Space Summary
The Twitter Space ATL Roundtable Spaces #7 : Discovering IP and New Era of Gaming hosted by Aylab_io. The ATL Roundtable Spaces #7 focused on the synergy between Intellectual Property, NFTs, and blockchain technology in the gaming sphere. Discussions revolved around enhancing user acquisition, ensuring IP protection for creators, leveraging NFTs for ownership, and addressing challenges of blockchain integration. Key themes included community engagement, privacy considerations, and innovative monetization strategies. The space highlighted the evolving landscape of web3 gaming experiences, emphasizing trends like play-to-earn models and decentralized ecosystems.
For more spaces, visit the Gaming page.
Space Statistics
For more stats visit the full Live report
Questions
Q: How does Intellectual Property impact content creators in the gaming sector?
A: Intellectual Property rights are essential to protect the work and innovations of creators, ensuring fair compensation and recognition.
Q: What are effective strategies for scaling user acquisition in web3 applications?
A: Utilizing data-driven approaches, user-centric design, and strategic partnerships can facilitate scalable user acquisition in web3 environments.
Q: What role do NFTs play in revolutionizing the gaming industry?
A: NFTs introduce unique ownership structures, in-game asset trading, and decentralized economies that transform the gaming experience for players and developers.
Q: How can blockchain technology address challenges in user engagement within gaming apps?
A: Blockchain enables transparency, security, and trust in gaming interactions, increasing user engagement and loyalty.
Q: Why is community engagement vital for the success of blockchain-integrated gaming platforms?
A: Community engagement fosters loyalty, feedback integration, and diversified user experiences, essential for sustainable growth in blockchain gaming.
Q: What are the privacy considerations associated with blockchain integration in gaming?
A: Balancing transparency with user data privacy is crucial in blockchain gaming to maintain trust and compliance with regulations.
Q: How can blockchain enhance the monetization strategies for gaming developers?
A: Blockchain allows for tokenization of assets, new revenue streams, and direct peer-to-peer transactions, empowering developers with innovative monetization models.
Q: What are the challenges in implementing blockchain technology within traditional gaming ecosystems?
A: Integrating blockchain requires addressing scalability, user experience, and interoperability challenges while adapting to regulatory frameworks.
Q: How can NFTs contribute to fostering a sense of ownership and value in gaming communities?
A: NFTs provide unique digital assets, verifiable scarcity, and ownership proof, creating a new paradigm of virtual ownership and value in gaming communities.
Q: What trends are shaping the future of web3 gaming experiences?
A: Trends like play-to-earn models, decentralized governance, and cross-platform interoperability are reshaping user expectations and game development strategies in the web3 space.
Highlights
Time: 00:35:21
Intellectual Property Rights in Gaming Exploring the significance of IP protection for creators and developers in the gaming industry.
Time: 00:47:15
Scalable User Acquisition Strategies Discussing effective methods to attract and retain users in web3 environments.
Time: 01:05:40
NFT Integration in Gaming Analyzing how NFTs are revolutionizing in-game assets and ownership structures.
Time: 01:20:03
Blockchain for User Engagement Examining how blockchain technology enhances user engagement and trust in gaming applications.
Time: 01:35:12
Community-Centric Gaming Platforms Highlighting the importance of community participation and inclusivity in blockchain gaming ecosystems.
Time: 01:50:25
Privacy and Transparency in Blockchain Gaming Balancing privacy concerns with transparency and data security in blockchain-integrated gaming environments.
Time: 02:05:10
Monetization Innovations with Blockchain Exploring new revenue streams and monetization opportunities for game developers through blockchain technology.
Time: 02:20:45
Challenges of Blockchain Integration in Gaming Addressing scalability, user experience, and regulatory hurdles in adopting blockchain within traditional gaming setups.
Time: 02:35:30
NFTs for Virtual Ownership Understanding how NFTs redefine ownership and value perception within gaming communities.
Time: 02:50:18
Future Trends in Web3 Gaming Discussing emerging trends like play-to-earn models and decentralized governance shaping the future of gaming experiences.
Key Takeaways
- The importance of Intellectual Property in gaming for content creators and developers.
- Strategies for scaling web3 user acquisition effectively.
- Impact of NFT technology on the gaming industry.
- Challenges and opportunities in merging gaming with blockchain technology.
- Innovative approaches to enhancing user engagement in gaming applications.
- Understanding the significance of onchain transactions for user interaction.
- Exploring the potential of web3 technologies for improving user experience in gaming.
- Insights on the future of gaming in the context of blockchain and NFTs.
- Balancing user privacy concerns with the benefits of blockchain technology in gaming.
- Leveraging blockchain for fostering community engagement and inclusivity in gaming applications.
Behind the Mic
Meeting Introduction
Hey, guys, I think everybody should be here right now. Javier, can you try to speak? Can you test your mic? And Mario, you can do that as well. Yep. Hi. Hi, Alina, nice to meet you again. Yeah, nice to be here. I think this is our first time space together. And Mario, can you do mic testing? Soundcheck. Hopefully, this is working. This is nice. This is nice. Okay. Okay, 1 second. Let me try to figure out something. Well, let's kick it, guys. I think people are starting to join. So thank you so much for tuning into our roundtable spaces. Obviously, this is our weekly series that, you know, last week we had a really nice conversation around projects in tonight and also Defi as well.
Overview of the Discussion
So now we're bringing back kind of like an interesting topic with some interesting guests. Obviously, I've spoken to Mario and I'm really admiring what Lamina one has been doing around creation and ip and they're building in avalanche blockchains. I think the last time that we talked with Lamina one, it was they're heading to their mainnet and really excited about hearing the updates on Lamina one. Obviously, we're joined by Mario, he's the cryptographer. And also this is our first time talking with Creo. Me and Javier already been acquainted for a year, I think. And yeah, obviously he will be introducing everything about Creo engine. And he has been also building Creo engine for quite some time. And I'm really admiring his spirit in continuity building the projects.
Getting Started
So yeah, I think we can start now. Thank you so much for joining and everyone. If you can share this space so the tweets, that will be also wonderful. Before we kick off, I wanted to let everybody know that with Alab, we just introduced our free tracking tool for our advertisers in which you can track your ads or your ads creation free with our tracking tool to see how it performs and everything. So just check out to our website. So yeah, let's kick start. Javier, like, how are you doing? And how is Creo doing right now?
Introduction of Creo Engine
Hey, thank you very much, Lina, thank you for the chance. Thank you ilabs and hi, Mario. First time seeing you. My pleasure, of course. And hello everyone. Thank you for joining the space today. ECL Roundtable space seven discovering IP and new era of gaming. So we are back in the gaming era. Very nice. Allow me to introduce myself. My name is Xavier Thanh. I am the CEO and also one of the co-founder of a Creo engine ecosystem. Now. Definitely when it comes to Creo engine, one thing that everybody should remember talking about Creo engine means talking about an ecosystem, a platform where gamers and developers can join.
Creating Opportunities
We create a circle, they can make use of our infrastructure to earn and to gain from it. Benefits are all around them. So basically we started this project back in 2021, September to be exact. And yes, I've been, I've known Elena for more than a year now and we've been in some events together and we have a lot of interesting talks. Definitely. So happy to be here. We are a little bit about Creo engine. We create a platform akin to Steam. So imagine we are building a platform Steam like platform, but for gamefi projects.
Capabilities of the Platform
Now, this platform itself will consist of several infrastructure which will bring in the functions of Defi, dapps, of course, financial services and also community service as well. So it's not just gonna be a game PDF like we have. We definitely have a game PDF right now. We have about 50 games, maybe already nearly more in the platform. 70% is already ready to be played. The other 30% is still being developed. But you can try it out either through white label and white listing, or you can just chat with the developers themselves.
Development Phases
So we have our own studio in Jakarta. We're based indonesia. The name of the studio is Nomina and we created two games on our own. The first one is Evermore Nikes, which is our flagship game. It's a japanese rpg, Gacha style. It's an idle game which is similar to seven nights or Epic seven. You can try it out in Google Play Store, you can download it and it's already integrated with web three technology. Through the NFT integration we integrate the weapons and the characters as nfts.
Integration and Future Releases
You can check it out and you can pull the NFT out from the game, or you can send them directly to the game through our platform which is called Creoplay app. You can access it from your browsers as well, list your wallet and you can be a member of career play ecosystem. Now the second game itself will be released about next month. Right now we are fine-tuning it with all the functions and tournament which is going to be kick off very soon and that's where your main revenue will come from. So both of these games are play to earn.
Game Mechanics and Features
Game ready to play ready to earn. We have our swapping system in the clear play platform ready to exchange the in-game currency into our token, the Creo token. We have tournament system which is devised by the CMO and our marketing team which makes the second game with Live Haven which is a pet breeding and card trading game very interesting. And we hope to see you in the ecosystem, try out the games, try out the infrastructure and try out everything. We have staking, we have Creole Dapps tools that will help game convert from web two to web three.
Technology and Support
We have gaming SDKs which will help you integrate into our platform. We have technologies that will support you. We have networks from our experience running in the industry for more than three years. And yeah, you can contact each of our cms to see whether you have any questions in our social media or you can directly chat with us if there's any business opportunity or anything. Right. To be presented. So, yeah, that's a bit about us. Clear engine and we are 45 people sized company. Most of them are developers only with about ten c levels and managements.
Company Culture and Commitment
Not that big, was small, but we work around the clock, always over the hour. And we are passionate in building great platforms for great projects to come in. So that's a bit about us. Thank you very much for listening back to you, Elena. Thank you very much. Love it. Love it. I think you touched a lot of interesting point in which I will circle back later after we go to Mario.
Transition to Mario
And Mario, how are you? Absolutely. How are you? I'm really glad to also have you here. The last conversation we had about let me know, being protocol that enables co-creation and let me know, and also, the last time I checked, you guys have a lot of IPS built, a lot of like collections of your creator. You have, you have a creator studio as well, which enables people to basically create their own artwork. And can you refresh your memory about Lamina one and what's the state that you guys are currently in right now? What's been pushed and been built?
Lamina One Overview
Absolutely. Yeah. Thank you so much for having me. Nice to meet you. Javier here for the first time. So let me know when you can imagine it as like a blockchain powered metaverse and content creation platform. So obviously, once you drop those two kind of very low terms, you can already imagine that we are all about to create. So that's kind of like how we shift the paradigm in this aspect.
Community Engagement
And as a quick example, like a couple of months ago, we launched this game called Space Lasers, right? So it was like a game created internally by our dev team, but then we kind of opened it up to the community to actually build in-game assets that we could then publish and be part of the game. So you just, by being part of the ecosystem and being a creator, you would actually be featured in that specific component and that little like thing we created, which was ended up kind of like being like a fun little pilot that we did kind of for fun, but it ended up taking out, taking up way more than we expected.
Lamina One Background
Just a quick context for everyone here. If you haven't heard of us, Lamino one was founded by Neil Stephenson.
Introduction to the Metaverse and Creator Studio
So the famous author you may term metaverse. So we are backed by very knowledgeable people. We have now the creator studio indeed. So feel free to go to let me know one.com, check out the stuff we have. Please be on board with onto the let me know one hub. That's probably the biggest life hack I can give you in this space. Be on board. That's very quick. It should take you literally sub 1 minute and then you can try to get some fun nfts there for exclusive access to some of the stuff that we're launching. October and November are going to be packed with launches. Unfortunately, I cannot really say much more than that, like for stuff that is coming out. But if you are a creator, you should definitely reach out either to me or let me know on page on Twitter.
Understanding the Meaning of Creator
Just a question. Like when you say creator, what kind of creator is it? Like gaming creator, NFT creator. This is a broad term of creator, right? You can be creator and be creative. Yeah. So it could be, it depends on. You can be any type of creator. I would even consider, like if you are a Dap developer that has very creative ideas that you think that could fit in, I would even count that as a creator. Although traditionally creator means more of like a creative type. So NFT in game, like game designer, we are more naturally converge towards those. But if you are a tap developer, I would also include you as a creator.
Community Involvement and AI-generated Submissions
The easiest one. And we actually have very interesting submissions. So we do this all the time, everyone. So like we actually open it up for the community to actually build in game assets or create some nfts. We have very interesting, like AI generated submissions from tech people. So we have tech people that wanted to take a stab at building those little fun nfts and stuff to be featured in our content. And they did very well, I'll say that. So like, I'm even inclined towards doing, trying to do that myself next time we have something. So creator would be everything, pretty much.
On the Focus of Gaming and Gamification
Helen awesome. Awesome. I think that's the point, right? Like when you mentioned about the space label game first was a front project, but then it ended up being serious. That's the whole point and everything, right? Like if we focus on the tokenizations or the incentive that there won't be any fun and retention for the players. But like if we focus on the fun part and really creating, that's when we naturally attract the kind of like gamers or the kind of creators that we want. So thanks for that. So jfure so you mentioned about a lot of like upcoming launches in game. So when we're talking about game gamify or web three games like whatever you want to call it, there has been a lot of huge shift, I would say this past two years, this past year about gamify.
Challenges in Gamification and Player Retention
And it often leads to some questions regarding revenue stability, sustainability, creator economy, and also gamers retention. Because true gamers won't like a lot of like signups, logins, a lot of like those hassles that web three often have. They want a fun and smooth onboarding but top tier quality games. So for Creo itself, what's your personal comment on the state of gamify currently and in what angle are you guys trying to make a difference in this vertical and try to be standout? Very good question. So basically when it comes to gaming, I myself am a very avid gamer.
The Importance of Convenience in Gaming
And even though I said that myself is a very avid gamer. But the games that I like to play the most is definitely rpg games. Those that relate to lore, complicated strategies, trading card games, tabletop, RPG's, all those kind of things that makes your head smokes basically. That's my favorite. So in terms of the strategy that we see, first of all, let's start from the point of view, my personal point of view of the current gamer stats and what they want to see is the word convenience. We cannot omit convenience out of the word. This one keyword is the super word that will maintain users inside your platform for a very long time.
Convenience Strategy in Gaming
As long as you can keep things convenient for the users or for the gamers, they will definitely keep coming back to your platform. I believe everybody's agreeing with me on that one. So when it comes to convenience, people will think of just what you said Alina. The lodging system, the connection, the wallet connection and inventory for the NFTs, and also all the assets altogether. So these are all the issues that we need to tackle now. Clear engine on the courtesy of our esteemed CTO, Darrow Wichia, he and another team from a partner project are making a unique Id that will work on all the games that has already been listed within our ecosystem.
Unique ID System for Improved User Experience
So imagine like when you registered in a new app, Google will directly, there will be directly a button that will sear will allow you to register using directly Gmail using Gmail, right? So we are adapting the same strategy. We create a unique id that will run through all the games that is inside the clear play ecosystem. And you can register using just one unique id. So the convenient part of the registering is there. Other than that, we also try to solve the convenience in terms of the wallet integration. So there are a lot of games in the market that runs on different networks.
Connectivity Across Different Networks
As we know, beginning on the beginning of the crypto market, we see that most games actually comes from Ethereum, BNB and avalanche, not network. But nowadays there are a lot of l one s, l two s and l three projects in the market. And game project has been saturated and game project has been coming from very different and diverse chains. Now every especially non EVM chains networks, they have a different wallet system, right? So right now the team is trying to make sure that we can connect with all the games that has already been in the market using only one wallet.
Creating a Seamless Wallet Experience
Now imagine you don't have to download phantom, you don't have to download trust wallet, you don't have to download metamask, but you have a unique non custodial wallethead to yourself, right? And it keeps all your nfts, all your assets, all your tokens. Eventually will be able to see all the tokens as well. Whitelisted tokens definitely from all the partnered game and projects inside the. Inside the ecosystem, inside your wallet, inside your inventory. Not to mention we will have farming functions, we will have use cases for all the tokens that is already inside the ecosystem, which will even convenient to the developers themselves.
Building Solid Ecosystem for Gamers and Developers
So they have use case therapy when they come into the ecosystem. So what we are looking here, the two pillars that supports career engine, the ecosystem itself are gamers and developers. So by building something convenient for both of them, we are building something solid. We have been in the industry for about three years now. We just celebrated our third anniversary on the previous September. And we want that our project is regarded as the go to platform. When people think about, oh, it's convenient, oh, it's nice, oh, it's easy for people to integrate.
Vision for the Ecosystem and Future Development
And the end of the goal of the project itself, the light at the end of the tunnel is to make use of all the digital assets that each game have to be utilized in another game. I will explain this in length, maybe later during the question, but just a little bit of foreplay. We want to make sure the ecosystem is strongly related one another, not just through network, but through integration of assets. So that's it from my side, what we focus on is convenience, and we want everybody to be convenient inside the ecosystem. And we have already tackled two of the problems.
Commitment to Ongoing Improvement
We're going to see to the other problems, whether we can tackle it or not in time. Thank you. Thank you. Thank you. That's a very comprehensive explanation. Love it. And that's definitely steps back from hassles in blockchain gaming. Like, essentially you're building your own id, sort of like account abstractions across games on your ecosystem. I think that's a smart invention to onboard. So, yep. We'll get into that in more details later. And let's go around to Lamina one for Mario.
Fostering Creator Empowerment with Lamina One
You guys mentioned that anybody can be onboarded in your ecosystem, especially if they're creators uploading their creations. Like for Lamina one, how does Lamina one actually nourish and empower ip creation? How does building with Lamina one empower and sustain our intellectual properties? And why should we onboard to your ecosystems compared to, for example, maybe other platform or protocols? Yeah. And Javier, music to my ears. I was so glad you were talking. And I was just like, if you could see me, I was just nodding nonstop.
Commitment to Seamless Onboarding
I was like, I completely agree. So we actually tackle two things. So first, we focus very clearly on making onboarding easy. That's 100% still today one of the worst parts of web 3100%. I'm a cryptographer by trade, so I'm on the map side. Pretty technical. And even I, who I hope understands most of the concepts, are out there constantly struggle with some of the things that happen. If you knew the amount of time I spent a couple of weeks ago trying to just perform some actions on chain, it was embarrassing, which kind of shows where the current state of usability is.
Enhancing Usability and Onboarding Experience
So what we try to do is first make it very easy to be onboarded. And that's what we have with. Let me know on hub. All right, so let me know on hub.
Onboarding and Creator-Centric Approach
Pretty similar to what Creo is saying. Basically, we just have, if you have a Gmail account, you should be able to be on board very quickly. Then we make it creator centric. So we make onboarding easy. So then we can onboard as many people as possible, and then we make it creator centric and even the background of the company itself. So, like, if you think Neil and many other people in the team, like the CEO Rebecca, they're very strong coming from the creator side. So with that in mind, they made the platform very creator aligned. And because if you think about it, kind of like, if you flip it, how can you have the best creators on your platform, you have to make it very healthy and sustainable for creators to be there in the first place. Right?
Creator Studio and User-Generated Content
And I'll give you an example of the creator studio. So if you, anyone in this space, if you're onboardmino and hub, which would be very quick, you can then go to the creator studio, which is very easy to use. Right? So no code, you can create artwork to go directly on chain, and in that process, you can actually enforce the rights and royalties of what you want for those specific assets, those specific collections. Everything we do on Lamina, we always try to user generated content. So like the famous now UGC. And our goal is to have a very healthy ecosystem. So if you even look at the identity white paper I wrote for Laminar one, we literally focus on how can we have royalties in a very sustainable manner? How can we even have potentially private royalties going on perpetually? So this is all about the creator.
Empowering Creators and Community Engagement
And if we have very good creators, naturally we'll be able to have a very good service provider provision in our platform. So we basically empower the creators by making it all about them. And there they should be able to have something very sustainable. And we're seeing that now people are making great stuff on chain, and then we have a pretty big community that every time something new goes live, they're very active, they're always trying out new stuff, they're building new stuff non stop. If you go on our discord, it's pretty crazy how innovative and how, like online people are. So I would say that's how we empower creators. Love it, love it.
The Key to Collaboration and Networking
I think the key is to have this pool of people that are constantly trying out new stuff and creating stuff. So a no code, royalty enabling, creator centric platform. I can only imagine if it turns to be like a better version of Instagram, even more better, because I think from what I've seen on your platform, that's the vibe I'm getting, but should be much more better. So thanks for that and like, moving on. I think, I believe, like in web, three collaborations and also a network effect which resulted from high quality collaboration and technical integrations. A lot of times I found projects drawn into the b two B collaboration in which, for example, what we did with Lamina one as well.
Leveraging Platforms for User Reach
So like to you guys, how do other businesses or projects leveraging your products or platform to reach the kind of users that they have? Is it only like for direct to customers or platform can also utilize your platform or projects to do things because as we know we have tons of dapps, we have tons of chains, but not so many users due to small pool of on-chain users compared to the traditional web, two users. So tell me in specific, what about Koreo? All right, so this is a kind of peculiar question. So in my true sense, since we are a gaming platform, of course we cater to the users and we want the game that comes into our ecosystem is known throughout our ecosystem, right?
Building Community and Engagement
So we have a good number of followers on x and also quite a strong community which can be attested to some of our members. I can see here in our space we regularly host a town hall with our communities and we also have regular spaces in order with our partner project in order to introduce the projects to our communities. Now in terms of adding users into their project, their said project, of course we work together with a lot of partners, not just by ourselves because everybody has their forte like Mario and his project has a strong attribute towards IP creations and also you support creators, right? Ilab itself is a project that focuses on marketing and bringing users to the and also being a platform project as well.
Supporting Projects and User Growth
So we is better suited to how do I put this properly? We are better suited to bring users into the ecosystem itself by showing the result of the set project. So we can do all what we can. We can do what we can in order to support the project and the project itself can use our leverage, which is our network and also our community, to raise the numbers of their users inside the creop ecosystem by means that we can also support them by ads generation, working together with some of our partners, which can generate that kind of ads into the platform itself. We can also support them on their site. We can introduce them to some agencies because we have a vast network but clear engine itself.
The Future Path and Community Effectiveness
We actually wanted to be that kind of agency. But that's a story for another time. I mean, we want to be a one stop to go platform for these kinds of projects, gaming, IP collaboration, NFTs, all related to digital assets. But for now we haven't reached that stage yet. All I can say is for us to support all the games that come into the ecosystem and to make sure that they have a maintained number of users, is that we can promote their project throughout the ecosystem through x spaces, through telegram chats, through some advertisement activities, and also to introduce them through some of our partners as well. I think that's the easiest way I can explain to you what we can do for our partner project.
Aiming for Onboarding Success
And it works well so far, if I can say so myself, we can have several of our communities attest to that and hopefully this will continue in the future. As the number of community increases then the effectiveness of what we do increase as well. Thank you, Lena. Thanks. Thanks. Hope you guys can onboard that next million of gamers because we really need that in web three. So yeah, best of luck. So what about in Laminowand? Can other businesses or projects leveraging your creation hub or your Lamina one hub to reach the kind of users that they have? Yeah. What's your thought around it?
Building on Lamina
They can, they can and they should. I'll put it that way. So just for further context, Lamina is an avalanche layer one. All right. And again, all about the creator, which then leads us to be all about the consumer. If you build on Lamina, you are going to have a very quick and easy way to iterate and see right away if you have product market fit. Our community is massive, super active and they're very open, very friendly. It's a very welcoming community. All right. So if you're trying to build something, you just post it on discord. You're gonna have, people are gonna try it, you're gonna get instant feedback.
Creating a Healthy Feedback Loop
People are gonna try to help you how to make it better. This is gonna be very healthy feedback. Right? It's not even that type of like Internet trolls that would just try to kill your idea. If you guys are familiar with like the Dropbox story, right, where someone tried to propose like creating Dropbox and then there was this lead that where it goes like there's no use case for this. You just run these Linux commands and you're set. And then it turns out that Dropbox went to become like a multibillion dollar industry. And that feedback was kind of like trollish and coming from potentially a better place versus here on Lamina people are very friendly.
Access to Users and Success
You get to have access to tens of thousands of users right away. So that for me is like a super clear avenue for success. Usually that cold start problem whenever you're building something is very hard just by having that access to that user base. I think you should 100% take advantage of that for further context. Now if you look at our metrics, we are on avalanche competition on the different layer ones that were built there. We are leaving right now. We are the highest volume even in number of wallets. Layer one out of all the other layer ones that are competing there.
Internal Support and Future Prospects
So that would be step one, step two. Then we have a great, great community and marketing departments internally. So if you overcome that first cold start problem and you actually have something that is very interesting to build on lamina, we can easily help you and we are interested in showcasing the success use cases that are going on at Laminar. Right. So then you can easily be part of an AMA, some Twitter posts. So that would be then like a phase two. We also have just so you know how creator centric and we want people to succeed. We even have, let me know one ecosystem fund.
Fast Tracking Development and Upcoming News
So our projects actually have a couple of ideas and they wanted to build fun stuff. They could fast track that development just by building online. So expect more updates on that front. Like October and November are going to be packed with news for everyone. But I think that alone is a massive value proposition. You're trying to build something. Traditionally, it's very hard to get users just in a normal app that you built, let alone a web three that. So here there's no reason why you should not take advantage of that healthy ecosystem and let us help you type of thing.
Excitement and the Power of Creation
I think that's it. Like, even I'm seeing this and I'm starting to get excited. Like, I want to get and start building something now. No, I love the excitement and, yeah, I think in the traditional world, it's really, it's just basically hard to create something now with everything. It enables our freedom and creativity even more. And what I love about it is that the common ground between you guys in your ecosystem, actually, you guys actually really take care and nurture the onboarding projects or personnel, making sure they get the attention that they want. They get the users that they want. And of course, we're in the middle of it, so love it.
Roadmap Insights
So let's, I think we're wrapping up the questions with some alpha or some exciting things on your roadmap. And what does it mean for the growth of your users? Any new launches? And how do we participate in that? So this is the avenue for you guys to talk about it, maybe. JV, you want to start? Sure. Allow me. Well, in terms of the Q four of 2024, well, we're closing in and everybody's expecting this Q four to be some game changer in the market and also in the sentiment.
Introduction to Crayonia Project
I know everybody here does well for Korea engine itself. We are planning on several approaches that will be a very strong, that will have a very strong effect towards the sentiment to the project itself. So from the product side, we are working one game. One, not game, sorry. It's a protocol called Crayonia. Now, this Crayonia project, we work together with our newly onboarded gaming advisor from Ubisoft. He is connected if any of you ever played Assassin's Creed. Now he is involved in the building of Assassin's Creed origin. He has helped us since early 2023 until today, and we are now managing to create a protocol called Crayonia Quest. Now, this Crayonia is a simple lo fi game that will interact with the users on a very basic level, and it will be built in Telegram.
Interoperability Goals of Crayonia
It's not just a tap game or any idle game per se, no, but all the games that is inside the ecosystem in the Crayonia protocol will have use case on another game that is built on top of the Crayonia protocol. But allow me to iterate that Crayonia Protocol is actually not a chain. It's just a simple gaming position. It's just a simple gaming protocol that will be used in a very soft iteration of interoperability. Now, before we go to that, allow me to rewind a bit to the interoperability part I think I've ever shown Elena before, but we have an end goal of being able to bridge the assets and build a use case between all the games by sending assets from one game to another. We have proven this in our two games, and we are currently working towards building it on another game.
Resource Interchange Between Games
So imagine if the slime from Slime Haven can be moved to another RPG game to make into a pet, and the resources from that RPG game can be sent back to this slime as food or maybe upgrades or something like that. That's the end goal of what we want to make. Now, Crayonia is going to make a small scale function on that one where resources can be pulled together in the main game in order to build a village, an ecosystem, a city, what you call it, that's what we manage. That's on the product side. Other than that, on the development side for the it, we have a strong SDK being developed as we speak, which will help onboard games into our ecosystem and give them function directly towards our infrastructure.
Upcoming Features and Partnerships
Other than that, besides the unique id and wallet with wallet integrated inside, we also have a Creoplay bot which will support the games in the basic ecosystem of Crayonia. This one will come very soon and you guys will know about it. Lastly, we are going to list on another centralized exchange within the Q four. Dates still being discussed. I will not spill the name now, but that is going to be happening within Q four. So wait for it. Wait for the announcement on our social media. And finally, on our marketing side, I'm happy to say that we are finalizing the tournament for the second games, Limehaven. And using this tournament, we're gonna spread the words and add more users into the game.
Marketing Strategies and User Engagement
Now, our CMO is actually here, Gani, who's here. Amen. So he and his team has been working really hard on the past two months building a competition plan in order to bring in a lot of users, not just from web three, but also from web two ecosystem. They are approaching a lot of people. They are making a lot of plans and attracting a lot of crowds using elaborate and very nice marketing plans. Of course, we give rewards as well. So when the competition starts, all of you here, feel free to join. Come to Slimehaven, come to the creoplay app, enjoy the competition, get your rewards, have fun. Those are the things that are going to be kickoff on the queue for Elena. And I hope that is going to, if that's, that is, if there's no more additional plans that we would like to make.
Conclusion and Looking Ahead
So, so far, that's the game changer that we're going to make. We're going to do. Thank you. Thank you so much for spilling the alpha. I think you guys are building a lot of products at the same time. And with your another listing that should be, this should be an interesting year for you guys. So congratulations and I wish you nothing but the best. Thank you. So thank you very much. Of course we'll be tuning in then. We'll be also seeing like what we can do possibly together deeper. So, Mario, what about Lamina once for. Because we only have a couple months left in 2024. Time flash just too fast.
Plans for Lamina and Community Involvement
Like I cannot remember when was the last time. It was January and now it's almost November. So in Lamina one, like what? What is it that you guys are going to roll out? Like any alpha. So there's a couple of different things. I'll start by saying that first you should 100% follow the Twitter page because a couple of things I cannot disclose yet, but when I heard about them, I was like, wow, no way. I'll say something very concrete though. So keep an eye out for this week, Neil Stephenson launches his new book. All right. As you know, he is the co founder of Lamina, the creator of the Terminal Metaverse.
Upcoming Events and Community Engagement
There may or may not be a little fun activation campaign there within the launch of his new book, so keep an eye out just on that alone. He is also touring, so you may be able to find him in your hometown. So I'm happy to share with anyone that type of schedule. You may have Neil Stephenson go to your closest bookshop. So that's one. And that's literally this week, right? So it's very near future. So then a couple of things. There's this fun thing that we do called cryptography week. So I just want to share that. People kind of like get to play around with cryptography primitives. They can learn more about cryptography. It's probably the most exciting event for me of the year.
Engagements and Themes
So I'm already planning the next cryptography week and it's going to be super fun. So if you're more on the technical side, that's going to be one of the highlights for sure because we're going to do like very fun stuff this time. It just keeps getting better. In this last quarter, we're going to have some themed news. So obviously we're coming up with Christmas season. So there's a couple of new things coming up now, especially as we go into Halloween and Christmas. Then, as you know or may know, we are already on Mainnet.
Looking Forward and Future Developments
So we launched a couple of months ago. Super exciting moments. And we're exploring further growth in the ecosystem. So there's not that much more I can say other than keep an eye out. We're going to be bringing really exciting stuff even this month. All right. So like if you, within the next two weeks, you're going to see crazy stuff going on at Lamina. Love it, love it. Everybody should keep an eye on those, on these two projects, what they're going to roll out because a lot of mystery is also good so that, you know, you guys can expect the unexpected.
Farewell and Closing Remarks
So, yeah, that's it. We're wrapping up the Today space edition and really had a great conversation with these gentlemen. So thank you so much for attending. Before you guys forgot like, about us, I just wanted to reiterate that for a lab, we're actually building super powerful web three ads engine. So think of us just as simple as Google and Facebook ads for web three. Our current metrics right now, we've generated over 1.8 million unique active wallets and served about 120 million ads and also so generated about 95 million transactions.
Advertising and Collaboration Opportunities
And for advertisers, it can be anyone. You guys can do advertising on our platform. And how we power your user growth is by acquiring and onboarding users easily from any app with one click, smart contract powered advertising and access and interact with any on-chain user easily through their mobile devices. You guys can do some targeting. If you guys want to target gamers web three users, we can do that. And also by receiving exclusive first-party customer data, social graph and transactions tracking on a lab which are currently free. So if you guys want to reach out for collaborations and everything, DM is open and see you on the next ATL roundtable spaces.
Thank Yous and Closing
Thank you, JFR. Thank you, Mario. I hope you're having a great evening or day. Thank you for attending. Our pleasure. Really, my pleasure. Thank you so much. This was super fun. Yes, super fun. Thank you very much for inviting us. Of course. Very happy to share. My pleasure. So that's it. Let's kick off for the next Atlanta spaces next week, and bye.
