination will allow and as your budget will allow, ultimately. Yeah, so my last question, and I don’t want to hog any more mics, but regarding, you know, like, one of the biggest things for like food finding was merchandising and, you know, creating your brand. And I’m happy that we’re, we’re trying to do the same thing with Polychain Monsters and with, with our IP called Los Salsitos, big little characters that are food meets luchador characters. But as far as like leveraging that you’re ready to move into the like marketing aspect and branding aspect of your IP, is there any like tips that you would tell smaller creators like us or even other ones in the space to just get started when it comes to marketing to different brands and stuff like that? Cause like we’ve, we’ve been reaching out like just yesterday, I reached out to like a really large Mexican. band and like, it’s just nothing but like shooting off shots in the dark right now to see if something will stick against the wall. Yeah, I mean, that is, to be honest, a lot of it. It’s persistence and passion, quite honestly. Like when I started working with the Doodles team, it was, we had a physical space at NFT NYC and my role had ranged from coming in and being like the creative technologist and project wrangler over a team of animators to now what this business is for Doodles Studio as well as our broader Doodles business. it’s like, it has started as an organically growing effort and I cannot stress enough the persistence and passion and just staying focused on what you’re solving for. That is the biggest thing you can count is like, ironing out the kinks of what your cast is, what color of your character’s pants should be, what kind of the event space looks like, it’s just those are things that sort of organically start to present themselves as you believe more and more in what you’re doing and really should be the priority. If you’re passionate about it that other stuff is gonna come in and it’s just a matter of taking the initial swing and then staying relentless with it honestly. Awesome man thank you very much I appreciate your time up here yeah it’s great. Yeah. This is huge as it was huge. All right yeah appreciate the questions guys. I think we got like ten minutes left and I know there’s a few speakers 10-15 minutes I don’t I don’t see any hands. Well I do but this is good I’ll go quick I don’t want to take up too much more time so let’s get as many people as we can. But go ahead. What’s up? Yeah for sure. So thanks for hosting this Leno Doodles congrats on the launch. Big bro I’m super excited to see everything unfold. But as a collector obviously like you know this is super exciting and you know we always ask consumers to be patient with projects but as Web three d gins as you know people that are here to change the space I just wanted to ask you know the aspect of decentralization when it comes to like. The the weakest part of decentralization and the process is usually centralized. And when you’re working on your project now. how are you able to you know pivot from being decentralized to implementing more centralized drop processes and even being open to fewer but I. And accepting that hundred k that stuff ish for funding or giving up a little bit more leverage you know on that end like how are you able to pivot at that in between state. Yes so without you know getting into too many specifics I think. The way that doodles started was sort of born from traditional Web three models. And that if you look at what we’ve executed on since then it’s really been evaluated as a centralized business with the mission of bringing on bright and talented folks that are fit for the wide ranging audience and goals that we have. and so there is an element of centralization that helps us move faster and that we’re very much. making sure that we’re getting the right balance of that and pulling on the right people from the centralized links to build a trustworthy team and trustworthy. Mission that people can get behind the highlight. So I would say like. Just be careful. where your mind and team sit on what it means to execute some of your initiatives, because the tendency is that you will rely on others in a way you can’t decentralize and that is entirely okay. It’s not a bad thing. For us it, it just kind of comes naturally just given the talent pool we’ve brought on and where they’re coming from. All right thanks for that man appreciate it you’re saying it comes naturally the more people you’re bringing on or do you have the mindset of like a meritocracy. Aspect where they’re kind of pulling together to create this? No I mean I think it’s a mix. Honestly we, have such an incredible team that is driven by goals that is goal oriented and the, previous roles they have fit into those goals perfectly and given how we think about it. And so there’s a lot of goal alignment that’s just been allowing the team naturally and removing a lot of bloat if you know what I’m saying. And giving us more of a runway to execute on the new things we’re exploring without. too much of the same or too much of. a worry of how are we going to go about this? Because there is shared enthusiasm and there is an attachment to the mission everybody that’s been joining on. appreciate man appreciate it I’m gonna drop down here thanks. There’s a lot of gg buddies up here but thank you for letting me up. lenna doodles congratulations on the announcement I think it out first hey appreciate it. Appreciate it, thanks. Appreciate the questions it’s super exciting it’s funny you know working with Scott he always references, like they don’t understand that they can take over the world and like they are going to, it’s like super funny. So I think it’s what’s so refreshing about working with them and just getting the chance to be here and talk about it is awesome so thank you all for for the questions and for having us on. Okay we’ve got Pepe. Okay sorry sorry orange icon I’ll bring up Pepe Pepe but sorry I just wanted to because you had your hand up top Pepe we’ve been waiting patiently go ahead. Thanks so much for your time Lenna congrats everyone shout out medved tiegy it’s a big day for him. This is very exciting as a collectors item to get us all back home thanks again for your time a question on distribution. given such a wide reaching IP and something brightly colorful that everyone can get behind do you have plans of pushing out doodles into other languages and what is sort of the scope for that? So yes, we do. Very simply yes. The short answer is yes. And that also is not just languages that is just kind of like, how are we thinking about cultural attunement of what doodles mean and how that experience looks and so it’s gonna be it’s honestly up to us now as we’ve gotten kind of our brand structure in place and the mission statement in mind it’s like how do we bring that to people of all walks of life that may not otherwise have been exposed to what doodles are what our missions are what our characters stand for. And if you think about that like obviously language is one piece of it but there’s just kind of culturally representative work in these various places and making sure that we understand what that experience for those people are and what to put forth that will be the most successful and give them the best experience of what it means to understand an easier entry point into the IP and the brand respectively. We know we have a lot to learn in that area that’s not something where we’re sitting here saying we expect to have the answers tomorrow but what we’re building out and how we’re building out sort of regionally is a big focus for us. We’ve been toying with multiple ideas on that front but I think ultimately you’ll see kind of how we’re pulling people in based on the region based on the emote and based on the kind of partnerships and IP that expand out from there. Awesome I love that answer. That’s super exciting. Just looking kind of down the pike at all the opportunities. Thanks. appreciate the question. Yeah I think in the larger sense you know we’ve talked about a few things you know how you target your blasts and in various ways I think the big theme there is the partnerships that lay the groundwork that expand upon that it’s both kind of attacking the folks that maybe are new and have no exposure to the space or our characters but also just building out ways to cast the net for people that already know us and just building that trust with the right types of partnerships but yeah I appreciate that. No more Up next conversation for me so I think that’s exciting because you you what no snack alright anyone have last minute comments questions let us know so what kind of questions you’ve got or he’s or he’s sneaky sneakily made his way up here where’s the snack hey there he is hey how are you I’m good how about yourselves I’m great sorry about the struggle I was in and out of reception because I’m rushing to another person but I did catch the last few questions so I just have a couple of things I’d like to note so anybody who’s familiar with my game knows I’m a newbie founder so I’m not rich I spent years saving up and I bootstrapped from like just savings um so I don’t have a lot of people to work with a lot of time or a lot of money so I have to make everything I do stretch as far as it can go it’s a bootstrapping life it’s the model um so I spent a lot of time doing everything and that sucked but since I already was doing everything it didn’t hurt as much to kind of like expand what I do uh and um for the first questioner the big thing I wanted to note uh was the use of AI now so I am a very small team that struggles to have people that are reliable that I can hire just cause the margin is so small so using AI tools help me kind of fill the gap as a liquidity moment around things that tend to get stuck a lot like writing a lot of lore really quickly uh and my process took forever but being able to rely on the AI I can now generate the base tenses that I want and fill out and colors that need to go and do the quality check as opposed to like starting ground up a whole lot of quicker so I think for people that are bootstrapping the AI’s recent evolution in the short term for that very key um every item is virtual it’s about like 20 bucks and free so I mean you’re still gonna have to put in the effort obviously but learning where you can cut the time above where the least value is really helpful for getting started I think that’s an amazing point the role of AI as it expands too um so we were talking about it internally like in the idea where an idea scribbler turns your writing into a full elaborate story yeah like it’s not quite ready for say like I’m in this room and I want a movie quality tippers but if I’m trying to work through plot points and tell something just to get off the ground I can get away with 80 or something I think what’s super interesting is that people will trade off getting 80%, 60%, 80% of the work done at the expense of doing less work physically but if it’s not high quality for getting something off the ground from the start it’s a major boost that people can use I’ve got my character artist use because I have no staff and that being able to really well like like quick concept images or things like I don’t know what direction to go and I just need something spark of things are out of a rut go a long way me and yeah no joke my partner and I did something similar we didn’t use any AI tools but I went into discord and created part of the lore saying it was AI generated just to not seem smart for all the storylines and then because it was generated and the spark from there It was really rough art the way I redid it because no one knew it was me so like developing the AI later I would’ve been most efficient I think that starting point is important because if you have something you’re passionate about and you’re not leaning on AI for 100%, the worry is relying on it for everything where you end up as like I created an AI project so passionate people shouldn’t be afraid to lean on the technology and that’s it like feelings about it won’t help your frustrations like if you don’t want your base art to be AI and you want to do it yourself like it’s not against everybody but I think people should be excited because they can create anything they want essentially with it and alright awesome anything else? all good? appreciate the questions man what do we think we cut it off just early or kind of lost? yeah ehh snack anything? I’m good appreciate the questions appreciate the space as always and catching up see you tomorrow so alright thanks for that should have a guest tomorrow believe but yeah have a wonderful day everyone see you early 8am thanks everyone goodbye Dejan Network bye Dejan Network hey listen we’ll see you bright and early tomorrow at 8am Eastern for the best damn space show around so get those stages filled up early and everybody have a beautiful day!