Space Summary
The Twitter Space Ape Arcade x Unfungible hosted by RealApeArcade. Ape Arcade and Unfungible are revolutionizing the gaming industry by combining traditional Arcade gameplay with innovative NFT integration on Telegram. With a user base of over 900 million, these projects emphasize community engagement, creativity, and monetization opportunities. Collaborating with @apeterminal, they set a new standard for interactive gaming experiences. The partnership showcases the potential for growth and expansion within the Arcade and NFT space, offering users diverse content and immersive gameplay. Join now to explore the exciting world of Ape Arcade and Unfungible!
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Space Statistics
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Questions
Q: How are Ape Arcade and Unfungible reshaping the Arcade ecosystem?
A: By combining gaming with NFTs, they offer unparalleled experiences for users.
Q: What sets the user base of Ape Arcade and Unfungible apart?
A: Their platform caters to over 900 million users, creating a large and diverse community.
Q: Why is community engagement crucial for projects like Ape Arcade and Unfungible?
A: Engaging the community fosters loyalty, feedback, and sustainable growth.
Q: What is the role of @apeterminal in the Ape Arcade x Unfungible partnership?
A: They provide support, credibility, and a platform for the projects to thrive.
Q: How do Ape Arcade and Unfungible innovate within the traditional Arcade industry?
A: Their unique approach combines modern gaming trends with NFT integration.
Q: What opportunities do Ape Arcade and Unfungible bring to users?
A: They offer new monetization avenues, creative outlets, and engaging gameplay experiences.
Q: How does the collaboration between Ape Arcade and Unfungible enhance their offerings?
A: It leads to a richer user experience, more diverse content, and increased value.
Q: What benefits come from the synergy of gaming and NFTs in Ape Arcade and Unfungible?
A: Users can enjoy interactive gameplay while exploring the world of digital collectibles.
Q: What does the Ape Arcade x Unfungible partnership signify for the industry?
A: It represents a blend of innovation, growth potential, and a shift towards more immersive gaming experiences.
Q: How does the design of Ape Arcade and Unfungible attract a diverse audience?
A: Their accessible platform layout and varied content appeal to a wide range of users.
Highlights
Time: 00:15:42
Revolutionizing Arcade Gaming Ape Arcade and Unfungible introduce a new era in Arcade gameplay with innovative features.
Time: 00:25:18
Innovative NFT Integration Exploring the seamless integration of NFTs into the gaming experience on Telegram.
Time: 00:35:59
Community-Centric Approach Highlighting the importance of community engagement in shaping the success of Ape Arcade and Unfungible.
Time: 00:45:27
Partnership with @apeterminal Unveiling the collaborative efforts and support from @apeterminal in driving the projects forward.
Time: 00:55:13
Monetization Opportunities Exploring the creative ways users can monetize their interactions within the Ape Arcade x Unfungible ecosystem.
Time: 01:05:42
Expanding User Base Discussing strategies to reach and engage with a diverse audience of over 900 million users.
Time: 01:15:19
Future Growth Prospects Examining the potential for expansion and future developments within the Arcade and NFT space.
Time: 01:25:37
Immersive Gaming Experiences Delving into the interactive and immersive gameplay experiences offered by Ape Arcade and Unfungible.
Time: 01:35:58
Diversity in Content Showcasing the varied content available to users, catering to a broad range of interests and preferences.
Time: 01:45:24
Value Creation through Collaboration Illustrating how collaboration enhances value creation and user satisfaction in Ape Arcade and Unfungible.
Key Takeaways
- Ape Arcade and Unfungible are pioneering the Arcade ecosystem on Telegram.
- Exclusive offerings cater to a vast user base of over 900 million.
- The seamless integration of gaming and NFTs provides unique opportunities.
- Community engagement is key to the success of Ape Arcade and Unfungible.
- Innovative approaches bring a fresh perspective to the traditional Arcade industry.
- Accessible platform design attracts a diverse range of users.
- Collaboration with @apeterminal underscores the credibility and support behind the projects.
- The synergy of gaming and NFTs opens up new avenues for monetization and creativity.
- Ape Arcade and Unfungible set a new standard for interactive and engaging gaming experiences.
- The partnership showcases the potential for growth and expansion within the Arcade and NFT space.
Behind the Mic
Party and Song
DJ, play that sad song one more time after party. Hi. I keep searching for the signs in the neon light we're never going home tonight if it's a dream, we'll sleep when we die no, we're never going home tonight hold on to me it's a hell of a ride harder than a drop top when it's running from a car I can make your wild thoughts sweeter than a one drop we're never going home tonight one more kiss before last call yeah baby who says I can't have it all? We're never going home tonight life is a dream we'll sleep when we die no, we're never going home tonight hold on to me it's a hell of a ride harder than a heartbreak speeding in a drop top when it's running from the cardinal I can make your sweeter than we never you can't keep it down I am head of it when you good.
Introduction and Community
Gm gm. Everybody look at this stacked panel. My God. Absolute Chad's in front of me right now. I can't wait to dive in. We're talking building a gaming community today. Let's get the likes and retweets out of the room because look, we've got too many goated speakers not to absolutely fill this room out. Hosting with Ape Arcade, the first arcade ecosystem on Telegram for 900 million plus users. And look, I genuinely, this is going to take some time, but I'm going to do it because we need to know the goats that are up on stage with us now. So you're all getting an individual intro. Cocody, a third person fantasy extraction shooter incubated by cedify fund build on beam powered by Avax. We have second world games with us today. Second world new era play now on iOS android.
Gaming Introductions
We have Nino with us today. Supercharging web free brands growth core team at Star Heroes game cooking dog in hood IO. What a name. Also, we've got Farkarna with us today. Farkana is a multiplayer arena hero shooter powered by far token and backed by bitcoin. We have Star Hero's main account with us alongside Nino today esports space shooter with $1.4 million decentralized tournaments and 400k plus pre registered players. We have Shadow War with us today. It's a next generation hybrid action title and the community link in the bio. And we have designer Dave, 26 plus years in the game industry, Warcraft, free roc TFT. Wow. Strangers wrap, wasteland, free stormgate and more. Dave, like, you've literally, you've cooked. These are some of my favorite games. Dude, you're absolutely cooking. Absolutely cannot wait to dive in today.
Conversations on Jet Lag
Leo, is it you behind the main mic? How is it going, homey? How was Singapore? I cannot believe we did not get to connect whilst were there, homie. But I am. I'm still fighting the jet lag, I'm not going to lie. How are you feeling? I'm feeling good, man. It's just like Singapore was a very short fight for me. Right. So it was great to see a lot of new friends meet a couple of existing ones and like, it was just like so many people, man. It was like great energy, great vibes and. Yeah, man, we'll catch up in Thailand maybe. If anything, I do definitely. I'm down for that and definitely wherever I get to drag myself next. But, yeah, I'm not gonna lie, energy drinks have been my friend. I know generally not the best play, but I'm basically sustaining myself on shows with just Red Bull and monster at the moment.
Challenges of Time Difference
So I'm due a crash on the weekend, but I just need to get through this week. Seven hour time difference, man. Wow. I'm getting old for this shit. As the lethal weapon dude would say. Look, guys, let's cook. We're talking building a gaming community. What I'd love to do is just go around a couple of our speakers and just get your take of the title of today's show. Where does your mind go? What sort of stuff do you want to dive into? You guys are the experts. I can take the conversation wherever we want, people. So I'm going to leave this up to you. Like, wherever you think is a good area about gaming communities and how to build them. Like, let's cook it up.
Building Community Insights
Leo, do you want to take this first, homie? Where. Where does your mind go when it's. When we start talking about, like, building a gaming community. Yeah, that's a very interesting topic. Right, because it's very multifaceted. Right? Because you have a lot of people that want to be raving fans who are trying to convert people to be raving fans. It really ties in with, like, ugc enjoying the gameplay. Like, having their friends build, like, positive relationships and affiliation with the games itself. It's a lot about, like, realistically human nature coming together and really coming to, like, create something more than just like one person. Right. So the community itself is like, multi tribe and even as we've seen in the existence of guild and even more so just like the entire, like banding together and enjoying the game as a whole.
Engagement and Experience
So I think it's a very interesting topic and I'd love to hear everybody's take on this as well. Me too, dude. I'm super excited for this one. I agree. It's a great conversation. APOc Ada throwing out for us today, designer Dave. I don't know if we've heard from you before. I don't know if we've connected, but I would love your take on all of this. Where does your mind go when we talk about building a gaming community? Yeah, so I am chief of design for Engines of Fury, the Fury backed game that is a top ten extraction shooter with ARPG elements. So for me, building the community is all about finding the real gamers, the people who actually want to play the game.
Challenges of Web3
A lot of communities in web three have an uphill battle getting those gamers into the community because there's a lot of stigma about web three in particular. But crypto in general, and I do a lot of outreach, I do a lot of communication about how crypto can be positive. And for engines of Fury, it's going to be a free to play game, so they never have to touch it if they don't want to. And I make that very clear upfront that it is a game first and the token is to back that game. So for me, building the community is. It's all about finding the real gamers who love games. Yeah, honestly. And isn't that a little bit of a struggle right now?
Finding Gamers in Crypto
Like, that's the one thing that I keep hearing time and time again from these, you know, creators from these developers on stage is like actually finding the guys who just love gaming and just want to contribute to play the game, to be involved in the game. It's not as easy as it sounds, right? No, it's not terribly easy, but it gets easier the more you make them comfortable by showing them, hey, crypto is not a bad thing. If your game is free to play, you can go, you don't have to worry about crypto, it's not a big component to it. The thing that I want to impress upon everyone who is in the web three gaming space is to remove as many barriers to entry as you can go to.
Creating a Welcoming Environment
Free to play don't have super disgusting advantages for people who have the NFTs, even though I know that sells them. You gotta make it a welcoming space for new gamers to come into and if you're a PvE game then you know, you can sell whatever you want, then it's fine. Yeah. And honestly I think that's one thing the gamers have realized now as well. Like I don't want my NFT to give me super duper incredible advantages because if I was that guy, I would just get an aim bot or I'd get the controller to set up. Like people want the game to have gamers and they want to see the actual project succeed. That's what the NFT really fundamentally does.
Community Objectives in Gaming
It's just like a, you know, you're the super fan of the team or you've got faith in the team or you feel like you have a stake in the team at the best version of this and none of those things come to fruition. If the game literally is only for like 5000 players, 10,000 players who all have these super expensive assets and everyone else who comes into it just gets absolutely rugged by those people. So I really like that. Love to take and we're going to keep cooking here. Kokodi saw a bunch of emojis from you second world as well. So we're going to get to you guys in that order. Where does your mind go when we talk about building game communities in this space and, you know, attracting those real gamers into this space as well?
Industry Observations
What up, Jack Legend? Yeah, I was throwing out the emojis because I think you kind of nailed it that it's not that easy to actually get real gamers into the space, you know, which is not a bad thing in and of its own, to be honest. Because I explained this position several times before, there is a bunch of people who are, I would consider like call them web three native or crypto bros, you know, somebody that I consider myself as well. And like the estimates are talking about five to 600 million people who are just basically like crypto users in general versus over 5 billion people who are gamers and over 1 billion people who are like real hardcore gamers because they play on PC or consoles and stuff like this.
Market Analysis
So the difference is here is that, you know, if your game has actually this crypto component, your audience is in crypto already in web three. If your game is actually trying to address the community of gamers just who don't necessarily look at crypto, then you are kind of in uphill battle. The reason is that we all kind of build in front of the community and we are in the process of actually building out the game. And what it means is that the game will be an alpha in a beta stage, you can maybe already play, but it's not yet polished completely. And even if the token itself, you can completely hide it and you don't need to interact as a user with a metamask or any other wallet and stuff like that.
Understanding the Crypto Landscape
That's all good and dandy. But do not fool yourself that at this stage, I don't want to say over 90, probably over 95 or even 98% of people who are into crypto gaming are there that already are like web three natives understand the crypto game. You know, like, in general, you know, the space, and this is different. So it's absolutely okay to come out and, you know, build your community among the people who are into both or maybe understand both. And that's the ideal scenario. But this is a niche audience. This is like, you know, people who are, who understand crypto and gaming equally as good.
Targeting Niche Audiences
They are not that many. And obviously, you know, this is why I was just kind of like throwing out these emojis about like, yes, you absolutely nailed it about that fact that it's not easy and, but it's a challenge. It's a great challenge actually to have because if we're successful, and I absolutely believe that, you know, we as web three gaming in general will be successful, what it will have, what it will bring to us that we can actually pull all these people over, people who are gamers, once they actually get a taste of a quality, a game that has these web three components or is somehow attached to crypto, then all these billions of people who are already there, we can pull them in and then we can also educate them and actually make the entire experience with the web three components even more fun.
Building a Fusion of Gaming and Crypto
Yeah, dude, I heavily agree with this. I think once you've been in web three, and I say this, you know, as you say, we, you know, we talk about these things that nausea and because they are the most important, the biggest blockers in the space right now within these ecosystems. But it's one of those things, like, if you're a big gamer and you're also, like heavy into web free, it makes so much sense, like, all the sense in the world to you that, like, this technology is going to be utilized for gamers, like, not in terms of the builders, not in terms of these huge AAA corporations who are just churning out similar games year after year.
Gamers vs. Corporations
But when it comes to the actual gamer and the experience that you have, it makes way more sense if it's not as is extractive in the web free space. The web free space definitely seems to be on a much more neutral playing field of the game being developed for the gamers as opposed to the game being developed for the shareholders. I'm just going to put that out there, a little shade thrown, I'm not going to lie. But look, that's just been my experience as a gamer for the past 20 plus years. It's got more and more extractive and went to free to play only to have to pay for every freaking moment in the game.
Legacy of Gaming Experiences
So yeah, I'm with you guys on this second world. I'll throw the mic over to you because we are talking right now about the web three side and by all means feel free to speak on this. But also the idea of bringing real gamers and building a real gaming community in the tradition gaming space, it's, you know, it's not even that easy there, right? Like we've just seen Sony just absolute epic fail, you know, pulling Concorde after spending what, 2400 million on, you know, getting the game out. And let's not, you know, talk about the actual, you know, bringing in that team, which I think, you know, was sort of like a billion dollar acquisition.
Industry Failures
So it's not like it's completely alien to this space. There's a ton more stuff going on. What's your opinion on all of this? Thank you so much, Jack. It's a real pleasure to serve the stage again. I'm loving the takes from all the projects. It's Chris Pvecon one, founder of Second World Games on the mic. Well, related to how to really onboard players, I think the community driven aspect that Web three enables is really the competitive advantage that we have against the top tier game studios from Web two.
Community-Driven Advantage
So I think that when we are trying to attract real players into our games, into our ecosystems, many times we need to think beyond the financial incentives and really, you know, make them part of a community that really empowers them and provides them with value in multiple ways. And with value, I don't only mean money, but actually ownership rights, decision making, power, and actually being a critical part of the development of those games. And that specifically has worked out very well for us. And we have been able to onboard players from games that we are very inspired by, specifically from Supercell. And when these players have seen that they actually get onboarded in a private game that is not even out in the stores at the time, they see that their voice matters and the actual development takes them into account.
Community Driven Mindset in Gaming
I think you really build loyalty and retention very early on, just like it happened with open source software against the big tech giants that now basically open source is dominating so many tools, technologies, programming languages, databases, et cetera. I think we can accomplish the same thing if we really have that community driven mindset to conquer the hearts of players and the entire ecosystem around it. Because let's not forget that it's not only about players. Like video games really scaled when we started onboarding different stakeholders in those ecosystems, like streamers, content creators, and all sorts of profiles that are involved in any game.
The Role of AI in Content Creation
Yeah, look, I love this take. I think when you look at content creation and user generated content as well, I think it's, that's when you know you've built something people are passionate about. And I do think the way AI is sort of developing and the way, and this might sound like a tangent, but it doesn't feel like one to me. And I'll sort of try and come to a conclusion quickly here because we've got amazing speakers all looking touch on all of this. But like AI is coming for some boring ass jobs that I will say I'm not sure if it's coming for everyone's job. I'm not sure if it's coming for your job.
Impacts of AI on Work and Creativity
However, it is coming for the bureaucracy is coming for the data side. It's coming from the conversations that really don't need to happen, but people just need to confirm shit that they really shouldn't need to confirm with the 15 other different departments that shouldn't even really exist, but they do all shouldn't have to talk to each other, but they do. That being said, I think people are going to get more time back. And with that time, I think there is going to be this huge boom of content consumption, but also creation. And there's a really specific figure that makes me think this 52% of Americans now say they would rather quit their job and go full time creating content than they would stay in a traditional career.
Gaming as a Massive Hobby
So with AI, and with the fact that it's already getting rid of some of those traditional careers, with content creation becoming more and more of a monetizable infrastructure, especially with web three, and with this space more broadly and also content more broadly, it feels like we're in a melting pot right now of there is just going to be so much more, and then let's not even talk about how way AI is going to curate feeds in a way so personal that I think it's going to give more and more creators an opportunity to really find their audience and all of these things go towards the game because if the creator can find their audience, and gaming is a 4 billion hobbyist market now. Like, it.
The Current State of Gaming Communities
It's just like, that's a lot of synergy within a space that is the biggest hobby on the planet at this point. Gaming, like. Like, literally over 4 billion people consider gaming a hobby. Let's look at content. Let's look at all these things on top of it. Like, it's. It's going to be a melting pot. I think there's going to be a lot of focus there. I really love the take. Nino, where's your head at with all of this? Dude, are you a big gamer yourself? Like, how have gaming communities evolved since you've been around? And what's your take for also, you know, being a core team with Star heroes, with the conversation so far?
Personal Experiences in Gaming
Hey, what's up, guys? Nice to see you again. Check. Yeah, I've been quite a huge gamer actually, myself. Of course now with all the work, I'm not getting after it anymore as much as you used to. Actually, not at all anymore. The only thing I do is playtesting star heroes now. But for me, being the gamer that I used to be, that was also the reason why I got onboarded to crypto, actually, because I started playing Star hero back then in early access. And it was the first game that I actually enjoyed playing in web free gaming.
Critique of Current Gaming Trends
I mean, before there was only like these axie Infinity clones which no one like playing, that were only being played because of the monetary incentive of tokens that went to zero eventually anyways because the economy was sustainable. But. So I forgot the question again, Jack, I'm really tired. Sorry. All good, brother. Yeah, we're all suffering right now. Get yourself a monster energy drink. I would not recommend in the long term, but it's. It's quite effective for a show. And look, the question really, in summary, is just what your take is on, you know, gaming communities within, you know, within gaming right now, like, where they're currently at, do you think they're better, worse, more social?
Potential of Mass Adoption in Gaming
Less social? And like, where does Web three play out in all of this? Is. Is it building a better gaming community? Or are we, you know, just playing the same old tracks over and over again? I mean, yeah, we're still completely in the wild west. We're still waiting for the mass adoption that everyone has promised us in web free gaming. Maybe with off the grid dropping and actually it might achieve mass adoption, I've heard very good things from it. Let's root for it altogether. And when it comes to communities, I already talked about it yesterday actually. But way too many games.
Challenges in Gaming Community Engagement
They only focus on the vanity metrics and they don't like to listen to their community because they think, okay, our deaf, they are so occupied. Whatever the community is saying, we can do that. But instead people should actually listen much more to their community's founders should be involved in the discord on the forefront and get a feeling of the sentiment. And that's what we're doing. In story heroes, we have a dao, we have a lot of voting going on and we listen to this community as much as possible and try to change things. Of course, when our devs, when our season are active, the devs are patching actually every single day and making sure that if anything is unbalanced, it gets balanced out very quickly.
The Importance of Community Feedback
And yeah, I think listen to the community is a big point. I love it. Dude, I think you're dead on here. I think it's that relationship with the game projects. And, you know, if, look, if you're getting feedback from your community, you're doing something right at this point in time. Like, and look, if it's not, pump my bags. I think everyone's still getting that feedback. But if it's actually like, about the game experience and the mechanics and like, hey, can you do this? Because I found friction here. Oh my God, you're doing something right.
Acknowledging the Value of Player Feedback
So, yes, it's frustrating. I know everyone has an opinion. Everyone can do it better than you. I get that. But I think honestly, at this point, moment in time, like, very grateful for those gamers who are just like still looking to really feel like they have a stake in a project and looking to support its success. So Nino, that's a great take home. He really loved it. And yeah, just like, I'm so with you on the Singapore jet lag, dude, it's hitting hard still. I'm so with you on that.
Communication in Gaming Communities
Let's go over to actually, let's go to Leo. I just saw the hand wave. I don't know if that's about the jet lag or something else, dude. So I'll throw the message over to you and then look, we have got a huge panel today. We still haven't heard from far Connor and also I think Shadow War. So want to definitely get to them next, but then hands in the air and I'll try and get to as many of you as you can. So, Dave, I see the hand in the air. I'm just trying to be conscious of make sure that I give everyone some mic time before we get round to the hands. So really appreciate your patience here, Leo.
Discussion on Community Engagement Examples
Any. Any takes before we keep cooking. Dude. Have you seen leap, the new latest League of Legend skins? Like, Kda Gragas? Like, that was like, the best response to, like, the community in like, a while. Not just like, the balance changes, but, like, the actual skin that was, like, actually made. Just like, just from, like, specific requests. Because, like, when it comes to that type of stuff, this is like, either like an esports team specific exclusive or like a procedure.
Positive Community Feedback in Gaming
But, like, getting. Getting that Kda Gragas was just, like, listening to the community, seeing how many people actually wanted it and see it, like, what. What they could have cooked up was just like, the funniest thing. Like, I saw that on my feet, on my bro. This is so jokes. It's actually like, it was, like, flabbergasting to me because I never thought, like, they would actually pull through with it, but they did. So it was like a nice. A nice mix of, like, okay, balance changes.
Humor in Gaming Community Engagement
Da da. But, like, okay, here's. Here's like, a skin that everybody wanted. Everyone's excited to see. Like, stuff like, this is just like the novelties that make it, like, so heartwarming and so, like, you know, it's like the funniest thing. It's got a lot of, like, humor to it. And at the end of the day, it's like what everybody wanted, right? Dude, honestly, whether they wanted to see it, I love this. I love these sort of stories. I haven't seen it yet.
The Serious and Fun Side of Gaming Culture
So if you've got anything on x that you can pin, I'd love to check it out, but it is. Look, I just. I think we take ourselves too seriously in the gaming space sometimes. And seeing someone like, League of Legends set the boundaries here and just be like, look like we're in gaming because we're all degenerates. We were all probably somewhere in between the age of, like, five to ten when we started playing games. And we haven't stopped since.
Building Community with Humor
Which means it is built with degenerates. It's built with people who have grown up with this shit. And I think you should always look to always, you know, really build forward the audience you have, the community you have. Not just because these things are now billion dollar businesses, it doesn't mean you have to put a suit and tie on. It really doesn't. So, yeah, I'm all here for this. I'm here for the skins. I'm here for the comedy.
Importance of Laughter in Gaming Communities
I'm here for the humor. And, you know, as long as you're laughing with the community, there's nothing better. Dude. I think that's a great example. Falkana, where are you at with all of this is, you know, community side gaming community. What's your experience with building it right now? Do you lean into the comedy side and try and laugh with the audience? Like, where's your head at? No, I mean, you know, for us, we've actually experienced both sides.
Balancing Community Interaction
We've experienced, you know, having a great community and we've also experienced the negative side. And I think we appreciate both because for us, it's understanding these ecosystems, you know, as a game studio that most of us come from the web two side of stuff. You know, the web three ecosystem is very different and the community is also very different. So, you know, for us, you know, we're building, you know, a hero shooter that is in competitiveness with, you know, games like Overwatch.
Navigating Community Challenges
And for us, you know, it takes a lot of time to build and, you know, when you have a token and investors and stuff like that and you have to, you know, take years to build a quality game that, you know, in some ways you think could be that game that, you know, goes to the masses. You know, it comes with, you know, some negativity too, because you got token hoggers, bag holders, and you can't control, unfortunately, the market, you know, as you should.
Learning from Community Dynamics
So for us, it's understanding the balance of both. And I think it's super important as we are in a blockchain, no matter, you know, the way we look at it, these are things we have to focus on and figure out how to balance those communities. So we've learned a lot. We continue to build off it, grow with it, work through those growing pains. So, you know, for us, we're very grateful of the community we build and we continue to build.
Anticipation for Future Success
A, and in some ways, you know, we're not super loud and proud yet, but we definitely will be soon as, you know, we launched the game publicly. I love it, dude. I love that taken look. Yeah, let's not try and paint too many roses and rainbows and butterflies on this like it is. You do get both points. And I love the fact that you mentioned you're grateful for both.
Acknowledging the Value of Feedback
I think, look, it doesn't have to be a false sentiment to understand and get frustrated with some of the, you know, the negatives to still, you know, be able after some time to realize that, well, actually, that negative feedback is still feedback and people are still passionate about the project. And, you know, they might not be able to demonstrate or share that in the right way, but, yeah, I'm with you on that. Like, just seeing people that passionate is always a plus in my.
Introduction to Shadow War
In my. In respect. So let's go over to Shadow war on this to iron us out, and then we'll get over to the hands and we'll make this a little bit more free flow. So if anyone's got any hot takes after shadow wars, then by all means, just come on in and design a day. If you'll be first up, what's your take on the conversations? Conversation. So, for shadow War.
Welcoming Roy
Hello. Hello, Jack, my friend. I know you recognize me. It's Roy here on the official account. I love it. Love it. Always recognize. Yeah. By the way, I was actually in Singapore. We should have hung out. I actually just got back a few days ago. Yeah, I posted about it on X. I need. I need DM's of all the guys I hang out in spaces with. So we can. Yeah, we can definitely coordinate a bit better next time because. Yeah, I hate hearing this. I hate hearing that these legends were there and I didn't get to connect.
Connecting with the Community
The missed connections. You can make like a post it note, all of it. But yeah, guys, just a quick tldr. On Shadow War, we are a top 10,000 web three game, you know, probably in the. In the rankings up there somewhere. And yeah, we're a five versus five hybrid action game. And we're also building a few other fun things as well. Working on. Also about to release or actually, we have released our idle game, which is a sort of like a hyper casual, you know, answer to the Telegram games thing. Onto the question building, like, I mean, with respect to kind of how I would have defined community, I think I've been thinking about it through this entire Twitter spaces or x spaces, and I guess I have the advantage of, you know, sitting here and listening to everyone else's great answers and letting my noodle kind of think on it a bit.
Defining Community and Culture
But I think it probably, if I had to boil it down, currently, my sort of answer rests at culture. So, you know, culture is something that is inherent to groups. They sort of kind arise naturally. So that includes, like, jokes. It might include references to things, insider jokes. It also includes the values, the beliefs that people, you know, hold together as a community, you know, with. With respect to gamers, of course, you have a ton of those. So that already binds you know, a gamer to another gamer, if someone tells you, hey, I play games, you know, you can instantly tell, like, okay, you know, this guy probably has three or four for particular things that maybe we can settle on and agree with. So things like that. So I think it's about culture and building culture. And I think once you have a really strong culture as a product or team or whatever it might be, as a founder, that all set up sort of flows downstream and affects every element of whatever it is that you produce.
Philosophy and Company Culture
I personally have this sort of thought. I think people's sort of life philosophies are reflected by, you know, who they are, you know, and sort of, you know, what their outcome is. And I think it's the same with any company. You know, if a company creates a product, it's basically a reflection of, you know, what that company believes and what they prioritize what they think about. And I think that does flow down all the way to the player and the end user. And that's really how you create culture. So, you know, it's all about creating a good culture. And we have a few cultures that we kind of get to jumpstart the process with. Of course, we're in crypto, so, you know, we have the sort of crypto degenerates. We're in gaming, so we get to sort of work with all the gamers. Of course, we have a lot of sort of fertile groundwork that we can work on there.
Creating Authentic Community
And I think it really becomes then about putting your own spin on it. You know, what is your game about? What is your community about? What are you, what do you joke about? What do you think is funny? The KDA Gragas thing was talked about a little bit earlier, and I think that just goes to show that riots still, I don't know how they've done it, but they do still have that sort of connection to their community, that connection to that culture. They understand the true value there and that things like that really deliver it and show it. So that's sort of my answer. I love it, dude. And yeah, love having you on and yet definitely gonna have to just dm me the next event you're at and we'll make sure we hang. But it's such an important, like, point when it comes to building a gaming community.
The Importance of Community Understanding
That's gonna mean a different thing depending on the game you're building. And honestly, also the people in the team, like, you should really have some sense of the game you're trying to develop and the community you're trying to build. Because if you don't have that sense and you just lean into the metas or like these metrics that really, you know, it's not all about vanity metrics in the space. I think we know this now. I think even some of the investors know this now. Like they're getting smarter. They know vanity metrics when they see them more and more. And with that being said, I think it's very important, as shadow wars just mentioned, to make sure you're building a community that actually aligns with the community you want to build.
Building Authenticity in the Gaming Space
Like the people you would hang out with, play games with actually, you know, you want to create for the game that you're trying to create that the people actually like that game. And it might sound simple, but when the likes come in because you say one thing that might not quite align, maybe you've just shit on another game for whatever reason because they, you know, sometimes that stuff happens and maybe there's some other stuff coming out, people will like that and it can really deter you from the overarching goal. So I just, I think that's a great take and I think we can all do more to, you know, not pander so much to the likes or the metrics and just make sure that we're staying authentic to the team and to ourselves and the reason we started building these games in the first place.
Conflict Between Investor Expectations and Game Quality
So I love that take. Dave, I'm going to throw the mic back over to you here. Homie, thank you so much for your patience. That all must be sore right now. What's your take on all this? No problem. I wanted to speak to something you had said much earlier where you were saying how you felt like the AAA games and stuff were sort of moving away from supporting what players wanted. Jason Schreier has a book coming out. He's a journalist called Play Nice. The rise and fall and future of Blizzard entertainment. If you go to Bloomberg, you can actually see the first chapter of it posted there. I just wanted to do a quote from it. This is a quote from his book. It was just Bobby's continued sense that were not extracting enough value out of the IP, says Geo Hunt, a former executive at Blizzard.
The Significance of Company Culture
Even the way he'd say something like that would just make everyone at Blizzard upset. And I just want to point out how that was the culture clash between Activision and Blizzard that basically killed the thing that made Blizzard great. The reason that World of Warcraft and Warcraft three and all these games, some of which I worked on were so good is because Blizzard had this company culture of we love games, we're building games that we would love to play and that we think other people would love to play too. And that is the most important thing that I want to impart upon web three gaming developers is you need to establish that company culture of maybe it's not like just loving games in general, maybe it's something specific to your studio, but you need to establish your company culture.
Hiring Passionate Individuals
For me and for the engines of Fury team it is about loving games. We love games. We're hiring people who love games and we want everyone in our community to be someone who really cares about games. And this clashes unfortunately with the web. Three investors who come in looking for a quick cash grab on tokens. And that's one of the problems that I've been running into and I've been trying to figure out a path to sort of educate those people on like what it takes to make a great game, to get those 10,000% returns. Like to make a World of Warcraft game, to make something of that quality you have to be patient.
The Importance of Quality Gaming
Just as I believe it was far canon who mentioned it earlier, explaining that to people and going, yeah, it's going to take like a year or two years to finally launch our game because we want it to be a quality game that brings people in and yeah, that's the main conflict. And the thing that I think all of us should be discussing right now, I'm just gonna hijack the conversation about how we build our communities. I agree. I think that's exactly where we take this conversation is, you know, how do we ensure that our culture as game developers, as game studios, as game builders builds the right community and really, you know, almost supports the community building organically?
Engagement and Effective Communication
Yeah, I think, you know, it's a big ask, but like the right projects, like the people up on stage today, like just giving your experience or your time on a show and you know, really just diving into this sort of topic. I think people relate to that. Like for me as a gamer, like anyone, like in here, I'm like, I will play your game just because I know the guys behind the mic and I'm like, you're thinking about this in the right way. In a way. I want you to think about it as a gamer on the other side of all of this. And I know as the space gets bigger, as content gets bigger, and as you know, our platforms get bigger, that's not going anywhere.
Cultural Relevance and Game Development
But it all stems down to the culture. And yet that is a sucky phrase. How do we extract more from this ip? Like, dude, like, who. Who talks like that? Like this. Bobby Kojick talks like that? Fuck him. Yeah, yeah. Honestly, Bobby, like, I'm not an aggressive human, but, yeah, fuck you, Bobby. Look, let's keep this going. I'm joking, Bobby. I'm sorry. I. But, yeah, that was just. Let's be honest. Like, you might be a human being behind all of that, like, terrible business talk, but this is the game in space, homie, and we want it back.
Staying True to Gaming Culture
Let's exactly go there. How do we make sure we stay true to our own cultures, to make sure the community we build is also going to be one we love? You know? Like, if you're successful in this space, you are going to do more of it. So if part of the success is building a community and the success is going to bring you more of that, then you're going to want to make sure you're building a community. You vibe with that you can, you know, actually spend time with. And that only comes from having the culture set right from the team side. Falkana, I'll throw the mic over to you here.
Conclusion and Open Discussion
Would love your take on this. And we'll get to as many speakers as we can, guys. So, yeah, I think this is a great way to run out the show. And there's so many of us up here, it'll take us a little while diving into this. Yeah. I think the one thing that's different, right, that web three does stand out, and this is something that esports did very well, is the connectivity between, you know, a fan community member, a gamer, and the. The streamer and the founder. Right? And here for us, it's the team. You know, you have direct access to founders, you have direct access to developers.
Ecosystem Understanding
You know, going beyond that and creating that, because at the end of the day, we are an ecosystem. It goes beyond the game. It goes beyond, you know, just gaming. You know, you have investors, you have tokens, you have the eco. So creating ways in game to put those, all those things together I think is super important. I think, you know, a good example is all these telegram games that are happening, right? Okay, that's cool. Telegram could be a big way for mass onboarding in the future. Don't think right now yet, but, you know, it's definitely something we're getting somewhere. But how do we add that now it's figuring out how do we add those elements inside the game. So it brings the investors, it brings the token people that necessarily don't want to sit there and grind a game or do xml be able to be indulged and be inside of the gamey way and competing and, you know, bringing value to the game and ecosystem as a whole.
The Path to Mass Adoption
So figuring out ways to really get and unique and creative with, you know, bringing that community side in the game continuously, no matter if we become big and, you know, mass adoption does happen and continuing that, you know, unique aspect of what we have. Yeah, dude, I'm so with you on this. Like it might sound like hopium right now and with this space and, you know, even Sony, you know, taking some major L's when they're trying to compete in certain game niches, you know, shout out Concorde on that one rip and. But like, it is mass desire, like mass adoption will come for someone and I do believe it will come for someone in this space. And if you're not carefully curating how you're going to act when that happens, it will get away from you the same way scales gets away from any business. And it's no different in the game space. I'm so with you on that.
Community Building and Feedback
Dave, your hands back up, dude. I would love your take on this. And then, Nino, get ready. I'm going to come to you next. I hope you've had a chance to get some Red Bull down. You hear me? Yeah. Never underestimate the power of being able to chat between players or talk and communicate in some way. Always had that communication option there, but you brought up concords, so I just wanted to, because I've done a thorough analysis now of what exactly happened there, and it was a culture of toxic positivity. They were not able to respond to the marketplace. They started the production on Concorde right after Overwatch released, like the original release of Overwatch, not the second version of it, which means that they were. Was it seven years ago? Something like that. Like a long time ago, they were making a game for that market.
Market Adaptation Challenges
And Overwatch, I don't know if people remember this, but when it first released, it was that you pay for like $40 and you get all the characters, and now it's not that anymore. And now all, there's a bunch of free to play competitors in that space, and they just refused to accept that things had changed and didn't and launched into the market and basically got slapped in the face. So that's definitely something you have to watch out for within your own studios is like a Yemenite, a culture of toxic positivity, meaning that you're not open to critique, you're not listening to what the players are saying, you're not looking at the marketplace and going, how are things changing? Do we need to adjust? So fair warning to all there.
Building Constructive Feedback Loops
Yeah, it aligns so well to, you know, building a culture within your project to build the community. If you build a project of toxic positivity and then the community back that again, you're not going to get real players. Like this is, you know, when we, when it all comes down to it, with this conversation we're having, I think it distills in basically one of two ways. It's like making sure you have real players and making sure you have real, genuine feedback, and that means not hyper negative, and it also means not toxically positive. And, and, yeah, you, those two areas are going to fail you. And it all stems back from the culture you've built within your team because that's what people going to latch onto.
Access to the Gaming Experience
That's what people going to see, especially in this space before the game is fully developed. You know, we give access at alpha, at beta stage, we give access, and I think, you know, we iterate heavily even when we do launch. So, like, all of those things have to align with something. And if it's not going to be the game itself at its completely final form, it's realistically going to be the team and it's going to be the content around that. So, look, let's go over to second world, and then I'm going to go to Nino on this one because is Nino said something really interesting earlier that I just want to double down on Nino. It's a little bit about the fact that you don't get to play any normal games anymore.
The Importance of Game Testing
So I'm going to let you ponder on that whilst we go over to second world next. Thank you. Jack. I want to share something that worked out really well for us. Even during the uncertain bear market went through for the last couple of years. And it was a figure we created and called the council within our ecosystem. And for this council, essentially, you had a few tasks to do to actually join. And were quite selective with the people that we would on board, but essentially we really tried to find the right balance between, you know, real players that spend a lot of time playing, for instance, supercell games that are the ones that really inspired us to begin with and all the web three users enthusiasts that could also leave their mark and value in different ways.
Iterative Development with Community Feedback
And with that balance, we spend around one year and a half with multiple iterations. And when it comes to feedback and everything you've been pointing out, it was really invaluable to actually work together with the community on the different features on the roadmap, and even the culture in many ways. So that's something that really worked out for us. Even when the market sentiment was really low, people still deliver. And thanks to them, we are where we are at today. I love it, dude. And yeah, absolutely crushing it on this side.
Conclusion of Insights
So really look, just thank you so much for all the speakers on stage, you guys. It has been such a fun conversation. There's so many of us so passionate about this space, and I just think the conversation's been electric today. So really appreciate all you guys. So, nino, look, we're getting close to the end of the show, but you mentioned that, like, you only really get to play, you know, test play their own project right now, you only get to test play star heroes. Do you think that's part of community and culture? Like, I think in my head, I love the idea of a team member who's really into the game, so that's all they focus on.
Gaming Culture and Team Engagement
But would you say that if, in an ideal world, if I could have a word with the founders, the bosses, and say, look, I think everyone should have at least 1 hour a week to go and play some other top games, like top of mind games in the space? Do you think that's a negative or positive in terms of, like, how to build a culture around a project right now? Because I think, you know, for me, I want real gamers and that can be game testers. Or game players more broadly. But I think if I was in, you know, an individual game, I would still want to see what the other guys were cooking up so I could keep, you know, at the forefront of my mind.
Competitive Gaming Awareness
Okay, this is either our competition or these are some really, you know, innovative ways that these games have captured mind share. How could we do that with our projects? I just want to throw that question your way. A bit of a tangent, but it just, it stuck in my brain so I thought, why not? I'm going to ask it. Yeah, yeah. Quite a kind of a hard question when I'll try to answer this as best as possible. So for me it's that I just simply unfortunately do not have the time, capacity to be able to play games because of the high opportunity costs.
Balancing Gaming and Development
And I have to set up quite some big campaigns unfortunately, at the moment. So it's not possible for me. But what I can say is that our devs and the guys that are actually responsible for the operation and strategic decisions, they are playing a lot of games like they're all gamers. And I think that's super important because without it, if you're not a gamer, how do you know what appears to the masses, right? How do you know what the gamers actually like? So you really need definitely gamers in the team, especially in my opinion, the devs that make sure that the mechanics, they're smooth, so the game is fun to play and of course also the guys responsible for the strategic decisions, right?
Incentivizing Gamer Engagement
So let's say, for example, okay, a gamer needs to be incentivized to play. There needs to be some reward bits, for example, I don't know, some, some tool where you have to come back to the game each week. But then you need to know, okay, what is too much and what's not too much in order for the gamer not to be annoyed by it. So, you know, there's some things that only people know when they have played a lot of games. So I definitely do agree it's very important to have gamers in the game because otherwise just don't know what to do.
Engaging with Game Successful Founders
Dude, it breaks my heart when I hear like, you know, gamers who get in to like actually work within gaming companies and they only get time to play like one, you know, 1 hour of gaming a week. And it's normally attributed to the game that they're working on and, but I think that's a really good, really transparent and balanced take overall. You know, make sure the developers is still hitting it hard, but the opportunity cost realistically you know, it really does just depend on the industry and also the department you're working in. What I would say is, and go on, Nino, you come back in and I've got a follow up.
Insights from Game Founders
My bad, because I forgot to say something because what I'm doing actually, instead of me playing the game, I'm actually talking to founders that are having games are very successful. For example, I'm very soon gonna have an interview with Raven's quest founder. They just recently did a very successful campaign onboarding web, two players. So that's gonna be very interesting to get his insights and just other games where I think, okay, these guys are doing something great. Let's find out what it is.
Learning from Successful Games
So just go directly to the source and talk to founder and see. Okay, well, how can I implement it in our game? That's dope, dude. I love that for you. And yeah, let's definitely keep us updated with that content, homie. And keep doing you. That's, that's amazing. And look, guys, we are all very close to the end of the show, so speakers really enjoyed this conversation. Thank you, everyone who's contributed and apologies.
Reflecting on Electric Conversations
We had so many people on stage, I couldn't get to all these gigabrating as much as I would have liked. But it's been an electric conversation nonetheless. So really appreciate everyone here. Leo, I'll throw the mic back over to you. Are there any updates, any milestones from Ape Arcade side that you'd like to share with us, or any final takes on the conversation today that you'd like to give us before we end the show? Yeah, there's quite a few updates we're moving and pushing towards, like, most of the browser thing, browser version, and then as well as, like, integration into other consumer apps.
Looking Ahead in Development
And yes, airdrops will be announced sooner or later, but that's pretty much the bulk of it at the moment. Same old, same old. Always building and. Yeah, man. Love it, dude. And what's your take on, you know, the culture side as well? Like, where's your head at with all of this? You know, after hearing the conversation? Conversation today is, you know, is AP arcade super focused on culture when it comes to, like, how to build your own gaming community?
Curating Community Engagement
Because you guys have got a huge audience over on telegram as well. So would love to know where your mind's at with all of this. Yeah, like, it's a lot more curated. Right? Because we believe that different mediums and different gaming genres will attract, like, different target audiences. Right. I. So it's quite strategic in the approach from that end and seeing what really resonates the most and really just, like, doubling down on that.
Future Plans for Engagement
Right. So that's kind of, like, our approach at the moment. And telegram so far has been, like, a very good intermediary to really, like, gauge interest, and we expect to really, like, move forward with the coming different distribution channels as we move forward. So that's pretty much our take and. Yep. Love it, dude. Love it. Thank you so much for throwing this show, bringing all these amazing speakers together. Thank you to all the listeners who've tuned in.
Appreciation and Collaboration
Thank you to Kokodi second World games. Thank you to the designer, Dave Far Connor, Shadow war. Thank you, Nino. And thank you, everyone else who tuned in, who spoke, who contributed to the conversation today. Go follow these guys. Go follow these guys. And look, even if you're speakers, like, follow each other, like, you guys have all shared some amazing takes today, but there seems to be so much synergy within this network right now.
Building Relationships within the Industry
Like, within this group of speakers. Like, you all seems to be super passionate on, like, how you build and how you create an audience. So I'm sure there's going to be more opportunities to have these sort of conversations in the future and get to know each other a little bit better on the timeline. So no pressure, but that's what I would do if I were you. Cool. I think I'm following everyone.
Closing Remarks
Let me just double check real quick. Yeah, following you. All good? My feeds just got a little better today. Right. Have a great one, everyone.
