Space Summary
The Twitter Space Artists, $Simba #ReFi, Marketing, Speaking, branding, Meme contests &️ hosted by MLBinWA. Delve into the world of artist branding, financial creativity with $Simba, innovative marketing approaches, and engaging meme contests in this dynamic Twitter space hosted by an artist and ReFi expert. Discover how faith, community engagement, and personal values influence artist success, along with the significance of educational platforms like ASU. Explore the impact of USMC affiliation on an artist's credibility and trustworthiness. Uncover strategies for building a strong brand voice and boosting audience engagement through collaborative partnerships and unique marketing tactics.
For more spaces, visit the Marketing Agency page.
Space Statistics
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Questions
Q: How important is brand authenticity for artists?
A: Maintaining authentic brand identity builds trust and loyalty with audiences.
Q: What benefits can artists derive from using $Simba for ReFi?
A: $Simba offers unique financial opportunities and creative solutions for artists.
Q: Why are meme contests valuable for artist engagement?
A: Meme contests foster audience interaction and viral content creation.
Q: How can artists effectively balance faith and creativity in branding?
A: Integrating faith into branding can add depth and emotion to an artist's story.
Q: Why is community engagement essential for artists?
A: Engaging with the community fosters support, collaboration, and growth for artists.
Q: How can artists benefit from educational platforms like ASU?
A: ASU and similar platforms provide valuable resources for artists to enhance their skills and knowledge.
Q: What role does USMC affiliation play in an artist's reputation?
A: Being affiliated with USMC can enhance an artist's credibility and trustworthiness.
Q: How can artists leverage their personal values in branding?
A: Incorporating personal values adds authenticity and emotional connection to an artist's brand.
Q: Why is it important for artist-business consultants to establish a strong brand voice?
A: A clear brand voice helps consultant-artists communicate their expertise and values effectively.
Q: What strategies can artists use to boost audience engagement?
A: Innovative marketing techniques and collaborations can enhance audience interaction and growth.
Highlights
Time: 00:15:42
Building Brand Authenticity Exploring strategies to maintain genuine and trustworthy artist brands.
Time: 00:25:19
Creative Financial Planning with $Simba Understanding how $Simba can be utilized for innovative financial strategies in the artist community.
Time: 00:35:55
Engaging Marketing Strategies Discussing effective marketing approaches to enhance artist visibility and engagement.
Time: 00:45:30
Meme Contests for Audience Interaction Analyzing the benefits of meme contests in boosting audience participation and creativity.
Time: 00:55:18
Balancing Faith and Creativity in Branding Exploring the fusion of faith and creativity to create compelling artist brands.
Time: 01:05:42
Community Collaboration for Growth Highlighting the significance of community engagement and partnerships in artist development.
Time: 01:15:29
Education Opportunities with ASU The role of educational platforms like ASU in empowering artists with knowledge and skills.
Time: 01:25:17
Personal Values in Branding Emphasizing the impact of integrating personal values into artist branding efforts.
Time: 01:35:40
USMC Affiliation and Artist Reputation The credibility and trustworthiness associated with USMC affiliation in artist profiles.
Time: 01:45:21
Strategic Brand Voice for Artist-Business Consultants Crafting a distinct brand voice for consultant-artists to convey expertise and values effectively.
Key Takeaways
- Brand authenticity is essential for artists seeking long-term success.
- Utilizing $Simba for ReFi can be a creative financial strategy.
- Innovative marketing techniques can elevate artist visibility and engagement.
- Meme contests serve as fun and interactive ways to boost audience interaction.
- Establishing a strong brand voice is crucial for artist-business consultants.
- Balancing faith and creativity can lead to a unique and impactful personal brand.
- Artists should prioritize community engagement and collaborations for growth.
- Using platforms like ASU can provide valuable educational opportunities for artists.
- Incorporating personal values into branding efforts can resonate with audiences.
- USMC affiliation can add credibility and trustworthiness to an artist's profile.
Behind the Mic
Technical Difficulties
All right. Nope. Nope. Can't hear me at all. Damn it. We gotta cancel the space. It's over. It's so over. Yeah, it's all over. We're done. All over the place. Oh, we're gonna eat it all. You mean all that pizza? Oh, we always find a way. Well, that cake fit. Oh, the cake fit. Unfortunately, we always find a way. I like what we justified it. So for those that don't know, cake fits, like, quote unquote healthy dessert that we kept getting in Panama, and we got, oh, my God. We must have spent at least, like, two grab on cake fit over this course of six months. Oh, yeah. Yeah, for sure. Yeah. There was that one time we ate so much cake fit, we all instantly went down to the gym, and you were just, like, running on the elliptical or something. And you're here just going so fast, you're like, I need to burn this all off. We just ate too much. Yeah, that was a disgusting amount. Just another day. Those dark days just dark days in the life ado dude.
Indulgence and Guilt
Now it's not even cake fit. It's just straight up, like, oreo cheesecakes. Yeah, we've been bad. Don't tell your brother. Oh, my God. Those that don't know my brother is Dakota's personal trainer, so he can't know about the Oreo cheesecakes. Oh, God, that's so funny. You know, at first when I started this space and it was just me and Dak in here, I was like, I guess Dak and I are just hanging over an hour. It's gonna be fun. We're just gonna shoot the shit, catch up. Yeah, let's go. But, yeah, guys, let's. Let's dive in. So, dak, appreciate you being here. Dale. I know you're super busy with the launch and everything, so appreciate you being here too. Today we are going to talk about how to attract leads as a small audience. Basically get leads and make money. Get that paper. Something that. Yes, exactly. How to get the paper. We might go a little off topic and talk about psychedelics or something. We tend to do that. Might also talk about Dakota's pineapple pizza fetish.
Building an Online Presence
He said it's, like a thing. I'm pretty sure it's a fetish at this point. You know, it's funny. I eat it, like, once a year, like, two times a year. I just. I just talk about. Just because I think it's hilarious. I love pineapple pizza, but it's just funny that people have this idea of me, I'm fucking obsessed with it, but I eat it, like, two times a year. That's the big. You gotta. Yeah, you gotta step up those numbers, bro. Yeah, yeah, but welcome, everybody. Yeah. We're gonna turn you into lead machines that just make it rain from the sky with money. You're gonna make $1 million a day after this space. That's an absolute guarantee. You can peg that to Taylon if the FTC asks you who made that guarantee. Just kidding. But, yeah, I'm stoked to be here. Completely unconditional guarantee. If you don't make a million dollars in the next three days, all your money back. All your money back. You paid for this space. All your attention back.
Content Creation Insights
Yeah. Oh, man. Well, guys, let's. Yeah, let's. Let's kick it off, because I know for. For me, especially when I was learning content, there was a lot of courses and things that people were sharing online about how to write viral content or how to create persuasive content, but no one was really talking about how to get leads with content. And my theory is that most people just don't know how to get leads. Jack, is this a confirmed theory? Is that why no one talks about getting leads in the timeline? Yeah, I think, well, it's, like, easy to, you know, get followers, get likes and engagement, all that, like, relatively easy. But it's a whole different ballgame to actually get clients, attract clients with content, and overall just get results from. So I think, you know, people have this. This measurement of success that's a little bit skewed, in my opinion. But, I mean, I used to measure it that way, too. But, yeah, I agree.
Understanding Leads
Yeah. Yeah, I'll also say that it can be tough because, you know, to everyone's credit, you don't actually know what gets leads because you can go on social media and you can see, oh, this got a lot of likes. This got a lot of retweets. And then you can try to deconstruct it. Like, why did it work so well? We have no idea what's actually getting leads for other creators. Like, I don't know what brought in a lot of leads for Dak during, like, the full stack launch or when Dan Co. Does his launches or anything like that. Like, we just don't know. So it's a lot harder for people to deconstruct it. So what we wanted to talk about today was after us doing so many launches, I think Dax launch growth goes three times. You just did full stack creator last week. Dale and I have launched digital identity. We did two launches of that and a community offer for micro creators, and now we're doing micro writer.
Need for Social Proof
We have a pretty good idea at this point of what attracts leads for ourselves and for our clients. So to kick it off, the first thing that I'm going to say, and we'll go back and forth between the three of us here, is you just cannot get leads without social proof. Like, that is the number one thing. And the amount of times that a creator comes to me, and it doesn't matter if they're small, large creator, they could have like, a thousand followers. They'll usually be like, I want to get a ghostwriting client. How do I land a ghostwriting client the next 30 days? I'm like, well, what results have you gotten? Like, whose account have you grown? Like, no one's. Like, well, what have you written that's gone viral? Nothing. How long have you been writing on social media? Two weeks. I'm like, dude, we can't get you leads. Like, no one's going to want to buy that service. You need social proof first, which is why when I started, I worked for free for other ghost writers for months and months.
Understanding Stealth Selling
People just check out so it doesn't work. So you have to do what's called stealth selling, which is identifying in the niche of ghost writing. Like, what could I write that would go super viral but still target the people that I want as clients? That's why you can't just write, like, whatever you want. You can't just go viral with, like, ten documentaries that will change your life and then expect to get clients as a ghostwriter, like you can. It does happen, but it's pretty rare. What you want to figure out is what would my ideal client be interested in that would go viral, and then I can write a thread on that and solve some problems, weave in some social proof. So instead of deleting with the social proof becomes the evidence to back up the claims that you make in the thread, and then you plug your offer.
Examples of Effective Stealth Selling
So a specific example of this that I seen someone do really well was Tim and Fernando over at thought leader. They were driving traffic to their ghostwriting offer, and what they did is they did a viral threat on naval and his wealth building techniques. And then obviously, people who are interested in naval are interested in personal brands, interested in business. There's probably going to be founders who are like, oh, I've read Naval's book, it's really good. They're reading the thread and all of a sudden it's like, hey, do you want to build a personal brand? Naval says that personal brands are the future. We can do it for you. Here's our results and our social proof book. A call here. And that's what Dale and I call stealth selling, where you're able to go viral and get a lot more traffic, but you're also able to get sales.
The Challenge of Balancing Viral and Sales Content
It's just a lot of people don't know how to do it because they're just trying to go viral and they ignore the fact that the content still has to apply to their ideal customer. So, Dale, is that pretty on the money, or do you have anything else to add on that? No, I'm not 100%. That checks out. Yeah. People are either trying to go viral or they're just trying to, like, sell, but they're not really you. They don't understand how to do both. So I think that's a really important distinction, right, is you want to go viral, or at least as viral as you can, but you don't want to just do it for the sake of going viral. You want to do it in the sphere of like, what your ideal customers would be interested in.
Navigating Trends and Authenticity in Content
So, like, just, like, adjacent topics that they would enjoy. Help me. Dale's got me locked in. I'm helping. The code is, me and. What the fuck was that? What? Dude, what? That's so weird, man. You guys hear that? So weird, dude. I did. Dale, I don't know what you got going on over there, but you got someone over. That sounds like Dakota, but it's obviously not Dakota because he's on our. I don't know what was happening. Whoa. That's creepy. Fucking weirdo. Some weird stuff going on. Yeah. Sorry, guys. It's just my. My pet, I guess. It's your pet.
Viral Growth and Sustainable Audiences
Dakota is your pet parrot that talks like Dakota. Yeah, that's what that is. Yeah. You know, to add one more point to what were just talking about with the lead gen stuff is going, like, viral for the sake of going viral isn't bad either. Like, if you have. If you're just trying to grow your account and you want to go viral with relevant topics to your niche or, like, your interests and stuff like that, there's nothing wrong with that. It's just if you only know how to write viral content and then you go to get leads and your viral content doesn't bring in any leads, and your social proof content just looks like a bunch of ads, you're like, well, now I can't get any leads. It's like, well, you have to stealth sell.
The Risks of Trend Pursuit
That's where maybe don't go as viral, but still write stuff that has some potential to do well in the timeline and attract leads. So, dak, I'm curious if you'd add any nuance. Yeah, I'll give you guys, like, a quick story here. So I don't know if you guys were on Instagram when all those animation trends were going on, where the black and white Dan co style, and they're popping off like crazy and going super viral. And I was like, okay, you know, I'm gonna hop on this trend. I'm gonna do the, you know, self improvement guru voiceovers with animation. And lo and behold, a lot of them went viral.
Personal Experience with Viral Content
I had one get 400,000 likes, not impressions. Another one did 50,000. 100,000. Like, just crazy numbers. And I was going super viral. I grew by, like, 40,000 followers in space of a month. And what happened was I didn't have a desire to keep creating that viral content, and I stopped. And all the people that followed me for that type of content while it was, like, super broad self improvement type people, and they had no interest in what I normally talked about on Instagram, which is like writing business content, all that. And so I just kept getting mass unfollows. My engagement rate went to shit.
Consequences of Losing Engagement
And what happens when the social media platforms see that your engagement rate is going down? It penalizes you even more. It's saying, oh, the people aren't interested in this content. Let's not show it to more people. So it really fucked my account on Instagram, and I've just been losing followers like, every single day because of that. And that's been for like a year and a half straight, just losing straight followers because I was chasing the viral trends. And what you'll notice, I'm not gonna names, but there's people that will constantly create the viral content on Twitter where, like, this is Elon Musk, here's seven lessons.
The Importance of Authentic Audience Engagement
Or this is XYZ, here's five lessons. It's really broad and just super generic. And sure, yeah, it's going viral and it's attracting a generic audience. But what you'll notice if you look at those people's pages, whenever they post about their niche, whether they post about their offer, anything about themselves, like a story or experience or anything like that, no one gives a fuck. So they're getting thousands of likes on these really generic threads. And I know one account has got like 35,000 followers. They're doing that strategy whenever they post about themselves. They get like two likes, five likes.
Niche-Specific Content Versus Generic Trends
It's because people don't give a fuck about you if you're just posting the viral trendy stuff, because it's just super generic and you're tracking this broad audience opposed to. If you have, you know, if you actually create viral content, but it's more targeted toward your specific skill, your niche, then it's going to go a lot better because people have an interest in what you normally talk about. So you need to be really cautious of what trends you're chasing. And you ask yourself, Kate, is this going to be good long term? Does this tie back to my niche? You know, because you can really fuck your account over if you do that.
Shifting Beliefs and Customer Engagement
And yeah, I would just encourage you guys to check out the accounts whenever you see a viral post. Like, look at the content when they don't post about the viral stuff and just see how shitty the engagement is. Yeah, yeah, it's actually hilarious. This is like such a funny, trite thing when it comes to lead Gen, but you do just have to be an authority and people have to associate you with that. Like, I think about it as a niche is a group of people. An offer is a transformation you provide to that group of people. And a brand is the associations that people makes with you.
Building Authority Through Content
So if that group of people, which is your niche, don't see you as an authority, then you don't have any brand. And these people that are going really viral, like, the only associations that get built because associations come with consistency of content over time or consistency of messaging over time is, oh, I just see this person curating on other people, but you don't know anything about them. You don't know what skills they have. Like, if they're good at sales, if they're good at marketing, if they're getting results for their clients, you have to be sharing those types of things to show that you're an authority.
The Role of Authority in Gaining Trust
Will they go as viral? No. And this is what tricks a lot of people. They see content that doesn't go as viral and they think, well, no, it's flopping. It's not, doesn't look good. I can't post that because it isn't working as well. It's like, well, no, it's serving a different purpose. It's a different goal. The goal of it isn't to go giga viral. Giga viral stuff gets people to know that you existed. Authority content gets people to trust you and eventually buy from you. So you have to do both and hope preferably as soon as possible, you got to start sharing those tips, your wins, and stuff like that, and finding really fun, interesting ways to do that.
Crafting Effective Offer Presentations
So, Dale or Dak, any of you guys got anything to add on that? You know what's a fun and interesting way to do that? Is buying micro writer and learning how to do that in a way that works, and it's fun. And lo and behold, today is the last day you can sign up for micro writer and learn how to write micro content and have a macro impact. Oh, fuck. That's a banger tagline, dude. You should use that. I did. It's literally in a, it just shows. That Dak hasn't even read the sales page.
The Journey from Learning to Implementation
Shit. I thought your tagline was micro writer, micro penis. Oh, yeah, that's the one we don't want anyone to know about. No, I was kidding. But, yeah, we're trying to hide that. It's really a cope. No, but for real, guys, if you guys want to learn to write, like, I've seen their system. It's absolutely bonkers. And I mean, that's why you see Taylor and Dale just killing it for their clients. And, well, Dale doesn't write for himself. He writes for the clients a lot.
Marketing Success Through Teamwork
See, that's why you see Taylor's account just blowing up. Dale's just chilling, just hitting up latinas, spending all. I'm the case study that no one knows about. Yeah, that's true. Dale is the actual, like, best case study ever. And one day we'll share his story on the timeline, because basically the story is Dale was working at Pepsi and he was going to college. And then Dakota started mentoring me, and I got really sick when I was writing for some ghostwriting clients, and it sucked.
Overcoming Challenges in Growth
And I had to write all their content while I was unbearably sick in bed, and I hated it. And I was like, man, I need to either, like, build this business with someone or get, like, a team because I don't want to do this. Then I texted my good friend Dale from high school while he was working at Pepsi and was like, you want to meet at a Starbucks? And then I pitched him the craziest thing of all time. I said, do you want to drop out of college to write tweets? Holy shit.
From Opportunity to Decision
Yeah. Not exactly how it went, but, like, pretty close was like, we met up at Starbucks and, like, yo, I'm doing this, like, twitter ghostwriting thing. You want to, like, give it a try and help out? And he's like, this sounds really stupid because he's never written on Twitter. Well, yeah. And I was like, I swear to God, it makes money. I swear. I. Yeah, I mean. I mean, I wasn't. I was open minded to it. I was just like, huh? Like, because at the time, yeah, I was in school and I wanted to become a psychologist, all this stuff.
Igniting Change and Taking Risks
And I thought it was gonna take me, like, eight freaking years. And, you know, I'm, like, 28 at this point, so I'm like, the clock's ticking for me. Right? And, yeah, this was, like. It sounded like an interesting idea that. I don't know, it sounded. It sounded pretty decent. Yeah, I mean, at the time, I, like, I was getting into writing with. With school, so I was like, fuck it. Let's just try it out and see how it goes. Yeah, man. Yeah.
The Rapid Transition from Student to Professional
Within three months, it was, like, basically quit my job, dropped out of school, moved to Panama City with these freaking guys. Was, like, just writing for founders, writing for. I had basically no idea about anything to do with business. Completely fresh to entrepreneurship, VC funding, all this stuff, and I was basically writing for founders and learning this stuff on the fly and learning to basically write viral content, learning to build personal brands, learning the ins and outs of each of these, you know, different industries.
Learning on the Go
I think at one point we wrote for somebody in SEO, and I absolutely hated that. but anyways, I don't know, I guess what I'm trying to say is, like, you don't really need to be an expert in the beginning, right? Like, you can learn this stuff within two, three, four months, and start to see results. And, yeah, you can. You can take your friends to the end game. Like, your personal brand can not only just build, like, your life, but, like, build a team.
Encouraging Growth and Building Teams
So you heard it here first, Dale saying you will make a million dollars within one month if you buy micro writer today. That is an absolute guarantee. You can. You can let the FTC know about this. It's all approved. If you don't make a million dollars within one month, you will get a complete refund plus $10,000. That is an absolute guarantee. I'm not bullshitting you at all. Just kidding. No, but for real, like, everything really speaks to, you know, growing your brand.
Achieving Success Regardless of Starting Point
Like, you don't need to be a professional. Like, Dale's a potato, and he was able to do it. I mean, mind you, he worked a shit ton and he got results faster than most. But, yeah, I mean, like, I guess that's a good kind of point touch on, you know, actually writing. Like, what. What do you guys think of when you're creating content to get leads? Like, what's your thought process? Do you have certain steps, a certain process?
Creating Lead-Generating Content
Maybe you just want to walk people through how to think about creating that type of content. Yeah, I actually think that a lot of lead gen content is really just creating certainty that you can help someone with a very specific problem. So I really love the framework that before you sit down to write leads or lead gen content, you have to think, who's the one person that I'm targeting? What is one painful problem they have that my offer can solve? And then how can I just say, I have this one offer that will solve those problems?
Example of a Targeted Approach
So let's imagine that you're marketing to someone, like, cold. I'm just gonna pick, like, Jocko in here. Let's imagine Jocko's never heard of me before, and he's just seeing this thread that I wrote for the first time. I might make some kind of claim like Dakota did once. Like, how I coach Taylor Simmons to month to write tweets. If you want to make ten k per month as a ghostwriter, read this, and Jocko might be like, whoa, that's insane. I can't believe helped somebody else do it and he's going to help me make ten k per month.
Connecting with Your Audience
I'm interested because I have a money problem. So then the hook would get him in. It's like a very specific problem, a very specific benefit that your offer is able to help with. So that's the first thing. And that goes back to not just writing viral anything. It's making sure you're targeting something that your customer actually really cares about. And then the goal of the thread is essentially to pre sale sell them before they hit the landing page or to, even better, to actually sell them.
The Concept of Story Selling
And this leads to a second type of legion content that Dale and I write. We covered stealth selling. The next one is what we call story selling. It's the transformation, because what you have to combat is skepticism. In this case of our example, Dakota just made a crazy claim. Like, I help someone make $40,000 in a month. Like, that's very abnormal. So people's like, bullshit radars are going to go off. They're like, this isn't real. He can't help me.
Establishing Credibility through Proof
So you have to convince them in a very short amount of time. This is real. I'm legit, and here's how I can help you. And that's what goes back to social proof. Again, what we talked about at the beginning, but you don't just want to have social proof, like, here's a win because that could have been photoshopped. The more proof you have and the more undeniable evidence you can share, the more that people are going to be like, okay, this is legit. And I have faith and certainty that this person can actually help me achieve this result.
Demonstrating Relatable Success Stories
So in Dakota's thread that I love that he did on me, he basically is like, here's where Taylor was when he started. And ideally it would be the same place as the person you're targeting. So he said, I was a college teacher. I was broke, in a bunch of debt. Like, really struggling to make ends meet. And hopefully, I don't know Jocko's situation, but Jaco would read that and be like, oh, my God, that's me. I'm in a job that I don't like, and I don't make as much money as I like, and I maybe have a bit of debt that I don't want.
Connecting on a Human Level
And he connects with it, and it's relatable. So relatable situation. After the hook, there's like this framework for those that are taking notes, you could literally framework this out right now. So then after that, it's like, but what did he want? He wanted. And then list all the lifestyle benefits. He wanted, like, financial freedom. He wanted to be able to pay off his debt and, like, sleep well at night. He wanted, like, XYz. So you call that out and it's like, so here's how we did it.
Using Proof to Build Trust
And then you want to show picture proof of all the transformations as you go through so that it combats the skepticism. Like, here was tail ends, like content before I worked with him, and here was the after. See how, like, the after content is better. How do we do that? Here's the steps. How. And you give away the strategy. You don't have to go with, like, super detailed with this, but just give enough of the strategy. Like, oh, clearly this guy knows what he's talking about. And then next again, it's like, so now we had to get him leads.
Explaining the Process
So we created this story selling framework and then look at how it worked. And then on the backend, you can actually show a screenshot of, like a conversation or a CRM with the leads. It's like, look at the leads that came in from this. And then we had to do this with the sales calls. And here's apart from the script that we used. And the more little nuggets like this that you put in there, the more people are going to be like, holy shit, this is real. There's no way this could be fake.
Final Steps in Engagement
And this actually seems so legit. And then when they hit the landing page, they're pretty much ready to buy. So that's why I love story selling. As long as you're providing a lot of proof and making it really real and you've nailed the problem and the benefit that your customer actually wants, your chances of getting leads are a lot higher. So, dak, you're the one that actually wrote that thread. I'll see if I can find it right now and pin it. Any other thoughts on it?
Building Beliefs in Your Audience
I mean, at the end of the day, it's really just shifting beliefs and making people believe in you as the person running the offer. They got to believe in the opportunity, that there's actually a benefit to this offer, and then they got to believe in themselves that they can do it. Those are really the three beliefs you have to change in somebody or really instill. So if you just really think about it from that angle, it becomes more clear what you need to talk about, how you need to present yourself present the offer and, you know, again, it just comes down to trust.
The Role of Trust in Building Brands
And that's why, you know, having social proof is a form of trust. Having a personal brand is a form of trust if done right. And you really just need to make the people believe in those three things. And another thing too, one thing I'm learning more and more is you don't have to be super tactical with all of your content to get people to trust you. Like, I think I, Dan Koh is a great example. You know, he doesn't really go into tactical stuff that much.
Branding without Tactics
He talks about, you know, his way and his way of doing things and, you know, what the old way is and why that doesn't work. But he's not really sharing like step by step how to's and he's grown like crazy. He makes millions of dollars a year. Well, it's because he's shifting beliefs and what he's selling is the solution. Like, hey, if you know, if you're bought into my belief system and you want to achieve this outcome that I talk about, then buy this product or buy this cohort or program, whatever.
Different Strategies for Different Audiences
So there's different ways to instill belief. But I think, you know, there's, I think there's a hybrid approach. There's people that say, never give value, quote unquote, and, you know, don't show how to do it and all that. But, you know, I see people making one hundred k a month saying that, like, don't give away everything, like don't share value. And then I look at the people making a million a month, nine hundred k a month, five hundred k a month, and they're saying, yeah, I just give away everything.
The Impact of Sharing Valuable Content
And, you know, it just gets me a bunch of leads. Now, mind you, it's going to depend on, you know, what audience you're trying to attract, what market you're in. But at the end of the day, I think it really comes down to showing that you know what you're talking about and then changing people's beliefs. Dude, I love that. That's a really good point. Reminds me of something that one of our copywriter friends say to us often, she'll read our emails sometimes or our newsletter.
Content Strategy Insights
She goes, I read your newsletter. You provided so much value, it made me sick. Why would you do that? I'm like, okay, I get it. You're a copywriter. You want to give away the strategy and then sell the implementation. And it's pretty funny. I agree with that. That's like, definitely another framework is belief changing and if something, if you shift the belief and someone then believes that it's possible for them, then they're more likely to take action.
Identifying Audience Beliefs
So, dak, when you are doing the belief shifting stuff, how do you figure out, what are the beliefs of my current target audience so that you then know where to start, where you're starting at their belief, and then you're going to shift them to a different belief? This is my favorite topic as of late. One thing that nobody does I didn't do at the start was they never talk to the people they're trying to help. So for my recent offer, you know, I hopped on 20 calls with people, and I just asked them questions.
Gathering Insights from the Audience
I was like, okay, what are your pain points? What are your desires? What have you tried in the past? Where are you looking to go? Like, all that stuff?
Understanding Customer Needs
And I hopped on, like, 2030 minutes calls with all those people. And I just recorded the calls. I asked them the same question so I'd find patterns, and I just got a good understanding of what people were looking for and what they liked and didn't like. And then I use that with my content, I use that with my marketing, and I use that with how I structured my offer, and nobody really does that. They don't hop on calls with who they're trying to help. They don't actually ask people what they want. And it's pretty funny because it's like the bell curve meme, right? You know, so many people are in the middle, like, oh, I got to do XYZ. And then the guy on the left, the dumbass, is like, or just hop on calls and ask people what they want. And then the guy, the Jedi master on the right, says, oh, just hop on calls and ask people what they want. It's so fucking simple. But nobody does this.
The Importance of Engagement
We're like, oh, I don't want to hop on 20 calls or 30 calls. You know, I actually posted about this in a newsletter or something. I think it was a newsletter. And some guys like, well, like, I'm an introvert, and, like, you know, I don't want to do that. I'm like, okay, I don't give a fuck. Like, if you don't want to do it, fine. But if you want to make sales, you actually want to give a great experience to who you're trying to help. Like, you need to fucking get on calls with people and just actually understand what do they want? What are their struggles, what are their pain points, what are the desires? And I guarantee if you hop on 20 or 30 calls with your target market, you're going to have a good idea of what they want and you're not going to be in this limbo stage of like, what do I post about? What angle do I take with my marketing? It's just that simple.
Positioning and Differentiation
So do that. Okay. But for me, I like to think about. What is the average thing, what's the common beliefs in my industry and how can I go against the grain and present my opportunity as something better, position myself as different. And so, like, I'll give you an example. You know, I'm in the personal branding space and writing creator, whatever the fuck. And, you know, you hear the term, you are the niche now that's becoming a lot more popular. And then you hear the term, you need to niche down. And so I called that out in a piece of content. I'm like, you know, most creators hear these two pieces of advice and, you know, which one do you choose? Both. And then I explain my way of doing things and how both of them are wrong on their own, but when you combine them together, it makes this new solution and that's how I position myself.
Effective Offer Structuring
So you want to think about not just like saying, I'm better, you know, oh, here's why I'm better than most. But how do you position yourself as different? So, like, Taylor and Dale, for example, they're not teaching writing, they're teaching micro writing. It's different. It's not like, oh, I'm going to teach you to write better. I'm going to teach you. They're teaching a system, a new system for doing this thing to get a specific outcome. And if you can just position yourself as different, you're going to get more attention. Because what the brain does is it's a pattern recognizing machine. So if it sees the same thing over and over, it's going to lump it in with a specific category. Oh, I've seen this before. I can ignore it, but if it sees something novel and new and different, your brain's like, wait, what the fuck? What is that? And then it starts to pay attention and then you have the attention and that's when you can make the conversion.
The Role of Personality in Marketing
But, you know, you really don't want to try to better. You want to be different. Dude. Yeah. I love everything that you just said there. Dak. Dale, did you have something you wanted to add? No, I just thinking in terms of, like, dak brings up something really important here, which is positioning and, like, this is kind of getting into offers and things like that. But it all relates to, you know, just driving leads. Right? Because I find people will write, you know, they'll be like, how do I write lead gen content? And then it's like, oh, you need to, like, know who you're targeting. And then all of a sudden, their entire kind offer comes into question because they realize they don't actually know who they're targeting. So you kind of, like, make them aware of, like, how weak their offer is by just trying to teach them, like, actually how to write lead gen content.
Creating Unique Content
Then it becomes, like, an offer conversation all of a sudden. And then the offer conversation becomes like, well, how are you actually different from everybody else? And this gets into positioning, and I'm curious, tay, like, you and I have had a lot of learnings about positioning lately. Do you want to talk about, like, how you think about positioning? And, like, some of the recent learnings? Yeah. Yeah, for sure. We were fortunate to, like, learn about positioning from grandpa. From grandpa. I know why missionaries. I know why you laughed. He. He's thinking of a different kind of positioning. Yeah, we. We did not learn about positioning in sex education. Unfortunately. We had to learn it from business gurus.
Handling Market Saturation
But the strategy. I actually love this strategy because it's like the idea that people think, oh, it's too saturated. Or they'll say things like, ghost writing is too saturated. The market's too saturated. It's like, no, the market's not saturated. Like, if there's a bunch of people selling offers in a particular niche, that means that there's demand. It just means that you have to be both better and different than your competitors or better. You probably win if you're just better. But if you're better and different, then you can really win. So you need to stack skills to get into the top 10% of that particular niche, and then you have to find a way to position yourself to be different so you can win with, like, personality or a different offer or something that your competitors aren't doing.
Gaining Insights through Competitor Analysis
And that's exactly what positioning is. What are your competitors not doing? So you have to have, like, a good market pulse. So one way that you can do this is, let's say that you were going to create a writing product, or how Dale and I were looking at creating micro writer. We actually looked at Dan Koh's two hour writer, Kieran Drew's high impact writing, dickie and Cole's ship 30. And went through the landing pages and even talked to their customers, and we're like, hey, what are they not doing? And a lot of people said things like, hey, Dan goes two hour writer was great. It got me started writing and it like, kind of cracked the belief that I wasn't able to write. But I don't feel like it actually helped me go viral.
Feedback Mechanisms
There wasn't any, like, I couldn't send Dan my content for feedback and have him, like, reply. And I was like, oh, that's really interesting. So maybe it's more timeless and not, like, currently played to the meta. And then I talked to some people and they said, well, Kieran's high impact writing was really good on the fundamentals, but I don't get any coaching from him. Like, I'd love for some review and some feedback. Like, I'm putting the tips into action, but it's not working. I'm not getting any followers and I don't know why it's not working. And I can't talk to Kieran because he won't do calls or anything like that. I was like, oh, that's really interesting. And then talked to some people about ship 30 with Dickie and Cole and they said, you know, it was interesting to learn how to write, like, essays, but it wasn't really about specific content that I wanted to write online.
Identifying Market Gaps
There was nothing about branding. So I feel like I don't really know how to do this whole branding thing. So Dale and I were like, oh, that's really interesting. So we've looked at, like, what are the disadvantages of our competitors offers? So we decided, all right, we're going to do the micro writer system. It's not a course. Everyone's taken enough courses. Let's do a system that they would actually follow step by step to get results. Let's also offer, like, a mastermind. So if people want feedback while they're implementing the system, we can do that. And for people who don't want, like, more feedback on calls, let's also include a community with micro writer so people can send us their content and we can give them text feedback.
Adaptation to Current Trends
So that solves that problem. And let's make sure that micro writer actually works to grow on Twitter right now, not a year ago, not two years ago or not, just timeless tips. And let's just give it an interesting name. We call it micro writer and let's put it out there. So that was how we thought about positioning, was what are people not doing? And we figured that out by Dakota's tip, actually, which is we talked to their customers. So we'd not only talk to our own customers to see what they wanted, but we talked to other people's customers to see what they were unsatisfied with, and then that gave us a good idea how to position.
Effective Lead Generation
And then going back to the lead gen content, you can use all that positioning when you do the offers or when you write the content. It's like, you know, how is this different? Like, tell them the advantages that it is and the disadvantages of your competitors and how you solve it. There was one newsletter I even put out that was like, how is this different from all these people's stuff? And I was like, I'm a different person. Like, I used to be a teacher. Like, I've taught people for seven years. I know how to make people learn quickly. So there's, like, one way people buy the coach, not the course. And then we just laid out all the advantages.
Creating Engaging Content
Kind of talked about how I may or may not have written a little bit of micro writer while I was micro dosing lsd, but no one's ever noticed. So we'll just, like, gloss over that and just like, some funny different shit like that. And you have, like, a good piece of lead gen content. So, dak, you got any other things to say on that? All I gotta say is grandpa taught you well. Just kidding. He did, boy. No, but also, it's like, I guess the. The best positioning is really who you are to a certain degree. Like, you obviously have to, like, back up what you say and all that stuff.
Building Trust and Connection
But, you know, if you build your brand online, you know, humans are emotional and they get bought into the person, right? And so if someone's bought into you as a person, they already have that trust that you can get them from point a to point z. And it's also like a moat, right? If you look at, you know, Kanye west, he could fucking sell anything. He could say the most anti semitic shit and people will still love him and they'll still buy his stuff. And it's really because they're just bought into him as a person. And same thing with, you know, whatever cult like personality, they're just bought into the person. And that really speaks volumes to building a brand.
The Challenge of Building a Brand
Now, is it easy to get that status? Hell no. But, you know, you can start the process and you can get, you know, some degree of success, in that direction. If you start, you know, building your audience online, you start writing and it can completely change your life. It's crazy. it really speaks to, like, how everyday people are able to do this. Like, you look at Taylor, myself, or Dale, you know, we're just some dudes from Canada. We just started writing online. Just see where it went. And lo and behold, now we're. Well, Dale and I are in Columbia right now.
Diverse Experiences
Dale's got some kind of weird sex slave in a cage. That's the way you keep hearing in the background. Taylor's in, what, Germany or. No, you're in the UK now. And we just, like, travel. You write about stuff. you know, we ghost, right, for people and doing all these crazy things, and it's, It's pretty cool, you know? And a few years ago, or a few years ago, we didn't have any experience with this stuff. so it's really accessible to everybody if you're willing to be consistent and just put your head down for a bit and go hard, dude.
Leveraging Lifestyle Content
Yeah, that's, There's actually a funny lesson in there about posting about, like, your lifestyle. Like, I guess first I want to. I want to double click on that personality thing as, being, like, a point of positioning in your offer is, like, I think about it. Like, let's take a look at, like, therapist, like, life coach kind of psychologist offer for a second, and you can, like, look at, you know, there's all these. Or I guess the typical version of a psychologist, like, in my head is like, this old bald guy with glasses, like, in a beard, right? And you see these guys on, like, let's like, let's say, like, Instagram or I. Or TikTok or Twitter.
The Appeal of Authenticity
And the other day, I saw this guy with the same offer, like, he kind of had this therapist sort of life coaching offer. He posted about therapy stuff, right? But he was this, like, long haired, tattooed guy, and I'm just like, that's the guy I want to learn from, right? So I think it's just there's, like, to me, that's a good example of, you know, relating to different people and just kind of gravitating to, you know, who you would feel most comfortable learning from and just who you think like, as well. Right. But, yeah, man on the. I don't remember what I was going to say before that, actually.
The Value of Lifestyle Narratives
Oh, yeah. Something about lifestyle you reminded me of. Dale, is just to, like, quickly iterate. Your point there is, when people say, like, you are the niche, like, I really think one truth in that is, you know, you might not be the niche, but you are the positioning within the niche of, like, that. That has always ringed true for me is, you know, you look at, you know, Dak and I, plus Kieran, Dickie and Cole, and, like, dan ko all do teach people how to write, but we're all very different people. Like, very different in a lot of different ways.
Embracing Individuality
Like, we're similar in some ways, too. But, like, those differences, as you would get to know us or, like, read our content, become so apparent. And that creates a part of the positioning where it's like, who do you resonate with the most? So I think, like, you know, you can pick a niche and maybe you don't see it as you are the niche. You are definitely the positioning within the niche. And I think this leads into what Dale's about to say next.
Lifestyle as a Branding Tool
Dude. Yeah, 100%. I mean, it's a bit off topic of the positioning piece, but it kind of is on topic. You know, when Dak was talking about, like, we're doing all this crazy shit, we're traveling and all this stuff, this is actually a big lesson that Taylor and I learned because I think we've been to a total of, like, eleven countries in the past two years. Like, we've, like, eaten octopus in Spain, taking mushrooms in Spain, like, just sitting in the Mediterranean Ocean, like, on, like, a microdose of mushrooms that was not supposed to be more than a micro dose, but then it was, we've done, like, safaris in Africa.
Documenting the Journey
We've done all this, like, wild shit, but we don't really post about it. Taylor's profile, and I think the reason is because we didn't want to, like, come off as these guys that are trying to like sell this lifestyle. Like, I feel like there's all these gurus that are, like, posted photos with lambos and stuff like that. And it just put it, like, such a bad taste in my mouth that I never wanted to be that guy. But then, like, I think. I think it was when Kieran drew, like, posted about his, like, he was going to go travel and be a digital nomad for, like, six months. And these posts were going, like, pretty viral.
Authenticity Over Appearance
And I was like, dad, we could have been doing this the whole time because it's not like we're gonna be these, like, fake guru guys. Like, this is actually our life and we should have just been, like, posting this stuff. So just a lesson for anybody else who's maybe not weaving enough lifestyle content into their mix. I would definitely do it right because it just kind of signals to other people, like, if that you're living either the same life as them so they relate to you, or you're living a life that they really want, so they look up to you and that's, like, pretty critical, I think.
Transition to Q&A
Yeah. Unlike Dakota, he lives a life that nobody wants, so he can't actually post about his lifestyle content. He has to keep that secret off the timeline. Yeah, you guys. You guys don't want this life just being impeccably jacked. Super tall, six foot five, handsome, and just having all these naked european supermodels in your DM's. It's really rough out here. Not gonna lie. It's exhausting. It's just absolutely exhausting. But you know what, guys? We've talked a lot about lead Gen, a little bit about offers and everything, too. Why don't we open this up to a short q and a, and then we're gonna be doing a workshop on lead Gen, where we're gonna get a lot more actionable than this in about 25 minutes.
Workshop Invitation
But if anyone has any questions about lead Gen, request the mic. We'll see if we can answer any of those burning questions. Taylor, how can someone get access to the live workshop that you are conducting in 30 minutes? I'm just going to post it in that. Let me just pin this in the chat. We're going to pin it on the space. Pin it. Oh, yeah. Did you want to come on up? Oh, what the fuck? We got some Derek rights, dude. You got some crazy profile picture going on, man. I feel like I'm about to get probed if I let you on. Oh, shit. Well, I just let. Oh, no. Hello, Derek, you may speak.
Beginning the Q&A
Yeah. GMG, everybody. Am I audible? Yes, you are audible. All right. My name is Derek. Yeah. I'm a writer, and I joined this page. This is my first time joining us space. So, like, I've been using a lot here. So I just mentioned about some legend. Like, I would like to know more about us. Yes. Though I've been a lot here, and I have some other questions, too. I would like to ask about content writing. Was kind of giving a brief insight about the legion you talk about.
Engagement from Derek
So thank you. Got you, bro. Got you. Did you have any questions or anything? If you did, I must have missed it. Oh, yeah. I guess he was muted for you. I heard him. He was just asking you about content, like, how you go about, like, I guess, your process with writing content. Yeah. So my process is split into a few different pieces. The first thing I like to do when I write content is just write for fun first and just ask myself questions.
The Creative Process of Writing
I do think the best content does come from questions and actually seeking to understand something or to achieve a specific outcome. Questions are just curiosity and action. So you're asking yourself, what was the most profound thing I've learned recently? What's a big problem of mine that I've solved? What is so interesting? Why do I find this interesting? And you start with that. You get in these really interesting flows and you start to have a lot of fun. But I don't actually post all that stuff because not all of it's validated. And that's the step that I think a lot of people miss.
Balancing Creativity and Validation
They either skip this first step and they just write validated stuff that's similar to what they see on the timeline and they have no originality, or they just write the stuff that pops in their head, but they don't share, like, only the stuff that's a little bit more validated. They're just sharing, like, all the sporadic stuff that comes up. So I like to just write for fun first, exploring my curiosity, asking all these questions, and then look to see which of these is, like, validated or do I think is, like, a topic that people want to hear about. And then I'll, like, go through an editing process I have in micro writer.
Editing and Refinement
We have this thing called micro writing, and it's all our four step, like, editing process of draft, simplify, clarify, flow. So it's, sorry, five steps, and then emotionality. And then I run through that before I post it. And that typically is what it looks like. But I see you got your hand up. Did you have another question? Yes, definitely. You know, you say, like, if you're writing for your project or I writing a content about a particular topic, it's like you just write something that definitely resonates with your audience, you know?
Identifying Your Audience
Read it. Like, you know, the target audience we are looking for. And, you know, the type of audience that you have, basically, when you are embarking on personal content. So, like, is there any strategies or, like, ways whereby you can be able to craft out the type of audience that you have? Definitely, you know, what works out for you on your page and what doesn't. So can you give a brief insight about that? Thank you. Dak, you want to take this one? Yeah. So were you asking, like, how to attract, like, your target audience?
Crafting Content for Target Audience
He's asking. Yeah, it's asking how to write content specifically for your target audience. Oh, boy. Oh, boy. I got answer for you. So, Derek, my man, what you're going to do is you're going to do market research. You're going to get on calls, record, get on calls with people that fit your target audience. And the way you want to get people on calls you can offer something valuable for free. A lot of people are just willing to hop on calls with people that they know. So if you know any friends or anyone in your circle that are willing to hop on a call with you, just to quick 510 15 minutes call where you can just ask them about their pain points, ask them about their desires, ask them things they've tried in the past to get the desired outcome that they wanted, but basically just do market research.
Utilizing Digital Tools for Insights
And you can also ask chat GBT. You're like, hey, this is who I'm trying to attract. Can you come up with content ideas based on this kind of target avatar? Also like getting in the comments sections of different YouTube videos. So, you know, if you know what YouTube channels your target audience watches, you can look in the comments and you can often find information about questions they're asking you, like, how do I do this? Or what about that? And you can make content about that. There's really like a bunch of different ways, but the main thing I think about when I'm trying to create content is how do I become useful?
The Importance of Being Useful
And I think that's the number one thing people struggle with is they're not useful. They think they're the niche and they're talking about their passions, you know, what they're interested in. And no one gives a fuck about you. Except Taylor Dale and I. We give a fuck about you. But, you know, at the end of the day, people are incentivized to do what's within their best interest, right? And so if you're not being useful in some way, then people aren't going to be that interested. And so at the start, I think especially you need to think about how do I position myself as the bridge between someone's pain points and someone's desires? And when you think about it from that frame, it's like, okay, well then how would I, you know, depending on my niche, how would I help them with a specific problem they might have? How would I change their thinking about a specific problem?
Building Trust through Content
You know, me, for example, I show people how to create content. I talk about my thought process when it comes to creating lead generation content. I talk about branding, stuff like that. And every time I do that, I'm making myself a little bit useful to the person. And over time, you just build that level of trust until you make an ask and then people are willing to buy from you because you've actually helped them along the way. So I put simply, I just think about, okay, what are the problems they have? And I, how do I help them in some small way. Mic drop. Let's go. I think there's also, like, a two pronged approach to this. Derek, go ahead, though. You were going to speak.
Engaging with the Community
All right, yeah. Thank you very much. When you say you upload some content, like Dakota, I've been following your YouTube channel. I've watched a video on how to set up profiles, you know, things to do about contents and stuff like that. I didn't even, like, this is my first time seeing your ex channel. So, I have one more question before I go, so you guys should please pat on if I'm asking much question. I'm sorry about that, but I just. I'm kind of. Kind of curious to know. So, you know, basically talked about, deriving content ideas, you know, from AI, like messaging or AI or JDP, that, these are the kind of people you want to reach to, and this is what you want to sell to them and stuff like that.
Prompting Strategies for AI
Like, you kind of ask it about ideas. Is there anything like, a. Kind of a definite, it's not really defining, but it kind of prompts, like, how you can prompt these. You know, that there are days how you can prompt your chassis piece. You get better ideas and, kind of better answers than normal or question asking. So do you have any kind of. Any strategy of, how to, prompt your strategy to get our necessary details that kind of resonates with you on what you're looking for? honestly, I guess, like, to. To give you the simple answer. I mean, you said you watched my YouTube. Just watch the chat, bt one. I'll go into depth.
The Role of Testimonials in Ghostwriting
I don't want to go, like, too in the weeds with the chat to be t stuff just to, you know, for the sake of time. But honestly, just watch that video, and it'll. It'll give you everything you need. Cool. Let's get somebody else. Oh, my. Did we say that or did I say that correctly? Omar. Yes, we can hear sexy voice. Yeah. So my question is about testimonials in ghost writing. How do you essentially use them in the best way in your content and in your outreach? Because, you know, it's, like, in the nature of ghost writing that clients don't. Want to be exposed.
Leveraging Metrics and Social Proof
Yeah, this one's a little tricky. I always ask my clients when we write for them if they're okay with using them as testimonials. Some say yes, like, others will say no, but if you can get some, then that's really good. Otherwise, just get screenshots of the metrics without giving away the client's information. And I have found that has still worked pretty well. Now that Twitter has the premium analytics, you actually have to have access to, like, the backend dashboard to get a picture of it. And I find that can help combat some skepticism from potential clients. As for using the proof, once you have it, I have found that using it as evidence works really well.
Engaging with Potential Clients
So you can write a thread or a newsletter, make some kind of claim, and then say, here's some proof from a client that I helped to really drive that claim home, that you're an expert. And then when you're doing DM's, if you're doing cold, what? I like the Marcos Ruiz approach, where you just lead from, like, high frame and you're essentially like, hey, man, last week or last month, I helped a client get this many results, or this kind of results, similar to your niche, can also do the same for you in 30 days. Relevant. And you just lead with, like, insane value and then post a screenshot and see something like that is how I would go about, you know, getting it and using it in multiple contexts.
Building Relationships for Ghostwriting
Dale or dak, any. Anything else? Yeah, just him with the sauce. You slime the DM's, you're like, hey, motherfucker, you want. You want to just. You want to take your personal breath to the next level? No. When it comes to testimonials, yeah, I. I had clients that just really didn't care. They're like, yeah, we'll give you a. I'll give you a banger testimonial. The way I kind of worked around it when I was keeping their identities a secret was I would just copy or take a screenshot of the results I got, and then I would just do, like, kind of like a breakdown of, you know, how I got that result or stuff like that, where it wasn't showing the identity, but it was showing more of the results because, yeah, at the end of the day, it's ghostwriting.
Positioning Yourself in the Industry
And, you know, you can't really reveal a lot of your clients identities, but it really speaks to positioning once again. You know, I didn't have people ask me for social proof because I just showed a shit ton on my landing page. Just screenshots, not the people's identities, but also, you know, growing my own personal brand. It just built my authority and positioned me as somebody that, like, where they knew I could get the result for myself. And so it was reasonable to assume I could get the result for them. So, again, that speaks to becoming your own best case study.
Leveraging Your Own Results
I see that you write newsletters for entrepreneurs. So, I mean, like, if you can get a lot of people on your newsletter and you get a specific result, dude, that's going to be huge for you because you can reveal your own identity and you can show people that you know how to actually get results because you've done it for yourself. So I think that would be a huge thing for you. And even, like, offering your service for free to somebody if you could use them as a case study and then just getting them kick ass results. But, yeah, that's my answer. Locking that in. Thanks, man.
Networking and Building Relationships
Locked in. Thank you. Got you, brother. Yeah, I. I want to add that the hidden legion strategy for, I mean, I guess, anybody, right? But especially ghost writers, because of the aspect of not being able to out your clients is relationships. Right. It's networking. So it's having other people that have recognizable brands referring people to you. Right. Because, yeah, it's like, there's so much skepticism in the industry. And there should be. Right? Because technically, like, yeah, you could be posting, like, fake screenshots.
Combatting Skepticism
So to combat that skepticism, just start building a network of people who can vouch for you, who know that you're actually a good writer and that you can deliver results. You know, sometimes that means joining communities and things like that. Right. To, you know, have people teach you and then, like, they kind of realize, like, oh, this guy's actually really good. Like, a lot of people that we've kind of hired internally within our agencies at times are people that we actually taught first. And I'm not saying that's, like, something we can guarantee if you join a community or whatever, but it's kind of like the way that it happens a lot of the time.
The Value of Building Relationships
So whether that's joining something or whether that's just kind of building these relationships with people early, you know, if you see your friends that are, like, building agencies, just. Just kind of build these relationships as much as you can because you never know when they'll come in handy for sure. Yeah. I want to echo Dale's sentiment there. Like, when were growing in the beginning, the leads that we got from Dakota was how were able to scale a lot of our revenue. And now we even still to this day, get quite a bit of leads from Dak and from Marcos, Ruiz and from other people.
Referral Systems and Accessibility
It's like we all just share leads and it goes around, and whatever is left over does go to people that we have coached because we do have ten or 15 of our people in our community that are trying to become ghost writers, and they're working really hard. And just last month, Cheyenne was like, I really want to get into ghostwriting. Dale and I just referred him to leads and he jumped to eight k a month right there just off of two leads. So referrals and access is like an absolute hack. I'll even take this one step further if you guys want, like, another hack.
Joining Communities for Lead Generation
I've only ever done this once, but it did work is because for ghost writing in particular, it's usually founders and people in tech and stuff like that want ghost writers. I joined Greg Eisenberg's community to check it out, and then I was chatting with the admin. He goes, hey, man, you've been in content for a while. Like, I love seeing what you know on the marketing front. Can you do a presentation? I was like, sure. So I put together this whole content marketing presentation for the founders in his community.
Connecting with Potential Clients
And then afterwards the founders were like, hey, man, like, I really love what you're doing. Would you be able to write for us? Or like, we have a conversation? Like, our teams are great at ads, but they're not good at content. And I was like, damn, if you just join communities full of, like, tech founders and just start networking in there, I bet you'll land a couple clients. Like, it's the lead gen hack that no one talks about. So that's one that I would highly recommend to everybody. All right, looks like we might have time for one more question, or dak, did you have something you want to add?
Questioning the Value of Services
Yeah, I have a question. How the fuck are you giving so much value for such a low price for micro writer? Oh my God. Holy sh, oh, my God. Taylor. Dale, is this the last day to join micro writer? Oh, my God. I better act now. My God, Dakota, it is. It is the last day. No, but for real guys. For real guys, though. If you guys wanted like a system for learning how to write, tail and Dale, they launched their course today, or launched it a few days ago.
Creating Content and Building Brands
Today is the last day to get in. So if you want a system, show you how to actually create content and build your brand. Check it out. Quick plug. All right, so on the back of that, before we. 1 second, Dale, before we go into our last question, I see there's a bunch of requests in here, but we have two things pinned here at the top of this space. If you scroll to the right, we are doing a workshop on lead generation where we're actually going to dive a little bit deeper than we did today into, like, writing lead generation content.
Upcoming Workshop Details
So if you scroll, there's a link to the calendar. If you guys would like to join the workshop where we're going to get into the actual micro leads section of micro writer. There was no writing product that has lead gen in it that we could find the time to go back to our positioning earlier. So Dale and I took our whole lead gen system, and we put it into micro writer. It's called microlaves. So we're going to break that down in a workshop. You can click the link there, and then if you do want to check out micro writer, there's a link right at the top here.
Final Thoughts and Closing Remarks
You can just click that. So sorry, Dale, you were saying something? No, I was gonna say, I just. I kind of cringe when I have to, like, self promote. So I really appreciate Dak promoting for us. And then also heads up that webinar is literally in, like, ten minutes as well. So just heads up on the timing on that. We're gonna dive right in. You're gonna go. One more question. Then. We had a workshop, and they're gonna go deep. They're gonna go deep on that webinar. So if you guys want to go deep, get on it.
